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The Marketing Value of YouTube

The Marketing Value of YouTube | The Content Marketing Hat | Scoop.it
5 reasons you should be using YouTube to market and promote your business.
Mike Allton's insight:

Are you using YouTube?

If you aren't yet using YouTube to promote your business, guest author +Kate Funk has some points to make to get you to reconsider.

For instance, many people today are far too busy to take 20 - 30 minutes to read an article. They will, however, take 5 minutes to watch your video. Creating that kind of content can really help you reach a segment of your target audience that you're otherwise missing.

And now, thanks to Google+ Hangouts, you can be creating fantastic video through conversations, discussions and panels, with a little help from your friends and influencers!

If you aren't yet using video and YouTube to promote your business, what's stopping you?

Thanks for reading, and have a great weekend!

#SocialMedia   #YouTube   #Marketing  

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eMedToday's curator insight, August 2, 2013 9:00 PM

Hospital should do one minute video called medical minutue by doctors or patients.

 

Mayo Clinic has over 300 k videos.

 

What is your video strategy

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SBI! vs. Wealthy Affiliate Review: WA Proof of Success… or Failure? Part 2

SBI! vs. Wealthy Affiliate Review: WA Proof of Success… or Failure? Part 2 | The Content Marketing Hat | Scoop.it
In Part 2 of this 3 part series, the methodology behind the head-to-head comparison and review between SBI! and Wealthy Affiliate is explained in detail.
Mike Allton's insight:
In part 2 of our Wealthy Affiliate review, Ken breaks down the complete methodology used to analyze Solo Build It! sites vs. WA sites, and how our conclusions were reached. 

 It's required reading if you don't want to simply take our word for it that solopreneurs are 33x more likely to succeed using SBI!
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Is Social Media Right for Small Businesses?

Is Social Media Right for Small Businesses? | The Content Marketing Hat | Scoop.it
If you’ve been waiting for the right time to get started with social media for your small business, this is it. Small businesses can absolutely succeed.
Mike Allton's insight:
Social Media is particularly well-suited for small businesses as it gives them a platform through which they can reach and connect with their audience in a very competitive way. This great article from Peg Fitzpatrick provides exactly the kind of primer you need if you haven't yet jumped into social media marketing!
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When NOT to Use Alexa!

When NOT to Use Alexa! | The Content Marketing Hat | Scoop.it
We’ve covered at length how Alexa works, why many reviews miss the point, and how to use Alexa. Now, when and why you should not use Alexa.
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Don’t Miss Out on These Valuable Uses for Alexa

Don’t Miss Out on These Valuable Uses for Alexa | The Content Marketing Hat | Scoop.it
Take a look at these eye-opening indicators of just how useful Alexa really can be for you.
Mike Allton's insight:
Yesterday we established the basics of how Alexa works, and why there’s been so much misinformation over the years. With today’s article, you’re about to see some eye-opening indicators of just how useful Alexa really can be for you.
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How to Start a Successful Blog in 7 Easy Steps

How to Start a Successful Blog in 7 Easy Steps | The Content Marketing Hat | Scoop.it
Want to start a successful blog? Here's everything you need to know! How to find a profitable niche, target your market, and launch a blog,
Mike Allton's insight:
Outstanding "getting started" advice from Rebekah Radice, particularly Step One which starts with RESEARCH!
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Boost Your Organic Reach on Facebook

Boost Your Organic Reach on Facebook | The Content Marketing Hat | Scoop.it
Audience targeting on Facebook doesn't directly increase organic reach but it can increase engagement. And more engagement results in greater organic reach over time. A win-win!
Mike Allton's insight:
Did you know you can target your regular Facebook posts to specific members of your audience, and that this can have a dramatic effect on engagement and organic reach?
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A Surprising Discovery About Work-Life Balance

A Surprising Discovery About Work-Life Balance | The Content Marketing Hat | Scoop.it
We all have a thermostat that's set to an ideal lifestyle. But how do you achieve "work-life balance?" The answer may surpris
Mike Allton's insight:
What do you think? Is work-life balance a myth?
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Two Kitchen Table Entrepreneurs Turn Porches into an Income Powerhouse

Two Kitchen Table Entrepreneurs Turn Porches into an Income Powerhouse | The Content Marketing Hat | Scoop.it
No alarm clocks, no commutes, no bosses. Business meetings on the porch. This solopreneur couple shows how to do it.
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How To Broadcast Facebook Live Video to Profiles, Pages, Groups

How To Broadcast Facebook Live Video to Profiles, Pages, Groups | The Content Marketing Hat | Scoop.it
Learn how to take advantage of Facebook Live Video and broadcast to your personal profile, business page, or Facebook Group.
Mike Allton's insight:
Want to reach the widest possible audience? With Facebook Live, you can now broadcast video to your personal profile connections, Facebook Page fans, and even into your Facebook Groups! From both mobile and desktop. Today's post walks you through how to do them all. What will you broadcast about today?
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How This Solopreneur Groomed a Passion for Small Dogs into a Big Business

How This Solopreneur Groomed a Passion for Small Dogs into a Big Business | The Content Marketing Hat | Scoop.it
At age 60, Janice Jones rediscovered a passion from her youth: dog breeding. Find out how she groomed it into a profitable solopreneur business.
Mike Allton's insight:
This story will get your tail wagging...
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How Businesses Can Use Highly Visual Online Brochures and Magazines to Convert

How Businesses Can Use Highly Visual Online Brochures and Magazines to Convert | The Content Marketing Hat | Scoop.it
While some bloggers and businesses are familiar with repurposing their content to places like SlideShare, few are leveraging the dramatic appeal of digital magazines. Here's how!
Mike Allton's insight:
Whether we're talking about a blog post, article, email or video, the basic responses from our audience remain: yes, no, and WOW! The question then becomes, how do we go about raising the quality and impact of our design and content so that whomever sees it says, "WOW!"?
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52 Top Solo Build It! Solopreneurs Share Their Must-Do “Non-Secrets” of Success

52 Top Solo Build It! Solopreneurs Share Their Must-Do “Non-Secrets” of Success | The Content Marketing Hat | Scoop.it
How do solopreneurs achieve online business success? Learn from 52 who’ve done it! Start with the “wisdom of crowds” tabulation at th
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The Three Most Important Best Practices for Solopreneurs via @SoloBuildIt

The Three Most Important Best Practices for Solopreneurs via @SoloBuildIt | The Content Marketing Hat | Scoop.it
Being successful online is as much luck and timing as it is persistence and perseverance. It helps when you have advice like this.
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The Solopreneur's #1 Lifeline to Success

The Solopreneur's #1 Lifeline to Success | The Content Marketing Hat | Scoop.it
What you think your prospective audience needs is probably what you are interested in. Talking to your friends/followers tells you what they want. Ask the right questions and listen closely. They are your #1 lifeline to your success.
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How to Spot Schemes and Fake Reviews

How to Spot Schemes and Fake Reviews | The Content Marketing Hat | Scoop.it
With the help of Alexa, you can avoid the traps and pitfalls set by unscrupulous marketers and get to the truth of any claim or offer.
Mike Allton's insight:
After reviewing the methodology underlying how Alexa, Similar Web and SEMrush work, the multiple ways they can be used (and how we use them daily), as well as how Alexa should not be used… it’s time to dig deeper into a major benefit.
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Social Media Marketing Wisdom from a Galaxy Far, Far Away

Social Media Marketing Wisdom from a Galaxy Far, Far Away | The Content Marketing Hat | Scoop.it
Whether you're a fan of Star Wars or not, you'll find these quotes to be perfectly applicable to your social media marketing. Learn to find your focus, don't rely on luck, set goals and have faith in yourself.
Mike Allton's insight:
Share your insight
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The Definitive Guide to Alexa - Proven Advice for Solopreneurs

The Definitive Guide to Alexa - Proven Advice for Solopreneurs | The Content Marketing Hat | Scoop.it
This 5-part series corrects widespread misinformation about Alexa. It shows you 6 important ways to use its most important metric, traffic rankings.
Mike Allton's insight:
Alexa​ is the first and oldest measure of a website's traffic and performance. Like the Nielsen's, the service samples available data to create a representation, and ranking, of your site. Is it accurate? Is it usable? That's what this week's series strives to prove.
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Social Media Active Users by Network [INFOGRAPH]

Social Media Active Users by Network [INFOGRAPH] | The Content Marketing Hat | Scoop.it
One of the most common questions from both businesses and social media marketers is "how many?" How many users. How many people. How many opportunities - for each of the social networks. Here are updated Active User Counts.
Mike Allton's insight:
LOTS OF UPDATES! Facebook, Twitter, & Pinterest continue their steady growth. Vine's out and Snapchat is in. And Instagram continues to rocket up! Check out the latest in Monthly User Activity (MUA) reports for the top social networks!
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Why Every Solopreneur Should Succeed (And Why Most Don't)

Why Every Solopreneur Should Succeed (And Why Most Don't) | The Content Marketing Hat | Scoop.it
In what could be considered the ultimate solopreneur handbook, Ken Evoy of SBI! breaks down exactly why every solopreneur should succeed but most don't.
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The Complete Solo Build It! Review - An Insider’s Perspective

The Complete Solo Build It! Review - An Insider’s Perspective | The Content Marketing Hat | Scoop.it
Learn and review what SiteSell's Solo Build It! is really all about, from someone who’s been inside the company for years.
Mike Allton's insight:
This is the story of what I've been focusing on for the past two and half years - Solo Build It. For the first time, I'm sharing how I got involved with SiteSell, and my outsider-turned-insider perspective on how this company and product are committed to helping everyday people become successful online solopreneurs. Please take a look and let me know what you think! I'd love to hear your thoughts after reading my review.
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How to use HootSuite to Manage Twitter Chats

How to use HootSuite to Manage Twitter Chats | The Content Marketing Hat | Scoop.it
Learn how to use Hootsuite to participate in Twitter Chats, as well as how Twitter Chats work in general!
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The Unbearable Cost Of Using Cheap Images

The Unbearable Cost Of Using Cheap Images | The Content Marketing Hat | Scoop.it
This article will explain to you exactly why using cheap, ill-gotten images are the bane of your online existence. And if you stick around 'til the end, I'll even share what to do instead.
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The Missing Link to Measuring Content Marketing Success

The Missing Link to Measuring Content Marketing Success | The Content Marketing Hat | Scoop.it
Marketers need a way to measure the complete success of their efforts across time and platforms which, until now, hasn't been affordable.
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How to Grow Your Instagram 300% in 5 Months and Begin Selling

How to Grow Your Instagram 300% in 5 Months and Begin Selling | The Content Marketing Hat | Scoop.it
So how do you get from 0 to 1 in a highly environment like social media and Instagram? How do we jump the branding chasm with an inexpensive marketing budget? Here's how.
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How To Pack A Year’s Worth Of Marketing Education Into Two Days

How To Pack A Year’s Worth Of Marketing Education Into Two Days | The Content Marketing Hat | Scoop.it
Reading 80 - 100 articles a year from the industries top marketers and experts is a fantastic way to improve your knowledge... but it takes too long.
Mike Allton's insight:
Reading books and the latest marketing articles is a fine way to keep up, but if you're really hoping to up your game, there's a far better option available to you.
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