Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
Sign up with Linkedin
I don't have a Facebook, a Twitter or a LinkedIn account
We are continuing our series on How to Make the Most of Your HootSuite Account by reviewing how to craft posts to your social media accounts, including scheduling and formatting options.
How to Craft and Schedule Posts using HootSuiteDid you know that you can use HootSuite to share images?Did you know that you can post to specific Circles, Lists or Groups using HootSuite?Today's post to the How to Make the Most of Your HootSuite Account Series is an in depth look at the capabilities and intricacies of +HootSuite's Compose Message feature. I review all of the options and techniques for crafting a post, and go over the three different methods available for scheduling your posts.Our next post will cover how to use HootSuite to find and participate in Twitter Chats. You won't want to miss it! If you'd like to be notified of my best posts to Google+, please let me know. And if there's anything specific you'd like me to cover - any questions you have about HootSuite, please leave a comment and I would be happy to help.Thank you for your comments and shares!#HootSuite #SocialMedia #SocialMediaManagement
Are you sure you want to delete this scoop?
nice tutorial here. Scheduling great contnet gets you great return if the contnet is quality.
There is a new service that only a lucky few can get – Google Fiber. This high-speed Internet and TV service has already arrived in Kansas City, but who is next?
Would you subscribe to Google Fiber?According to Alexis Caffrey, "Google Fiber offers an Internet and TV connection far faster than the average broadband speeds of the country – up to 100 times faster. While the average speed in the United States is 8.6 Megabits per second (Mbps), those in the Google Fiber service area can get 1 Gigabit per second (Gbps), equivalent to 1,000 Mbps." And she goes on to point out that the monthly fee for Google Fiber is only about $120.Unfortunately, for most of us, that's not an option. It's Live in Kansas City, coming to Austin next year, and slated to be in Provo after that.Who's next?If Google Fiber was coming to or available in your neighborhood, would you jump at the chance to subscribe?Read more about Google Fiber here: http://www.thesocialmediahat.com/blog/next-city-google-fiber-12052013 #GoogleFiber #ISP #HighSpeedInternet #Technology
It is extremely important to educate yourself on the things you can and should do to protect your child and make sure he or she acts responsibly online.
Just before the Thanksgiving holiday, the following security update was released by Drupal. Multiple vulnerabilities were fixed in the supported Drupal core versions 6 and 7.
Time to Update your Drupal SiteIs your website running on Drupal 6.x or 7.x? If so, there was a major security release last week that addresses 7 different vulnerabilities found in core.Now, the good news is, most of these vulnerabilities are mitigated in one way or another such that it's unlikely the standard Drupal implementations would be impacted. For example, there's a cross-site scripting issue that's only a problem if the attacker has administrative permission for field descriptions.But regardless, ALL Drupal sites are advised to apply these updates within the next 7 - 14 days. Read more about the update in the release below, and please contact me to schedule your site update if you need assistance.Please share with anyone you know who may be running their site on Drupal.#Drupal #Security #CMS
We are going to dig into why you should indeed be sharing your old content, including which posts to share, some techniques for doing it, when to reshare, and ways to repurpose old content.
Should you share old content?The question of whether or not businesses and bloggers should share and reshare their old content seems to be one of mild debate. I think most bloggers and social media marketers would agree that there's a valid argument to be made for sharing those old posts, and correct methods for doing so. Yet I do see some people suggesting that such activity isn't genuine and more like spam than efforts to create interest and engagement.What do you think? Do you have an opinion either way?Or, perhaps you're a business or blogger who simply hasn't realized the value or proper techniques for using that old content, and if that's you, today's article will be immensely helpful. Read what, why and how here: http://www.thesocialmediahat.com/article/should-bloggers-and-businesses-share-old-content Covered in the article:1. Why Businesses Should Reshare Evergreen Content2. What Content Should Businesses Reshare?3. How Should Businesses Reshare Old Content?4. When Should Businesses Reshare Old Content?5. What Tools Can Businesses Use to Reshare Old Content?6. How Can Businesses Repurpose Old Content?Let me know if you have an opinion on resharing old content, or if you have questions on how you can use your own blog archive.Thanks, and have a great day!#ContentMarketing #Blogging #SocialMedia #Business
I’ve talked before about Everypost, and labeled it “THE personal social media management tool.” Now, Everypost supports business pages on Facebook, LinkedIn and even Google+. Is this a game changer?
Everypost now supports Pages for Google+, Facebook & LinkedInIs this a game changer?Everypost is a mobile app that allows you to share status updates to multiple social networks simultaneously. The folks at +Everypost have just added support for Google+ Pages, Facebook Pages and LinkedIn Company Pages. That, combined with the app's ability to customize each status update for each network before sending, makes it a social media management tool worth considering, don't you think?Read the full review: http://www.thesocialmediahat.com/news/everypost-social-media-management-tool-adds-facebook-linkedin-and-google-pages-11302013 If you've never heard of Everypost, you're in for a treat. Check it out, and let me know if you agree with my assessment from a business perspective (I have already dubbed Everypost THE social media management tool for personal use).I also outlined several use cases for Everypost for both business and personal - what might you add?Thanks, enjoy your weekend, and #GoBucks!#SocialMedia #Everypost #SocialMediaManagementTools #SMM
While the team at Content Marketing Institute has A LOT to be thankful for, one of the things we are especially appreciative of is our active Twitter chat community.
If you're selling products online, you may be struggling with how to work social media into your marketing strategy. Sharing your latest specials just won't work. Here are 5 ideas for you.
Using Social Media to Support EcommerceDo you have an online store? If so, you've probably noticed that getting traction for your store on social media can be challenging. Business owners that treat Facebook and Google+ as simple advertising venues to spam their latest specials go nowhere fast.Developing relationships and engaging customers on social media is a slow process. It can be extremely rewarding, but should never be confused with more traditional marketing methods.However, there are other ways that businesses can use social media to market to potential customers and drive traffic to their online stores and products. Guest writer+Rohan Ayyar walks us through several ways that businesses can combine social media with ecommerce and get results. With Cyber Monday coming up fast, now's the time to jump on these techniques.Read more: http://www.thesocialmediahat.com/blog/feeding-each-other-how-combine-social-media-ecommerce-11292013 #Business #SocialMedia #Ecommerce #CyberMonday Pin it here: http://www.pinterest.com/pin/12666442675961873/
Google released a nice little update to the iOS version of the Google+ mobile app, and it included quite a few improvements, both documentation and undocumented.
Do you want to see your Google+ friends near you? ...and do you want them to see you?You may not have noticed, but there was an update to Google+ for iOS pushed out over the weekend that added quite a few changes and updates.1. The new notification system was brought to mobile.2. Comment translations were added to mobile.3. Images are now backed up in full resolution.4. And Location Sharing...Using your app, you can check out where your Google+ friends are, and they can see where you are.Fortunately, this isn't Facebook. The permissions aren't set to Share All or anything like that. You have to expressly grant permission for individuals or circles to be able to see where you're at. It's more like Find Friends for iOS.But for those interested in enabling and using this feature, it's pretty interesting! If I'm planning a trip to Southern California, I can see if anyone I've circled is out there whom I might want to schedule a meeting with. Or if I'm rooting for my St. Louis Blues to beat the Toronto Maple Leafs tonight, I might message a few of my friends in Toronto and talk some trash. Or I might just check to see if my Mom is home and available to Hangout with her granddaughter.Check out the article before for more details on all of the new features and updates, and specific information on Location Sharing, including how to use it and how to adjust your settings.Do you think you'll enable Location Sharing? What other uses can you think of?Thanks!#GooglePlus #GooglePlusUpdate #LocationSharing #iOS
The world is now mobile. If your business isn't, then you run the risk of being outsmarted by your competition. Find out what to do about it, and what it means to be a mobile business.
Non-mobile websites will be dead within a year.Do you think that's too bold of a claim? Perhaps. But the fact is, nearly half of consumers today won't return to a webpage if it doesn't load properly on their mobile device. And with more and more consumers getting and using mobile devices for their shopping and daily lives, just how do you think it will be before that statistic goes up to 75% or 80%?Or, more succinctly, just how long do you think your non-mobile site will be able to compete and still acquire customers and sales?Guest author Jake Jeffries of +Text Marketer Ltd understands the importance of mobile to the future of business, and offers us this clear warning. Take the time to invest in a mobile solution and strategy now, or be warned.Take heed: http://www.thesocialmediahat.com/blog/why-your-business-danger-11262013 QUICK POLL: If you are using your mobile device, does whether or not the site loads properly impact your buying decision? Yes or No?Let's see if our own observations match up with the statistics noted in the article.Thanks for your comments and shares!#Mobile #MobileMarketing #Business #SmallBiz
most hospitals do not have mobile web sites
The world is now mobile. If your business isn't, then you run the risk of being outsmarted by your competition.
most Phama do not have mobile sites.
Consider responsive designs for websites, so that your website looks great on mobile phones, tablets, iPads and all devices
By monitoring your Foursquare activity more closely, you can better align your specials and offerings with what your customers are finding most interesting and engaging - and do it real-time.
HootSuite Adds Foursquare AppIf you're managing one or more Foursquare locations for your business, this is amust have app. It's completely free, and lets you monitor tips and check-ins and more for your various locations.For more info, read the full story below.If you aren't using Foursquare or HootSuite, and you have a physical location for your business, now's the time to start! Let me know what questions or help you need to figure it all out.HootOn!#HootSuite #Foursquare #SmallBiz #SocialMedia pin it: http://www.pinterest.com/pin/12666442675918816/
Ahh the power of HootSuite. Thank you for continuing to feed community manager needs:)
For those organizations that haven't yet started blogging, or are looking to grow their membership blog, here are some tips and tricks for using social media to promote your content.
Getting Started in Blogging and Social MediaIf you aren't yet blogging for your business and using social media to expand your reach and connect with more people, guest blogger Victoria Michelson has a wonderful little primer for you to review.In it, she talks about the need to: - Be Invested In The Blog - Narrow Your Target - Develop a Presence On Social Media - Connect Your Blog - Publish In Both PlacesAre you doing all these things? Where are you struggling with your blogging?#Blogging #ContentMarketing #SocialMedia #SmallBiz Pin it here: http://www.pinterest.com/pin/12666442675913430/
If you've put most of your marketing efforts in digital media but ignored direct mail, you're skipping a method of gaining exposure for your business that's still effective.
Use QR Codes to Drive Social Media EngagementIf you have or are considering doing any print marketing for your business, QR Codes can be extraordinarily powerful. You can allow recipients of your postcards to easily get to a landing page or specific product or special, making it as easy as possible for them to find out more or complete an order.Have you ever considered though how powerful it might be to send someone to your Facebook Page or Google+ Business Page? To a specific post even?The possibilities and uses are endless.If you've never considered it, this article will give you a little better overview.#Business #Marketing #QRCodeMarketing #SocialMedia Pin it here: http://www.pinterest.com/pin/12666442675907807/
Mike Allton was pleased to be invited to Denise Wakeman's Adventures In Visibility weekly Hangout On Air (HOA), specifically to dig into all of the great things businesses can do with HootSuite.
HootSuite Tips & Tricks [VIDEO]I was so pleased to be a guest on +Denise Wakeman's show yesterday, where we spent 45 minutes digging into many of things you can do with HootSuite, way beyond just sharing to social networks. Some of the topics and questions included:1. How can HootSuite be used for Social Listening?2. Does HootSuite support Google+?3. How does HootSuite assist with Content Curation?4. What's the difference between Free and Pro versions?5. How does HootSuite Analytics work?...and over a dozen more!If you're interested in learning more about HootSuite, start with this video, then dig into my #HootSuiteSeries where we tackle some of these topics and questions in greater detail.And make sure you circle Denise! She was a wonderful host and is delivering some outstanding interviews with her show, Adventures In Visibility.There were some great questions asked during the show, and +Jeff Sieh enjoyed it so much he watched it twice and created the great meme below. If you have other questions, please give me a shout!Thanks for watching!#HootSuite #SocialMedia #SocialListening #ContentMarketing Mentioned in the show: +HootSuite +Wade Harman Pin it here: http://www.pinterest.com/pin/12666442675888519/ HootSuite Resources on Pinterest: http://www.pinterest.com/mikeallton/hootsuite-resources/
Jeff Sieh of His Design Online hosted a great panel of men who are on Google+ and Pinterest, including Stephan Hovnanian, Wade Harman, Les Dossey and Mike Allton, all giving their tips for men.
Pinterest for MenIn case you missed it, last night's hangout with +Jeff Sieh, +Les Dossey, +Wade Harman, +Stephan Hovnanian and myself was a blast. In fact, we probably had more fun than should be allowed for 5 guys sitting around, talking about Pinterest.But for you guys who don't yet get Pinterest and perhaps aren't sure where to begin, either personally or to help your business, this 30-minute hangout is a great place to start. You'll hear about:1. Tips for men on how to use Google+ and Pinterest in harmony.2. What does Pinterest offer men?3. How does Pinterest help blogging and content marketing?4. How can Pinterest help with Relationship Marketing and Networking?5. Should bloggers use “Pin It For Later” links on Google+ posts, or not?And many more tips and suggestions on how to get more from a network dominated by the prettier sex.And honestly, for you ladies out there, I think you'll enjoy the hangout and get a few tips yourselves.So check it out, and be sure to follow the links below the vid to follow these guys on Pinterest. And if you have questions, shout 'em out in the comments below.Thanks for watching!#Pinterest #Google+ #SocialMedia #PinterestForMen
Many people don’t really figure YouTube into their online marketing strategy, but you should. Here are 10 tips to help you use YouTube to make your business more lucrative.
10 tips to make your business more lucrative using YouTubeI don't like video.I don't have any skill with graphics or video editing, and I am not at all comfortable with my video presence. If I'm being perfectly honest, I don't even like watching video. I would much rather read a story than watch a story, and often ignore ESPN clips and look for other sources of news if I want to find something out and the result was a video.But the fact is, most people aren't like me.Most people love watching video and being educated and entertained, and the staggering growth and use of YouTube is a testament to that fact.So how are you using YouTube to improve your business?Personally, I'm deliberately participating in more Hangouts On Air and using that content to reach a broader audience, as well as embedding them on my own site. And next year, I have several ideas for ways that I might create videos and upload them to YouTube to take advantage of the platform.Guest blogger +Emma-Julie Fox details 10 ways you can use and improve on your YouTube presence. I'm looking forward to going through each of these tips and applying them to my YouTube channel next year!Read all ten tips: http://www.thesocialmediahat.com/blog/how-make-your-business-more-lucrative-through-youtube-12042013 What about you? Are you using YouTube? If not, what's stopping you?#YouTube #Business #SocialMedia #Video
I love Youtube, it is a great tool to propel your business forward!
Google has been insisting on the use of Real Names on Google+, and with the changes to YouTube comments requiring Google+ accounts, that reality is now hitting YouTube. Pros and cons?
What do you think about being Anonymous on Social Media?So while Google has tried to enforce the use of real names on Google+ for a while now, many of you have noticed that YouTube has adopted the Google+ comment system, requiring that anyone who wants to leave a comment must be logged into their Google+ account. That means that real names are becoming a requirement on Google+ and YouTube.Many have appreciated these moves, while others have complained. And there's an argument to be made for both sides. Guest blogger +Benjamin Taylor points out that the increased accountability comes at a cost of freedom of expression. And that while there may be a positive impact on interconnectivity, there's actually a very real risk to people in some situations.Read the full post: http://www.thesocialmediahat.com/blog/naming-nameless-google-s-quest-deal-real-names-12032013What do you think about these changes, and the direction we're headed? Do you appreciate Google forcing the use of real names, or do you think users have a right to be anonymous on social networks?Thanks for your comments and opinions!#GooglePlus #YouTube #YouTubeComments #Privacy #Anonymity
To kick off Cyber Monday and to celebrate the Christmas Season, I’m offering interested business owners a number of great deals to help them give their own business the perfect gift this year.
Cyber Monday Social Media Consulting SpecialsIn the spirit of Cyber Monday and the Holiday Season, I'm giving a flat 20% discount off my most popular services:1. Baseline Website and Social Presence Analysis2. Hourly Social Media Consulting and Training3. Monthly Social Media ManagementYou know you and your business are worth it, so splurge a little. Take a look at these great services, and let me know what questions you have.Learn more: http://www.thesocialmediahat.com/blog/give-your-business-gift-social-media-consulting-christmas-12022013 I am interesting in finding some great businesses who want to make 2014 an outstanding one. Is that you? How can I help?#SocialMedia #SocialMediaManagement #CyberMonday #Christmas #Business #SMB #SocialMediaTraining
How long should an article or a blog post be?How about a landing page?The answer is, of course: “As long as necessary. And no longer.”Obvious, right?Most writers know that brevity is crucial.
A new Google algorithm called “Hummingbird”, released on September 27, 2013, Google’s 15th birthday.
Whether or not to write and publish a new blog post on a holiday may seem like an obvious answer to some, but the fact is, there may be a number of benefits that warrant consideration.
Is anybody reading my Holiday blog post?If you've ever published a blog post on a holiday, you may have been wondering that very thought. Was it a waste of time? Should you have been basting your turkey instead?In fact, most bloggers simply assume that the answer will be no and choose not to publish at all. They assume that all of their readers are spending time with family and friends, and are too busy to read or hop online.I think they're wrong.I think that, while normal businesses should absolutely not publish on holidays, full-time bloggers need to give it careful consideration.To demonstrate, I've published this article on Thanksgiving, and outlined a number of questions to ask yourself when deciding whether or not to publish, as well as steps to take to ensure that your Holiday Blog post is just as successful as on any other day.Please read the full post: http://www.thesocialmediahat.com/article/should-you-blog-holidays What about you? Have you ever blogged on a holiday? How did it go?Now, I do wish you and yours a Happy Thanksgiving! I'm so thankful for each of you, and appreciate that you've taken the time to read and talk to me about this article and so many others. I will be spending the day with family, but I also consider many of you family and will be here on Google+ throughout the day. Enjoy!#Blogging #Thanksgiving #Holidays #ContentMarketing
Learn more about the influence of Pinterest this holiday season, and how a recent study has changed the way we’re doing business online.
Are your customers pinning for Christmas?If they are... are you ready?Pinterest is fast becoming the leading driver for retail sales, particularly in comparison to other social networks. According to a study cited by +James Scherer of +Wishpond, each pin is repinned on average 10 times, and the value of these pins has risen to over $0.75 - that's 25% higher than last year, and a greater ROI than other social networks.So what does that mean? It means you need to make sure that you have an active, optimized presence for your business on Pinterest! For more info on how Pinterest is performing, and what you need to do to take advantage, read the rest of the article from James below.Let me know what you think, and what questions you have about integrating Pinterest into your social media and marketing strategy.Thanks, and Happy Thanksgiving!#Pinterest #Business #Retail #Holidays #SocialMedia
Mike Allton spoke with the folks at Wishpond about Blogging and Google+ and other related topics, including how to use Google+ to promote your brand and content, and reach more people.
Learn About the Benefits of Google+If you aren't yet using Google+ to build brand awareness and engage your potential clients, you're missing out! The good news, in this brief 20 minute video, I may just be able to persuade you otherwise!In this webinar presented by +Wishpond, we talk about: - Why is it important to have a Google+ presence? - How is Google+ like a Business Networking meeting? - Is Google+ better for B2B or B2C? - What can businesses do to promote and engage followers? - Should businesses start with a blog?...and more!Please check out this webinar and share it with your colleagues who need help getting started on Google+. Thanks!!#GooglePlus #Business #SocialMedia #EvanG+ Pin it for later: http://www.pinterest.com/pin/12666442675919971/
Just a couple weeks ago, Google changed all YouTube video comments to an integrated Google+ system. And today, Google is changing how the Notifications themselves are displayed. Again.
BREAKING: Google+ Notifications are Changing. Again.Have you noticed the changes to your Notifications yet? Are you scared? ;)Last time Google messed with our notifications, there were quite a few Plussers who were none too happy. I, for one, liked the changes back then and am liking them so far now.Clicked notifications automatically and immediately disappear, and there's a clear distinction between new notifications and notifications I saw before but haven't yet acted on.For the full scoop, and a running tab of any additional changes noted, here's the story: http://www.thesocialmediahat.com/news/google-notifications-are-changing-again-11202013What do you think so far?Thanks for your comments and shares! #GooglePlus #GooglePlusUpdate #GooglePlusNotifications Pin the news: http://www.pinterest.com/pin/12666442675913603/
If you apply the most recent update for Gmail, you can turn your notifications back on and only get notified for Primary mail.
Gmail Notifications Finally FixedIt's been a couple of months, but Notifications for Gmail are finally fixed. For a while, it was all or nothing... if you wanted to only get notified of email delivered to your Primary tab, it didn't work. However, an update to the Gmail app over the weekend has resolved that bug.For more info, read the full update below.#Gmail #GmailNotifications #iOS7 #Email
More and more businesses are trying to use social media to promote themselves, but the fact is there are dozens of things these businesses are doing wrong. Here are 5 mistakes that can be easily fixed.
Are you making these social media mistakes?Social Media for business isn't exactly easy. There really is an art form to creating a presence on social networks that works for a business instead of against a business. And it's made more complicated by the fact that every business and how they use social media needs to be unique. You can't just replicate what other businesses are doing.And yet many do, and many make a lot of other mistakes. +Jeremy Smith has focused on 5 mistakes that businesses are making every day, that are really hurting their ability to effectively leverage social media. Can you guess what some of them are?Find out more: http://www.thesocialmediahat.com/blog/5-social-media-mistakes-businesses-are-making-11182013 Would you agree that most social media mistakes boil down to these five issues?#SocialMedia #SocialMediaMarketing #Business Pin 'em for later: http://www.pinterest.com/pin/12666442675902249/