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How to Set Up HootSuite Tabs and Streams

How to Set Up HootSuite Tabs and Streams | The Content Marketing Hat | Scoop.it
We are continuing our series on How to Make the Most of Your HootSuite Account by reviewing Tabs and Streams, including how to set them up and your options.
Mike Allton's insight:

HootSuite Tabs & Streams

In our next post within the How to Make the Most of Your HootSuite Account series, we dig deep into Tabs and Streams, the facets of the +HootSuite dashboard that make it so powerful and flexible.

In addition to reviewing how to create, edit and manage your tabs and streams, we also cover three ways you can use these features to help you get real value out of social media and your connected accounts, like lead generation.

If you're struggling to get your HootSuite account set up, shout out your questions. If you've been using HootSuite for a while, what kinds of tabs do you have set up? Any other ideas you can share?

Thanks for your comments and shares!

#SocialMedia   #HootSuite  #SocialMediaManagement 

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5 Things B2B Buyers Want Your Content To Do

5 Things B2B Buyers Want Your Content To Do | The Content Marketing Hat | Scoop.it
There’s nothing more powerful than speaking with real buyers to take the guesswork out of what content they find valuable.
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The Next Generation of Content Marketing: 6 Insights About Intelligent Content

The Next Generation of Content Marketing: 6 Insights About Intelligent Content | The Content Marketing Hat | Scoop.it
In a few of the interviews I have done recently, people have asked some variation of the question: What gets you most excited about content marketing these days?
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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | The Content Marketing Hat | Scoop.it
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.
Mike Allton's insight:

This is the one place you need to go to make your LinkedIn profile shine.

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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | The Content Marketing Hat | Scoop.it
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.
Mike Allton's insight:

LinkedIn has over 300 million users and most of them login monthly. That's a lot of potential contacts! Make sure that your profile is representing you well.

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Marco Favero's curator insight, February 24, 6:16 AM

aggiungi la tua intuizione ...

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Triberr Seeks to Predict Social Signals On Your Content

Triberr Seeks to Predict Social Signals On Your Content | The Content Marketing Hat | Scoop.it
Triberr has acquired the technology to accurately predict whether or not your published content will resonate with your audience, and help you determine how else to promote it.
Mike Allton's insight:

BREAKING: Triberr Acquires Prediction Engine Scoutle

I interviewed +Triberr Founder and CEO +Dino Dogan over the weekend, and this is an incredible announcement, both for Triberr, and for the blogging industry overall.

“The implications of this technology are staggering. Once it’s widely adopted, we will know what the remaining 99% of us thinks."

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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | The Content Marketing Hat | Scoop.it
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.
Mike Allton's insight:

Taking the time to make your LinkedIn profile look as thorough and professional as possible is a big deal. So much so that I've devoted a tremendous amount of time creating and updating this Ultimate Guide to the Perfect LinkedIn profile. Packed with recommendations, screenshots and expert tips, this will help you make sure that profile is working hard to promote you, and your business.

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Nedko Aldev's curator insight, February 14, 1:05 PM

add your insight...

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Do What You Love, Love What You Do, Episode 1: Homemade Gifts (An SBI! Success Story) - The SiteSell Blog

Do What You Love, Love What You Do, Episode 1: Homemade Gifts (An SBI! Success Story) - The SiteSell Blog | The Content Marketing Hat | Scoop.it
We escaped the 9-5 in a few short years by building an online business around a hobby we love, even though we knew nothing about business or website-building when we started out.
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Is Your LinkedIn Profile Working For You?

Is Your LinkedIn Profile Working For You? | The Content Marketing Hat | Scoop.it
Do you know why landing pages are such a crucial element to the success of an online business? A landing page, if crafted well, is a targeted message designed to educate a specific subset of your audience, and lead them further into your sales funnel.You see, the best landing pages are completely in control of both the experience once you're there, and how you got there to begin with. Whether through a targeted ad or selective keyword usage, the landing page author had you in mind when the page
Mike Allton's insight:

Optimizing my LinkedIn profile has partly led to getting more views from interested peers and prospects, but it also helps to make that profile more effective in delivering the kind of message I want those viewers to see.

 

Have you thought about whether your LinkedIn profile is truly set up to reach the people you're trying to connect with?

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Social Media Active Users by Network [INFOGRAPH]

Social Media Active Users by Network [INFOGRAPH] | The Content Marketing Hat | Scoop.it
One of the most common questions from both businesses and social media marketers is "how many?" How many users. How many people. How many opportunities - for each of the social networks. Here are updated Active User Counts.
Mike Allton's insight:

Social Media Active Users, By Network UPDATED
Facebook continues to grow in usage.

That's the update this month. Facebook reported a growth in monthly active users of 40,000,000, up to a whopping 1.39 Billion Active Monthly Users.

None of the other networks are reporting any new data, which is particularly disappointing for +Google+ and +YouTube whose data is still from 2013.

You can get all the details here: http://www.thesocialmediahat.com/active-users ;

And you can pin the infographic here: http://www.pinterest.com/pin/12666442678359613/

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My Best Month Ever: $5K+ in Sales in December (An SBI! Success Story) - The SiteSell Blog

My Best Month Ever: $5K+ in Sales in December (An SBI! Success Story) - The SiteSell Blog | The Content Marketing Hat | Scoop.it
In her inspiring story, SBI! owner Jill shares her keys to online business success. If you dream of earning $5K+ from passive income, this is a must-read.
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How To Promote Your Hangouts - The SiteSell Blog

How To Promote Your Hangouts - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Use Google Hangouts on Air to market your business effectively with our hands-on tips. Learn how to make your HOAs exciting and how to promote them widely.
Mike Allton's insight:

How To Promote Your Hangouts

Continuing our series on Hangouts, today we dive into promoting them - how to spread the word about your event or series, and really get people excited.

We talk about using your blog, social media, email lists, other HOAs and more, with great examples from +Jeff Sieh and +Jason T. Wiser.

If you're running an HOA, or thinking about using Hangouts for your business in the future, be sure to bookmark this resource.

#GooglePlus   #Business   #HOA  

P.S. This is the fourth in my series for +SiteSell - Creators of SBI! and bizXpress. In our fifth and final installment next week, we'll be talking about repurposingthose fantastic, content-rich Hangouts, so stay tuned!

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How To Structure Your Hangout On Air Series - The SiteSell Blog

How To Structure Your Hangout On Air Series - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Learn how to best organize and structure a series of Google Hangouts on Air, and what benefits such an HOA series has for marketing your business.
Mike Allton's insight:

Creating the HOA Series

In my guest posts for +SiteSell - Creators of SBI! and bizXpress the last couple weeks, we've talked about what Google+ Hangouts On Air are, what they're for, and how to get one started.

This week, we get into the really good stuff.

The HOA Series

A series, or recurring show, is a particularly powerful and popular use of the Hangout tool. It takes a lot of work to pull off, but is well worth it. Today's post reviews the benefits, and walks you through the various options and considerations when planning your series, drawing on examples like +Jeff Sieh to illustrate.

If you've ever considered hosting your own HOA series, you'll appreciate this.

#Business   #GooglePlus   #Hangouts   #HOA  

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How To Start And Use A Hangout On Air Event - The SiteSell Blog

How To Start And Use A Hangout On Air Event - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Previously, we covered the highlights of what a Hangout On Air is. We talked about how hangouts, and specifically Hangouts On Air (HOAs), are fantastic for business. And we reviewed how to start a basic hangout. A Hangout On Air though, technically, is a Hangout that is broadcasted. Like a television show, it can be …
Mike Allton's insight:

Starting an HOA

Do you know how to schedule and start an HOA for your business? last week we talked about the importance and basic uses of HOAs for business, so now we're going to dive into the mechanics of getting one started. We'll cover:

 - How to schedule an HOA
 - How to brand your HOA
 - How to start your HOA

Featuring some great examples from +Mia Voss and +martin shervington's +Plus Your Business! weekly show.

#Business  #HOA #HangoutSeries 

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12 Actionable Content Marketing Tips To Yield Sales

12 Actionable Content Marketing Tips To Yield Sales | The Content Marketing Hat | Scoop.it
Content marketing is transforming the information we consume as companies step into the role once reserved for professional media and publishers.
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4 Steps to Get Business Results from Your Content Marketing Strategy

4 Steps to Get Business Results from Your Content Marketing Strategy | The Content Marketing Hat | Scoop.it
In the latest Content Marketing Institute research, there was a clear conclusion: Those who document their strategy are more successful in the long run.
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Entrepreneur Spotlight: Meet The World’s Only Dance Class Critic (An SBI! Success Story) - The SiteSell Blog

Entrepreneur Spotlight: Meet The World’s Only Dance Class Critic (An SBI! Success Story) - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Once Suzanne took building her site into her own hands, traffic and income started to grow. Now she’s a full time online entrepreneur, helping thousands to learn dancing at home.
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What’s The Point of Being An Entrepreneur? - The SiteSell Blog

What’s The Point of Being An Entrepreneur? - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Becoming an entrepreneur and starting your own business means taking an extraordinary amount of risk. So why would we go that route? Read on to find the answer.
Mike Allton's insight:

Why Would You Sell Cookies?

If you had the choice of working for a baking company, or going out on your own and sellies cookies, one at a time, which would you choose?

Why would you even consider the latter?

The fact is, to many, striking out on their own is incredibly attractive. Despite the risks.

Is that the point? To be out on your own, beholden to no one?

I don't think so.

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Amazon.com: The Ultimate Guide to the Perfect LinkedIn Profile: Optimize Your Profile For Success eBook: Mike Allton: Kindle Store

The Ultimate Guide to the Perfect LinkedIn Profile: Optimize Your Profile For Success - Kindle edition by Mike Allton. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Ultimate Guide to the Perfect LinkedIn Profile: Optimize Your Profile For Success.
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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | The Content Marketing Hat | Scoop.it
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.
Mike Allton's insight:
Updated with more screenshots and new tips!
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SiteSell Valentine's Day Special!

SiteSell Valentine's Day Special! | The Content Marketing Hat | Scoop.it
There is no better time than now to get started turning your ideas into income! Take advantage of SiteSell's Valentine's Day Special!
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What's Stopping Your Entrepreneurship? - The SiteSell Blog

What's Stopping Your Entrepreneurship? - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Summary: Sign up for our free email course and overcome the 5 reasons that are stopping your from becoming an entrepreneur.
Mike Allton's insight:

What's Stopping Your Entrepreneurship?

That's the topic of a free email course being offered through +SiteSell - Creators of SBI! and bizXpress - taking a look at the fears that are most likely holding you back, and drawing lessons from some of the greatest entrepreneurs ever.

I personally wrote the course and have included some of my own insights and story, so I really think you'll get a lot out of it.

Whether you haven't started your business yet, or you still haven't gotten your business off the ground, this information will help you.

#Business  #Entrepreneur #Entrepreneurship #FreeTraining  

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How To Repurpose Your HOA - The SiteSell Blog

How To Repurpose Your HOA - The SiteSell Blog | The Content Marketing Hat | Scoop.it
HOAs are the ultimate format when it comes to repurposing content. Mix and match our 6 proven strategies to multiply your audience reach.
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Evaluating WordPress Plugins - The SiteSell Blog

Evaluating WordPress Plugins - The SiteSell Blog | The Content Marketing Hat | Scoop.it
How do you know which WordPress plugins are the best for your site or blog? Evaluate them for stability, reliability and reputation with our detailed guide.
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Ideas for Your "About Me/Us" Page - The SiteSell Blog

Ideas for Your "About Me/Us" Page - The SiteSell Blog | The Content Marketing Hat | Scoop.it
A well written about page establishes a connection of trust with your audience, which is a key element in selling anything, online or offline.
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How To Create Your Own Infograph Using Canva

How To Create Your Own Infograph Using Canva | The Content Marketing Hat | Scoop.it
Canva is an extremely simple to use graphic design tool, and I'm going to walk you step-by-step through the method I used to create one of my most popular infographs, and blog posts, ever.
Mike Allton's insight:

How To Create Infographs, with ease

If you've always wanted to be able to publish your own clever infographs, but lacked design skills (like me), this guide is for you.

Using +Canva, you can piece together seemingly complex graphics and take advantage of the incredible branding and authority-building that great infographs can bring you.

I walk you through, step-by-step, how I created one of my most popular infographs, and blog posts, ever.

#SocialMedia   #Blogging   #Infograph  

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Janet Fouts's curator insight, January 12, 11:58 PM

Canva is without question the easiest way for non geeks and non designers to create artwork that looks great. Mike's done a great tutorial here. Check it out.