The Content Marketing Hat
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Rescooped by Mike Allton from Public Relations & Social Media Insight
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How to Integrate Your Content Strategy & Social Media Campaigns | Marketing Technology Blog

How to Integrate Your Content Strategy & Social Media Campaigns | Marketing Technology Blog | The Content Marketing Hat | Scoop.it

It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. ... Engaging in a good content strategy for websites is hard enough; After all, it takes many resources to create content editorial for a simple blog. Why would anyone want to spend time (and probably money) for content to go onto social media? Aren’t we just going to share links and pictures? A large part of your social media campaign should indeed consist of sharing interesting and relevant content, posting statuses or tweets that help users, engaging readers/followers, etc. Content for this is predominantly “sourced,” but how and when you present it also matters. There’s a fair amount of strategy involved; and apart from mere strategy, there’s “content strategy” even for social media.


Via Jeff Domansky
Mike Allton's insight:

"A large part of your social media campaign should indeed consist of sharing interesting and relevant content, posting statuses or tweets that help users, engaging readers/followers, etc." This article does a great job of providing some recommendations along those lines.

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Jeff Domansky's curator insight, March 31, 2013 8:16 PM

Three elements matter the most for how well your social media campaigns perform: - Relevancy - Timing - Content Quality...

Phil Kleingeld's comment, April 1, 2013 8:42 AM
Velen maken nog de fout alleen #reclame uit te zenden. Inhoud, gericht op de interesses van klanten is belangrijker!
Phil Kleingeld's curator insight, April 1, 2013 8:54 AM

Richt de 'content' van alle sociale media op de #KGB; Kopers, Gebruikers en Beïnvloeders. Zend niet altijd reclameboodschappen uit, maak verbreed en verdiep de kennis voor de genoemde doelgroepen. Zo werkt u aan een meetbare #ROI; Return on Influence.

Rescooped by Mike Allton from Public Relations & Social Media Insight
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7 Ways to Dominate Your Media Competitor Through Content Marketing

7 Ways to Dominate Your Media Competitor Through Content Marketing | The Content Marketing Hat | Scoop.it

You can be the leading "media company" in your industry. Make the choice, and bolster your content marketing efforts with these 7 moves that will give you the advantage over your media competitors....

 

I’ve been a publisher for 13 years now. Today, I spend my time teaching brands how to become publishers. I love publishing and have a number of close friends who now run mini-publishing empires in industries that range from mechanical systems to design engineering to convenience stores. In this post, I’m going to share with you secrets that my publishing friends just don’t want you, the non-media company, to hear. Don’t get me wrong… you’d learn about these publishing tips at some point… but even using a few of the points below may send a shudder down the spine of the leading trade media company in your industry. I believe each one of these tips are game changers for your content marketing program....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 16, 2013 1:56 PM

Reprising Joe Pulizzi's thoughtful post...

Rescooped by Mike Allton from Public Relations & Social Media Insight
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How to Plan Your Vine Videos for Content Marketing Success

How to Plan Your Vine Videos for Content Marketing Success | The Content Marketing Hat | Scoop.it

By now most of us content marketers have heard of, and probably already started using, Vine, the new app from Twitter that allows users to easily produce and share six-second videos.

 

When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine? I say the answer is the same for producing six-second videos as it is for producing sixty-second videos – you need a plan. Or, since Twitter is a micro-blogging platform, let’s say Vine is a micro-storytelling app and you actually just need a micro-plan.

 

Download a free copy of a printable Vine micro-planning tool, check out the whiteboard video below, or read the transcription to start planning right away....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 12, 2013 3:35 PM

Learn how to create a plan for your Vine videos so you can make the most out of this new real-time storytelling and marketing platform.

 

One other thought: go really easy on the "marketing" and the size the visuals and storytelling. You may be surprised by the great results at response.

Rescooped by Mike Allton from Public Relations & Social Media Insight
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The 30 Best Content Curation Resources for Marketers and Business Pros | B2B Marketing Insider

The 30 Best Content Curation Resources for Marketers and Business Pros | B2B Marketing Insider | The Content Marketing Hat | Scoop.it

Are you looking for the best content curation resources on the web. Look no further as I provide 30 of the best content curation resources I use every day. Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us.

 

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. I invite you to visit these content curation resources, subscribe to their RSS feeds or follow them on twitter. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to…


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Jeff Domansky's curator insight, March 18, 2013 1:52 PM

Really practical content suggestions...

Rescooped by Mike Allton from Public Relations & Social Media Insight
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Content Marketing Tips You Can Bank On from Intel, Kraft, SAP & Content Marketing Institute

Content Marketing Tips You Can Bank On from Intel, Kraft, SAP & Content Marketing Institute | The Content Marketing Hat | Scoop.it

In a recent study by Content Marketing Institute, it was reported that 54% of B2B marketers will increase their spend on content marketing over the next 12 months. Pouring more money into content doesn’t automatically result in success.

 

As with wise investing for financial success, marketers need to back up their content investments with a plan, resources, goals, measurement and many other answers to questions their competition aren’t bothering with. This doesn’t mean you need some grand, perfect strategy to see a return on content development spend. But it does mean having a clear vision and approach. To help guide you in this content marketing journey, here’s advice from some of the top content marketers in the industry including pros from Intel, SAP, Kraft, and the Content Marketing Institute....


Via Jeff Domansky
Mike Allton's insight:

My favorit tip was Joe P's, that a business needs to know *why* they're doing content marketing. But I would also add that it's critical that your content include a Call To Action. Make sure that you're always giving the reader a clear next step to take.

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Jeff Domansky's curator insight, March 15, 2013 1:28 PM

Lee Odden shares great advice from experts for PR, marketing and content pros.