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How To Write a Survey that Engages Customers

How To Write a Survey that Engages Customers | The Content Marketing Hat | Scoop.it
Insiders recommend that growing companies conduct a customer survey once or twice a year. Here are some tips that might aid in crafting well thought-out questions.
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Rhonda White's curator insight, April 26, 2013 10:17 AM

"Whichever method you choose, the outcomes of a good survey campaign can include:

 

- Measuring customer loyalty

- Helping human resources departments train staff or execute new staff initiatives

- New product development

- Direction for new financing

- Gauging customer service effectiveness"

Michael Kristiansen's comment, April 30, 2013 12:47 AM
First time in a long time I answered a pop up survey on a website that I trust. What caught me by surprise was it was all about figuring out my level interest in buying and leasing a car. The poll was definitley designed to determine my preferences and buyer intent under different conditions.

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4 Key Tactics The Pros Use To Boost Their WordPress Success - The SiteSell Blog

4 Key Tactics The Pros Use To Boost Their WordPress Success - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Having a successful WordPress blog or site isn't rocket science. If you want to increase your traffic and income, these 4 strategies are a must-read for you!
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Tips for Mastering that Overwhelmed Feeling - The SiteSell Blog

Tips for Mastering that Overwhelmed Feeling - The SiteSell Blog | The Content Marketing Hat | Scoop.it
SBI! owners share their tips on how to control that overwhelmed feeling when building an online business.
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Local Business: How To Choose a Winnable & Profitable Niche, Part 2 of 7 - The SiteSell Blog

Local Business: How To Choose a Winnable & Profitable Niche, Part 2 of 7 - The SiteSell Blog | The Content Marketing Hat | Scoop.it
When you take your offline business online, keyword research and an overall site concept tailored to your target market are crucial to beat the competition.
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How To Get Your Social Media Marketing Priorities Right

How To Get Your Social Media Marketing Priorities Right | The Content Marketing Hat | Scoop.it
Do you have time to be active on all social media channels? If not, use these key factors to determine which social network is best for your business.
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15 Super Useful Tips Every Online Business Owner Needs To Know - The SiteSell Blog

15 Super Useful Tips Every Online Business Owner Needs To Know - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Follow this advice from experienced website owners to take your own online business to the next level.
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16 Tips for Travel Site Affiliate Links - The SiteSell Blog

16 Tips for Travel Site Affiliate Links - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Travel is a popular online business niche. If you have a travel site or plan to create one, bookmark these hands-on tips from an industry expert.
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The Irresistible Pull of Subheadings

The Irresistible Pull of Subheadings | The Content Marketing Hat | Scoop.it
Subheadings can make the difference between a visitor hitting the back button or becoming an avid reader of your content, a loyal follower and returning customer.
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Writing High Converting Affiliate Product Reviews - The SiteSell Blog

Writing High Converting Affiliate Product Reviews - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Affiliate marketing is a rapidly evolving and changing industry. It’s hard to always stay on top of the trends, but there’s one strategy that’s stood the test of time, even though fewer affiliate marketers are doing them – writing affiliate product reviews. Done right, your product recommendations will convert well and help you become an affiliate standout! There are no easy shortcuts when writing reviews...
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Why My Content Strategy Needed to Change, and Yours May Too

Why My Content Strategy Needed to Change, and Yours May Too | The Content Marketing Hat | Scoop.it
Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO. Wishpond isn't like many businesses.
Mike Allton's insight:

What Happens When Your Traffic Levels Off?

When you find a marketing technique and strategy that works for your business, it can be a real boon. Traffic, leads and sales increase, and you and your staff get to relax as you get comfortable with the working methodology.

Perhaps too comfortable.

That was the issue confronting +James Scherer and +Wishpond when they noticed that their traffic had plateaued. James offers some startling insights into what happened, and an even more interesting look into what they're going to do about it.

#ContentMarketing   #SocialMedia   #Blogging  

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Connect With Your Most Profitable, Fun Opportunities Online - The SiteSell Blog

Connect With Your Most Profitable, Fun Opportunities Online - The SiteSell Blog | The Content Marketing Hat | Scoop.it
By Rebecca Matter, President, American Writers & Artists Inc. (AWAI) Your creativity, imagination, and intelligence are more than enough to help you make a great living online … especially when you make a point of looking at all of your options! After all, it’s no secret that some online opportunities pay better than others. Or, that some money-making projects are much more fun than others....
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The Role of Social in Today's Online Business Building - The SiteSell Blog

The Role of Social in Today's Online Business Building - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Many business owners today struggle with social media. It requires time to learn, time to execute, and time to realize real benefits. And time, as we know, is at a premium. It helps though to understand not just what social can do for you, but the role that it can and should play in growing your online business. If my high school math teacher could...
Mike Allton's insight:

Social Media is a High Wire Act

Have you ever been to the circus? Assuming you can get past the clowns, one of the most thrilling acts has to be the high wire act.

In my first guest post for +SiteSell - Creators of SBI! and bizXpress, I share a story of my first visit to Ringling Bros. and Barnum & Bailey Circus as a child, and what I thought of those amazing acrobats. And how, balancing high above the ground on a small, moving wire, their act is not unlike what small business owners face every day when it comes to social media.

How do you strike a balance between promoting yourself and being social? Between activities that result in sales, and activities that result in relationships.

Dive in, and let me know what you think!

#SocialMedia   #Business  #CircusAct 

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3 Tips to Add Power to Every Word You Write Online - The SiteSell Blog

3 Tips to Add Power to Every Word You Write Online - The SiteSell Blog | The Content Marketing Hat | Scoop.it
By Rebecca Matter, American Writers & Artists Inc. Well-written online content adds “oomph” to all your monetization efforts. It helps capture random eyeballs and convert them into repeat visitors who know, like, and trust your site. Yet many site owners tell me writing this kind of powerful web copy is a challenge. It doesn’t have to be that way for you. Today, I’ll show you...
Mike Allton's insight:

In today's Content Marketing world, the power of the words you choose to use is incredible. Yet choosing the right words can be quite a challenge. Rebecca Matter offers three great tips.

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Keyword Numbers & Niche Selection - The SiteSell Blog

Keyword Numbers & Niche Selection - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Always look at keyword numbers in respect to the “big picture.” They are part of the whole that will lead to a successful online business. There are no black and white pictures of what the keyword numbers should look like because every site and site owner is so different. Some want a very tight niche specific to a local area or specific product and they...
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Getting Started with Google AdSense - The SiteSell Blog

Getting Started with Google AdSense - The SiteSell Blog | The Content Marketing Hat | Scoop.it
The AdSense system is a simple way to add an income stream to your business's bottom line. Determine if AdSense is right for your site, and learn about crucial do's and don'ts.
Mike Allton's insight:

Google AdSense is certainly a great way to monetize your blog. Here's how to get started.

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Facebook Advertising Campaigns

Facebook Advertising Campaigns | The Content Marketing Hat | Scoop.it
Facebook offers businesses one of the most targeted, and most affordable, advertising platforms available. As a result, Facebook Advertising is extremely effective, but only if executed properly. Get the help you need to do it right.
Mike Allton's insight:

Are you trying to reach a local audience for your business? If so, you may not have realized just how effective Facebook can be.

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Top Ten Insider Tips for Google+ Success - The SiteSell Blog

Top Ten Insider Tips for Google+ Success - The SiteSell Blog | The Content Marketing Hat | Scoop.it
Success on Google+ will not happen overnight. But if you follow these strategies, you can grow your business and make incredibly valuable connections.
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Social Media Active Users by Network [INFOGRAPH]

Social Media Active Users by Network [INFOGRAPH] | The Content Marketing Hat | Scoop.it
One of the most common questions from both businesses and social media marketers is "how many?" How many users. How many people. How many opportunities - for each of the social networks. Here are updated Active User Counts.
Mike Allton's insight:

Updated with new numbers from Facebook and Twitter.

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11 Lessons To Boost Your Email Marketing - The SiteSell Blog

11 Lessons To Boost Your Email Marketing - The SiteSell Blog | The Content Marketing Hat | Scoop.it
"The money’s in the (email) list" is a popular saying among email marketers, and for good reason. Jump start your email marketing success with 11 lessons.
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3 Easy Steps to Building Social Media Relationships

3 Easy Steps to Building Social Media Relationships | The Content Marketing Hat | Scoop.it
Building personal social relationships is an efficient way of becoming the go-to person in your niche and getting natural links to your website. And it’s fun too!
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Buffer Adds Brilliant Scheduling Piece for Bloggers

Buffer Adds Brilliant Scheduling Piece for Bloggers | The Content Marketing Hat | Scoop.it
Buffer has added a new scheduling option that allows you to select additional times to reshare posts, bringing greater visibility to your new content.
Mike Allton's insight:

Buffer Adds Brilliant Scheduling Piece for Bloggers

When it comes to resharing new content, quite frankly, I often forget. I'm very deliberate once I publish a new post about following my checklist and promoting it everywhere, but it's those follow-up tweets and shares that just don't get done.

Until now.

+Buffer has added an incredible option to their Chrome Extension that allows you to select additional times and networks for reshares of your post, and each new share can be completely customized. 

The complete rundown and screenshots are below. Many thanks to +Thomas E. Hanna | BlogPhoto.tv for the heads-up!

Check it out, and then be sure to work Buffer and their Chrome Extension into your blog promotion routine.

#ContentMarketing #Blogging #SocialMedia 

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Getting the Most Out of Twitter... Niche-Twittering

Getting the Most Out of Twitter... Niche-Twittering | The Content Marketing Hat | Scoop.it
Niche-Twittering is a winning approach. You can drive traffic to your site, get good inbound links going, and find potential monetization opportunities.
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Real Men Of Pinterest - Mr. Female Underwear Pinner

Real Men Of Pinterest - Mr. Female Underwear Pinner | The Content Marketing Hat | Scoop.it
The audio file above is a parody of the most awarded advertising campaign in history.  If you haven't given it a listen, give it one now.  It will help explain where I'm going here. I poke fun in t...
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Pros, Cons and Tips for Using Affiliate Networks - The SiteSell Blog

Pros, Cons and Tips for Using Affiliate Networks - The SiteSell Blog | The Content Marketing Hat | Scoop.it
There are many networks who bring together dozens, even hundreds of companies that offer affiliate programs that you can use. Monetizing your website by promoting products and services and earning a referral commission can be quite lucrative. However, be careful to balance the amount (and type) of promotional content otherwise you my risk your site being viewed negatively by the search engines (i.e. “thin affiliate...
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How Much Will I Earn From AdSense? - The SiteSell Blog

How Much Will I Earn From AdSense? - The SiteSell Blog | The Content Marketing Hat | Scoop.it
  Before you get too excited, this is an impossible question to answer. It’s like asking how long should a piece of string be. There are too many variables to give a useful reply. Nevertheless, the information in this article should at least give you a better understanding of how AdSense earnings are calculated — and how you can use this knowledge to increase your...
Mike Allton's insight:

One of the easiest monetization methods to apply to your blog and online business is Google AdSense -- but that begs the question, how much will you actually make?

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SBI! News Ticker: 10 Brand New Site Designs Released - The SiteSell Blog

SBI! News Ticker: 10 Brand New Site Designs Released - The SiteSell Blog | The Content Marketing Hat | Scoop.it
  Every SBI! subscription comes with access to hundreds of free design templates for your website. You can use them as is or customize them to your hearts’ desire. Every couple of months we add new designs in ten categories.   All templates are mobile ready, so that your visitors can easily browse your site on their mobile devices. Many templates also come with a...
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