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How to Search Facebook Hashtags

How to Search Facebook Hashtags | The Content Marketing Hat | Scoop.it
Businesses can proactively create posts and tag them appropriately so that other people will find them, but you should also regularly search hashtags for conversations to participate in. Here's how.
Mike Allton's insight:

Participating in the Larger Conversation

Now that hashtags have been enabled on Facebook, people and brands alike are learning how to leverage the new feature to participate in larger conversations. While you can create your own posts and include whatever hashtags you want, you need to also be able to search on hashtags to see what other people are talking about.

Twitter and Google+ users are accustomed to being able to search on#hashtags and see results lists, but did you know that Facebook also has a standard URL format for hashtags? That means you can not only start a search right from your address bar, but also easily save and share specific searches with colleagues, clients or anyone else.

If you're using Facebook for business, understanding how to leverage hashtags is critical knowledge.

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Capturing Audience Sentiment - What Periscope Means To Social Media Marketing

Capturing Audience Sentiment - What Periscope Means To Social Media Marketing | The Content Marketing Hat | Scoop.it
Twitter's new app and social network, Periscope, may be the forerunner of a new age of digital marketing, allowing companies to more accurately measure sentiment real-time.
Mike Allton's insight:

Capturing Audience Sentiment
What Periscope Means To Social Media Marketing

Have you ever thought about why the Neilsens spend so much money working with families to measure what television programs are watched? Or why the Presidential staff spends so much time working with focus groups and polling?

There's data there that they're getting that's invaluable.Audience Sentiment. And that's why I think that Periscope is a potential game-changer.

#Periscope   #Twitter   #SocialMediaMarketing  

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Why Millions of Facebook Pages Suddenly Lost Likes, and What That Means to You - The SiteSell Blog

Why Millions of Facebook Pages Suddenly Lost Likes, and What That Means to You - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Let us walk you through the recent drop in Facebook Page Likes, and why we believe that this is actually good for your business.
Mike Allton's insight:

Did you lose a lot of Facebook Page fans last week? You weren't alone. It was part of an overall effort by Facebook to make metrics more accurate. To learn why this wasn't the destruction of Alderaan that many made it out to be, read on.

 

(With quotes from Mari Smith, Obi Wan Kenobi, and more!)

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Entrepreneur Spotlight: How to Marry Audience and Product for Profit (An SBI! Success Story)

Entrepreneur Spotlight: How to Marry Audience and Product for Profit (An SBI! Success Story) | The Content Marketing Hat | Scoop.it
By Milly Frances and Paula Fitzpatrick, everything-stained-glass.com
Editor’s Note: The site everything-stained-glass.com is co-managed by Paula and Milly. Milly is the artisan behind the content and course curriculum, and Paula is the web wizard.
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4 Great things I learned as a community & content marketer

4 Great things I learned as a community & content marketer | The Content Marketing Hat | Scoop.it
By this point, as a reader of this blog, it’s not unlikely that you’re familiar with my story.
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Talking Return on Relationships, with Ted Rubin

Talking Return on Relationships, with Ted Rubin | The Content Marketing Hat | Scoop.it
Downloadable PDF
Martin: Hello and welcome. It is a little bit sunny today in Wales. But the view I’m about to show is far better. One, it’s got Ted Rubin in it. But two, it’s kind of like, I have to show you now.
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Intelligent Content Demystified: A Practical, Easy-to-Understand Explanation

Intelligent Content Demystified: A Practical, Easy-to-Understand Explanation | The Content Marketing Hat | Scoop.it
You know those times when you see a discussion so great that you know it’s going to take you more than a few hundred words to respond? So you think, “I should write a post about this.”
Yeah, this is one of those times.
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4 Steps to Creating Authentic Stories Your Customers Will Want to Read

4 Steps to Creating Authentic Stories Your Customers Will Want to Read | The Content Marketing Hat | Scoop.it
Authentic stories help powerful brands make deep connections with customers. But that high-level principle creates real-world challenges for content marketers. What is a powerful story and how do you tell it?
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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | The Content Marketing Hat | Scoop.it
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.
Mike Allton's insight:

UPDATED: The Ultimate Guide to the Perfect LinkedIn Profile

I continue to get tremendous feedback on this resource, and so I've continued to look for improvements and enhancements. Each week I add more, but today's update is significant.

First, I've dramatically expanded the section on Cover Photos - so much that I could have made an entire blog post out of the information provided. I walk you step-by-step on how to create your own professional LinkedIn cover photo, even though it is without a doubt the most challenging of all social networks.

And Second, I've completely rewritten and expanded the section on Profile Languages, including a pro tip on how you can use this feature to better target your profile to specific demographics.

As always, I hope this resource helps you to better leverage your LinkedIn presence, and all feedback is welcome.

#LinkedIn   #Business   #SocialMediaMarketing  

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How To Start A Podcast [Free Webinar]

How To Start A Podcast [Free Webinar] | The Content Marketing Hat | Scoop.it
On this podcast training experience, you'll learn how to set up your podcast from A to Z with the unique tools that Shannon uses to launch his and his client's podcasts.
Mike Allton's insight:

So You Want To Start A Podcast, eh?

I'm sure you've noticed by now; many businesses are catching on to how powerful and effective podcasts can be at helping to market a business. But, like any other marketing medium, there's a learning curve that perhaps you've been avoiding.

There's equipment to buy, services to research, and oh, yeah... that all important issue of what you're going to actually talk about.

Fortunately for you, I've partnered with +Shannon Hernandez (who has forgotten more about broadcasting than I'll ever know), to present you with a free webinar on how to start a podcast. The details and registration information is all linked below, but here's the TL;DR:

When: Thursday, March 12 @ 2pm EST
Cost: Free

If you're interested in learning how a podcast can benefit your business, and where to get started, this is the webinar for you. Go forth and register!

#Podcasting  #Webinar #Marketing 

P.S. I'll be joining Shannon at this live event, and seating is limited, so be sure to register right away.

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12 Actionable Content Marketing Tips To Yield Sales

12 Actionable Content Marketing Tips To Yield Sales | The Content Marketing Hat | Scoop.it
Content marketing is transforming the information we consume as companies step into the role once reserved for professional media and publishers.
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4 Steps to Get Business Results from Your Content Marketing Strategy

4 Steps to Get Business Results from Your Content Marketing Strategy | The Content Marketing Hat | Scoop.it
In the latest Content Marketing Institute research, there was a clear conclusion: Those who document their strategy are more successful in the long run.
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Entrepreneur Spotlight: Meet The World’s Only Dance Class Critic (An SBI! Success Story) - The SiteSell Blog

Entrepreneur Spotlight: Meet The World’s Only Dance Class Critic (An SBI! Success Story) - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Once Suzanne took building her site into her own hands, traffic and income started to grow. Now she’s a full time online entrepreneur, helping thousands to learn dancing at home.
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What’s The Point of Being An Entrepreneur? - The SiteSell Blog

What’s The Point of Being An Entrepreneur? - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Becoming an entrepreneur and starting your own business means taking an extraordinary amount of risk. So why would we go that route? Read on to find the answer.
Mike Allton's insight:

Why Would You Sell Cookies?

If you had the choice of working for a baking company, or going out on your own and sellies cookies, one at a time, which would you choose?

Why would you even consider the latter?

The fact is, to many, striking out on their own is incredibly attractive. Despite the risks.

Is that the point? To be out on your own, beholden to no one?

I don't think so.

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Everything You Need To Know About Twitter’s Periscope - The SiteSell Blog

Everything You Need To Know About Twitter’s Periscope - The SiteSell Blog | The Content Marketing Hat | Scoop.it
There's a new social network and app in town. Find out about Twitter's latest foray into video content and what it means to you.
Mike Allton's insight:

If you haven't yet heard about Periscope, the new app from Twitter, take a moment now to learn. It's amazing!

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How to Create Contagious Content That People Love to Share - The SiteSell Blog

How to Create Contagious Content That People Love to Share - The SiteSell Blog | The Content Marketing Hat | Scoop.it
The right content with strong calls to action will meet your target market online and convince them to share, share and share some more.
Mike Allton's insight:

This article runs through some excellent ways to approach social media and the content you're sharing.

 

Do understand though that articles like this are intended solely to get your creative juices flowing. To inspire, but not to guide. You'll still need to come up with the actual content - and believe me, that's the hard part. But it helps to get some ideas on where to begin, right?

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Get the Biggest SEO Bang for Your Content Marketing Buck

Get the Biggest SEO Bang for Your Content Marketing Buck | The Content Marketing Hat | Scoop.it
One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketers, we do our best to answer our customers’ top questions.
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How to Get Infographic Ideas to Spring Forth

How to Get Infographic Ideas to Spring Forth | The Content Marketing Hat | Scoop.it
Great blog posts rock. So do top-notch videos, eBooks, and a healthy list of other content types. What about infographics? They don’t just rock; they roll.
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How to Win Your Battle for Content Marketing Buy-in

How to Win Your Battle for Content Marketing Buy-in | The Content Marketing Hat | Scoop.it
Over the past several years, marketers have made tremendous strides with content marketing and, as a result, are communicating more effectively with their audiences.
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How does Curated Content differ from Duplicate Content?

How does Curated Content differ from Duplicate Content? | The Content Marketing Hat | Scoop.it
Even though it’s been addressed by a lot of professional SEO experts, including Google’s Matt Cutts, this is still a question we get a lot. So let’s review it in detail.
What is duplicate content?
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5 Top Marketing Experts, 15 Ideas and 2 ROI Analysis on Repurposing Content

5 Top Marketing Experts, 15 Ideas and 2 ROI Analysis on Repurposing Content | The Content Marketing Hat | Scoop.it
“Why Should You Repurpose Content? Repurposing content (aka finding new ways to recycle your existing content) has a number of benefits, such as: reaching out a new audience, dusting off forgotten tales or making the most of your efforts.” Source:...
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Oakville Deals's curator insight, March 17, 10:32 AM

As long as it's inovative and current, not just the same old, stale information.

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How To Start A Podcast [Free Webinar]

How To Start A Podcast [Free Webinar] | The Content Marketing Hat | Scoop.it
On this podcast training experience, you'll learn how to set up your podcast from A to Z with the unique tools that Shannon uses to launch his and his client's podcasts.
Mike Allton's insight:

REMINDER: Free Webinar on Podcasting Today!

Don't forget! This afternoon, +Shannon Hernandez and I will be presenting "7 Simple Steps to Creating a Pro Podcast" as a live webinar. It starts at 2pm ET and seats are limited.

Register here: http://www.shannonjhernandez.com/allton-webinar ;

For more information: http://www.thesocialmediahat.com/blog/how-start-podcast-free-webinar-03102015 ;

Looking forward to seeing you there!

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5 Things B2B Buyers Want Your Content To Do

5 Things B2B Buyers Want Your Content To Do | The Content Marketing Hat | Scoop.it
There’s nothing more powerful than speaking with real buyers to take the guesswork out of what content they find valuable.
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The Next Generation of Content Marketing: 6 Insights About Intelligent Content

The Next Generation of Content Marketing: 6 Insights About Intelligent Content | The Content Marketing Hat | Scoop.it
In a few of the interviews I have done recently, people have asked some variation of the question: What gets you most excited about content marketing these days?
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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | The Content Marketing Hat | Scoop.it
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.
Mike Allton's insight:

This is the one place you need to go to make your LinkedIn profile shine.

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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | The Content Marketing Hat | Scoop.it
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.
Mike Allton's insight:

LinkedIn has over 300 million users and most of them login monthly. That's a lot of potential contacts! Make sure that your profile is representing you well.

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Marco Favero's curator insight, February 24, 6:16 AM

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