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Thanks to a new API released by Google earlier this month, Buffer, the social share scheduling service, has added support for Google+ Pages, allowing users to schedule posts.
Schedule Shares to Google+ PagesThe social media scheduling tool +Buffer has issued a huge update today. Buffer users can now connect one or more of their Google+ Pages, and begin setting up a schedule of queued posts to be shared.Will this break the Internet?Ok, maybe it's not that huge, but there are some large ramifications to this update, both positive and negative.On the positive side, businesses can use Buffer to make sure that they are consistently active on Google+, are regularly sharing great old articles, and that they aren't spamming their network with rapid shares. They can also take advantage of the scheduling capability, research, and their own observations, to ensure that posts are shared at the best possible times.On the other hand, businesses can use tools like Buffer to completely automate their social media activity and even spam networks.My opinion is that, like any tool, Buffer should be lauded for the positive capabilities it brings. Those that choose to abuse use it the wrong way are simply failing to understand not only how social media users expect business to act, but also that they may be permanently tarnishing their reputation.What do you think? Do you use Buffer or similar tools? Are you excited about the new support for Google+ Pages, or do you think that developments like this are only working to destroy genuineness of social networks?Thanks for your comments and shares!#Buffer #GooglePlus #SocialMedia
Are you sure you want to delete this scoop?
Get ready for the spamming of Google Plus. I will stick to organic posting. Yes organic posting is tougher, but if true engagement is what you want then be there when you post.
HootSuite Pro users can share images to Twitter using Twitter's native pic.twitter capability, which results in full images being displayed in the Twitter timeline. Learn how this can increase your Twitter engagement.
HootSuite Upgrades Image Sharing for TwitterHootSuite Pro users got a nice surprise today. We're now able to share images to Twitter using Twitter's pic.twitter technology. That means that these shared images show up as full images within the Twitter stream, not just in the expanded tweet view.For screenshots and more information on how you and your business can take advantage of this functionality to achieve three to four times more engagement on Twitter, read more: http://owl.li/uu2Qi #HootSuite #Twitter #News #SocialMediaMarketing
Advertising is an ancient art.In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics.Citizens in Greece hung “Lost” posters in hopes of being reunited with children, jewelry, or slaves.
There are actually several methods you can use to save Google+ posts for later reading. Which method you choose will mostly depend on your own personal preferences and requirements. We'll review them all here.
How to Save Google+ PostsHave you ever found a Google+ post from someone that you really wanted to save for later? Perhaps you got a notification, or maybe you just saw a post in your stream. What do you do?There are some commonly used techniques that have surfaced, like saving posts to an empty circle, or creating your own Private Community. And those may work perfectly for you. There's another method though that I use that I think is even better.My method saves posts outside of Google+ so they're accessible on multiple devices, regardless of whether or not you're logged in. The saves can be categorized, searched and sorted, and the system can be used to save posts, links or even comments and text snippets.For the details on all of these options and more, read today's article: http://www.thesocialmediahat.com/article/how-save-google-plus-posts-later-reading Have you used one of these methods, or do you have one of your own that you'd like to share?Thanks!#GooglePlus #GooglePlusTips #EvanG+
Linkbait, while the name may sound bad or may even have some negative connotation in your mind, doesn't have to be negative at all. It can and should be a productive aspect of your Content Marketing strategy.
Is Linkbait Evil?It's unfortunate that the content marketing industry has coined the term "linkbait" because the word bait (and even links to an extent) have such bad connotation sometimes.The fact is, linkbait, if done properly, can actually be a very good thing. Even Matt Cutts from Google agrees, and said that, "content can be both white-hat and yet still be wonderful "bait" for links."So in today's article, I wanted to dive into what linkbait actually is, how we go about creating it and defining it, and even trying to determine just how much linkbait we need. I also include 7 examples of the kinds of content that typically make for great linkbait.Learn more: http://owl.li/ulSA8 If you're writing and blogging for your business, this is a concept and technique that you must learn and adopt.And if you've shied away from creating "linkbait" in the past, what was it that stopped you? Is there a myth we need to bust?Thanks, and have a great weekend!#Blogging #ContentMarketing #Linkbait #SEO #BlogTips
Matin Shervington gives a detailed explanation of Google+ notifications settings.
I had to sit down for a few seconds midway as I was getting dizzy from all the "circles".
Worth the a couple passes though as managing your settings impacts greatly on your overall G+ experience.
What's the point of sharing a blog post to a site that's only going to get me a couple of views, at best? Should we waste time sharing posts to third tier social networks and directories?
Are you cleaning the kelp off your blog?In one of my favorite episodes of The West Wing, political consultant Bruno Gianelli tells a story about cleaning kelp off a racing sailboat, and how important it is to use the right method because while the kelp might be causing some drag and resulting in a small amount of lost boat speed, fumbling around in the water trying to get the kelp off using the wrong method can be even worse!It's a fun analogy (and another example of how storytelling can be used to educate and entertain, but more on that tomorrow night), and it's one that can be applied to many areas of business and blogging. In today's post, I use it to explain why I don't just focus on Google+ and Twitter. Those two platforms generate 95% of my referral traffic, so why should I waste time with StumbleUpon and Digg and others?Dig into why here: http://owl.li/uca2x To put it another way, I've talked before about how, after I publish a blog post, there are 25 things that I do to help promote that post. Some are more valuable than others, but all of them are working together to expand my reach and connect with more readers.How about you? How many different tools and techniques and platforms are you using to promote your new content?#ContentMarketing #Blogging #Business
IntroductionVery often when I run campaigns on Google+ they are framed and then run as ‘experiments’.
Last week, Scoop.it announced its integration with Google+ Pages and Google Authorship. As CEO Guillaume Decugis explained, “we actually believe curation is a form of creation.
What is Google Authorship?
A great summary that includes lessons and quotes from five experts.
Are you a mortgage broker looking to increase your business from Google+? Get your pen and paper ready to take some great notes on how to use Google+.
The Plus Your Business community is a thriving hive of ideas being put into action. We have a broad range of members, skills and locations.
This article will give you a background on why landing page optimization should be a constant practice - something you need to be doing on a monthly basis.
James Scherer has written an excellent guide that not only demonstrates the importance of "Landing Page Optimization," but also the concept of A/B Testing and how you can use it to make sure that the changes you think to make are actually going to improve your conversions, instead of just guessing.
If you're interested in understanding how Pinterest can play a pivotal role in your Content Marketing strategy, these five strategies and techniques will help tremendously.
How to get More Blog Traffic from Pinterest in 5 Easy StepsIf you aren't yet using Pinterest to reach a larger audience for your blog and business, you're missing out on a great platform and blogging tool! And compared with some of the other social networks, Pinterest is, quite frankly, easy.For instance, while other networks are all about creating connections and developing those relationships, did you know that Pinterest is more about creating collections ofideas & resources? On a personal level, those collections (boards) are typically devoted to the things that we're interested in, like recipes, gadgets, quotes and so on. But for businesses who take the time to create and curate valuable pins on specific topics or issues or pain points - their boards can become invaluable resources to prospects and customers alike.+Stephan Hovnanian demonstrated that perfectly recently with his collection of G+ Pro Tips.Today's article discusses board strategy along with 4 other techniques and strategies for using Pinterest, with some fine examples from +Anna Bennett,+Rebekah Radice and +Jeff Sieh.Learn more: http://owl.li/tWIkB And if you have more questions about how to use your Blog + Pinterest to get more traffic, leads and sales, please let me know.Thanks, and have a fantastic day!#Blogging #ContentMarketing #Pinterest
Pinterest is a MUST for Bloggers
You already know you should be adding optimized images to your blog post and sharing them across social media, but if you're not also pinning your blog posts to Pinterest, you're losing out on a traffic driving opportunity. Pinterest should be used in your content marketing strategy without a doubt!
Great insights and tips here from [url=/u/1481092 x-already-notified=1]Mike Allton[/url](as always).
Keep your readers running down your page like water on a slide.”Wouldn’t you like your copy to have that effect?Of course. Who wouldn’t?
What if I told you that Google+ hashtags are way more than meets the eye? Come along with me for a deep dive into the amazing world of Google+ hashtags!
One of the features that Google+ has recently given Community Managers is the ability to pin posts to the top of the community stream, and now that capability has been added to both iOS and Android device apps.
If you've ever wanted to share a Google+ Post with someone, to other social networks perhaps, or just wanted to bookmark it for later reading, here's how to link to a Google+ Post.
How to Link to a Google+ PostDid you know that every public Google+ post is essentially a webpage that can be linked to and shared? If you post something great or find something that someone else has posted, you can use the post link to share that post to other social networks.You can also bookmark Google+ posts for later reading!The trick is to use the timestamp on the post itself. You can click it to open any post in a new tab or window.For more detailed instructions and screenshots, including a shortcut, read more: http://www.thesocialmediahat.com/article/how-link-google-plus-post Personally, I don't often share Google+ posts to other networks, but I do find it really convenient either when I have a long list of resource links within a Google+ post, or for sharing specific Events like scheduled HOAs. How about you? Do you ever share Google+ posts to other social networks, or will you now that you know how?#GooglePlusTips #GooglePlusTipsAndTricks #Google+
Scoop.it is one of the tools that I highly recommend for content curation, and they've just released a couple of updates that are really exciting for businesses involving Google and Google+.
One of the Best tools for Content Curation just got Better!Earlier this week, +Scoop.it announced that users can now connect their Google+ account and be set up for Google Authorship, as well as share new scoops to their Google+ Page.This is really cool news.Longtime Scoop.it users are really excited, and for good reason. We've been using Scoop.it to find, curate and share some incredible articles and insights, and now that commentary and content can take advantage of greater visibility in Google Search results.And being able to more easily share the content we find, and our thoughts about it, to our Google+ Business Pages creates a more seamless process of social media activity.In other words, businesses can use Scoop.it to identify articles that their followers and potential clients would be interested in, save the articles and include some thoughts and perspective from the business, and share those ideas along with the article to all of their branded social profiles. And in so doing, create more opportunities for the business to come up in relevant search results.Learn more about Scoop.it and these new features: http://owl.li/u6FF7 Have you tried Scoop.it before? If you're currently using it, please share a link to your Topic so we can check it out!Thanks, and have a great weekend!#Scoopit #GooglePlus #GoogleAuthorship #ContentCuration #Blogging #Business
We think this is so awesome! We LOVE Scoop.it and of course, Google+. They have found their way to each other!!! #google #authorship
Phew. You’ve nearly finished your blog post.You’ve gathered your most useful tips. You look forward to your readers’ comments. This might be your best post ever. Yay!But you can’t hit “Publish” yet … you still need to write a final paragraph.
These are some tremendous ideas and motivation for making sure that you close your article in the best possible way.
Just recently, Scoop.it announced that Scoop.it curators will be able to connect their personal profiles for the purpose of Google Authorship, and at the same time, can now connect a Google+ Business Page for sharing curated content. This is really exciting news, as busy business owners and social media managers can now use Scoop.it to curate and share great content to all of their branded social media profiles - Facebook, Twitter, LinkedIn and now Google+. Continue reading →
We felt the time had come to release this into the wild as so many people have questions that can be easily answered with a quick scan of this content. We hope it helps with your Google+ adventures for business and individuals too.
In last week’s post about the Content Marketing Awards, Mike Sawyer of Tier 1 Writing asked a question I hear often: “How can small-type guys compete [against larger brands] to gain some glory?