B2B Content Marketing
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Leadership and Technology: Mobility and Bring-Your-Own-Device Insights for Midmarket Enterprises: CIO White Paper

Leadership and Technology: Mobility and Bring-Your-Own-Device Insights for Midmarket Enterprises: CIO White Paper | B2B Content Marketing | Scoop.it
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Planning Your B2B Marketing Approach to Social Media: 3 Key Angles

Planning Your B2B Marketing Approach to Social Media: 3 Key Angles | B2B Content Marketing | Scoop.it
The popularity of social media marketing is spreading like wildfire across the world of B2B commerce. Because these are social platforms, marketing on them requires planning and finesse. Simply bei...
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Content Marketing in 5 Steps

Content Marketing in 5 Steps | B2B Content Marketing | Scoop.it
Once you have a captive audience, promote your product. It seems simple, yet so few are able to create and market great content online. Here's how to come up with a plan that catches the attention of consumers and drives them to your website.

Via Peg Corwin
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Peg Corwin's curator insight, January 12, 2014 5:51 PM

The 5 steps of CONTENT MARKETING are plan, develop, optimize, distribute and measure.  Learn about step one, planning, through the example of the retailer British Outfitter.


If you like this scoop, please consider a thumbs up or share.



Dan Brody's curator insight, January 14, 2014 9:17 AM

Classic circle of marketing and part of the @yieldtech business flow

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Other Than LinkedIn, Why Are B2B Marketers Still Unsure About Social Media? - Forbes

Other Than LinkedIn, Why Are B2B Marketers Still Unsure About Social Media? - Forbes | B2B Content Marketing | Scoop.it
Other Than LinkedIn, Why Are B2B Marketers Still Unsure About Social Media?
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Selling Complex B2B Solutions? Your Best Bet is to Simplify ...

Selling Complex B2B Solutions? Your Best Bet is to Simplify ... | B2B Content Marketing | Scoop.it
Next time you check the prospects in your pipeline, or do some pre-call research, think about how smart they are. It's a safe bet most are college educated, many with MBAs. They didn't get where they are by making a string of ...
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5 Key SEO Questions for B2B Companies

5 Key SEO Questions for B2B Companies | B2B Content Marketing | Scoop.it
Much has been said about the volume and quality of backlinks to your B2B or corporate website, determining your SEO success. That will be covered in a part II of this SEO articl...
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How To Steal Your Competitor's Social Media Followers

How To Steal Your Competitor's Social Media Followers | B2B Content Marketing | Scoop.it

Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can be very difficult, one way to speed up the process is to tap into a fan base that is already established – that of your competitors. Yes, you can steal your competition’s followers right out from under their noses.


Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media. This guide will show you how to gain followers by leveraging your competition’s social networks. So if you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider..


Via Jeff Domansky
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Jeff Domansky's curator insight, January 15, 2014 2:35 AM

Here's a useful set of guerrilla marketing tactics you can put to work easily for quick results.

dan's curator insight, January 16, 2014 8:45 AM

Steal em!

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The Role of Social Media in B2B Content Marketing Success

The Role of Social Media in B2B Content Marketing Success | B2B Content Marketing | Scoop.it
B2B,Social Media (RT @sheriffmako: The Role of Social Media in B2B Content Marketing Success

http://t.co/VlI5I6dai8 http://t.co/0rTpIrPARz)...
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4 Ways LinkedIn is All-In for B2B Content Marketing - Social Media B2B | #TheMarketingAutomationAlert

4 Ways LinkedIn is All-In for B2B Content Marketing - Social Media B2B | #TheMarketingAutomationAlert | B2B Content Marketing | Scoop.it

Key excerpt...


Here are the four ways that LinkedIn is all in for B2B Content Marketing:

 

1. LinkedIn Today

LinkedIn Today promotes content from the web that is shared using the LinkedIn Share button. The most popular content is surfaced to LinkedIn members, and shown to their based on their industry, interests and self-selected categories.

 

2. Influencers

LinkedIn selected 150 influencers to launch this program by offering the opportunity to post long form content about any topics, or blog, on LinkedIn. The only guidelines LinkedIn provided were that members are interested in content that informs, educates and inspires. These posts generated rich, deep comments from real thought leaders. The program has expanded to 400 people since its launch last year.

 

3. Slideshare

The acquisition of the world’s largest collection of business presentations really brought the idea of visual content to LinkedIn. There was always a strong connection between two platforms, as they both focused on the business side of things, but by using the Slideshare technology, LinkedIn has created more opportunities to post richer, visual content on profiles and company pages.

 

4. Sponsored Updates

LinkedIn took their time developing an in-stream, native ad product because of their customer first focus. These updates appear across mobile, tablet and desktop versions of the site. One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. They got 400% more leads from their sponsored updates than any other source.



Via marketingIO
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marketingIO's curator insight, September 16, 2013 10:23 AM

I don't know what the self serving pabulum from Influencers can do for you (nothing), nor LinkedIn today, but there's value in SlideShare and Sponsored Updates. So replace the first two with this:

1) Link you blog updates to LinkedIn (a no brainer)

2) Use content curation to deliver timely information


  • See the article at from socialmediab2b.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Social Media Leads B2B Content Marketing Strategies | Business 2 Community

Social Media Leads B2B Content Marketing Strategies | Business 2 Community | B2B Content Marketing | Scoop.it

The majority of B2B businesses use social media as a content distribution and marketing tool, according to the Content Marketing Institute’s 2013 Benchmark report on B2B content marketing. Here are the top findings related to social media in CMI’s latest benchmarking report.


Social Media Leads All Content Marketing Tactics


There is no magic bullet content marketing tactic! As the survey shows, there are a variety of content marketing tactics that organizations use to reach target audiences. According to the survey, the most effective B2B content marketers use an average of 14 tactics, with the least effective B2B content marketers deploying only 3 tactics.

Social media leads the pack with the vast majority (87%) of respondents claiming this tactic as a part of the strategic arsenal. Website content registered as a close second (83%) to social media within the range of content marketing tactics. Considering the synergy between social media and website content, it is no surprise that these were the top two tactics claimed by content marketers.


Read more at http://www.business2community.com/content-marketing/social-media-leads-b2b-content-marketing-strategies-0455695#T1o14m6Exl7qUjHH.99


Via Russ Merz, Ph.D.
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9 Content Marketing Thought Leaders Share What's NOT on Their LinkedIn Profile

9 content marketing thought leaders share what's NOT on their LinkedIn profile. Check out the fun responses from CMI founder Joe Pulizzi, B2B Social Media Au...
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91% of B2B marketers now use social media as a content marketing tool. | Social Media Today

91% of B2B marketers now use social media as a content marketing tool. | Social Media Today | B2B Content Marketing | Scoop.it
A recent study confirms that content marketing remains a top priority for B2B marketers, with the vast majority leveraging the practice as part of their marketing strategy.

Via Ivo Nový, Brian Yanish - MarketingHits.com
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How To Create Better B2B Content Marketing (5 Tips)

http://www.mightymediagroup.com.au just released this awesome video containing five tips for Better B2B Content Marketing. For those of you who like to read,...
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The Science of B2B Online Marketing [INFOGRAPHIC] - Circle S Studio | #TheMarketingTechAlert

The Science of B2B Online Marketing [INFOGRAPHIC] - Circle S Studio | #TheMarketingTechAlert | B2B Content Marketing | Scoop.it
B2B online marketing programs have a lot of moving parts, so we’ve designed this infographic to help you visualize the components and the overall process.

 

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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deb talbot's curator insight, January 10, 2014 6:56 PM

Really useful info at a glance!

Monika D'Agostino's curator insight, January 11, 2014 9:57 AM

Infographics are a great way to digest information for people who learn through visual stimulation. www.getsalescertified.com

Denise Gabbard's curator insight, January 11, 2014 9:05 PM

Interesting stats--- and proves once again how important it is to quickly respond... (See #5)

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The ABCs of Content Marketing: A Glossary of Terms

The ABCs of Content Marketing: A Glossary of Terms | B2B Content Marketing | Scoop.it
Read this glossary of terms to make sure you're fluent in all the content marketing speak you should know.
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The State of B2B Content Marketing in 2014 - The Content Standard

The State of B2B Content Marketing in 2014 - The Content Standard | B2B Content Marketing | Scoop.it
The State of B2B Content Marketing in 2014
The Content Standard
Varied content distribution methods are important. The average B2B marketer uses thirteen different platforms, with social media being the most popular.
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The Coming Era Of The Self-Qualified B2B Buyer | CustomerThink

The Coming Era Of The Self-Qualified B2B Buyer | CustomerThink | B2B Content Marketing | Scoop.it
B2B buyers are about to enter new territory. Giving B2B CMO's and CSO's new challenges as they strive to keep pace with evolving buying behaviors. The “always on” nature of consumerism has bled over to B2B.
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3 Steps to Establish Thought Leadership with Your B2B Blog - Customer Think

3 Steps to Establish Thought Leadership with Your B2B Blog - Customer Think | B2B Content Marketing | Scoop.it
3 Steps to Establish Thought Leadership with Your B2B Blog
Customer Think
It's great to be back after the break. There is something about an end of the year holiday that makes it unique and extra special.
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Why User-generated Content Marketing is the New SEO in Hummingbird Era - The Filemobile Blog

Why User-generated Content Marketing is the New SEO in Hummingbird Era - The Filemobile Blog | B2B Content Marketing | Scoop.it
Blogging is dying, SEO is seemingly dead and technology is ruining us. Everyday we find a new reason to complain about life.
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7 Examples of Innovative B2B Content Marketing - Social Media B2B | #TheMarketingAutomationAlert

7 Examples of Innovative B2B Content Marketing - Social Media B2B | #TheMarketingAutomationAlert | B2B Content Marketing | Scoop.it

Key excerpt...

4. UberFlip Video Infographic

UberFlip helps companies present and distribute their content in dynamic ways, so when they wanted to tell the visual story of the growth of online video, they created a video infographic. This drove tremendous awareness and traffic with 800% increase in blog traffic.



Via marketingIO
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marketingIO's curator insight, September 18, 2013 10:10 PM

Some excellent examples, but none better than the above. Motion, infographic, audio. Entertain!


  • See the article at from socialmediab2b.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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8 Steps To Effective Content for Social Media - B2B Marketing Insider

Summary...


8 Steps To Effective Content For Social Media

  1. Listen first
  2. Stop creating crap
  3. Engage your audience
  4. Find your voice
  5. Be helpful
  6. Find your Rhythm: (the 4-1-1 rule of social sharing)
  7. Reject excuses for not using any social channels
  8. Be entertaining, if you can



Via marketingIO
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Andrew Federici's curator insight, June 14, 2013 2:50 PM

Not a bad top 10 list--no holding back.

Stéphane Lemaire Initiatives's curator insight, June 14, 2013 5:13 PM

8 étapes pour être efficcaces dans les réseaux sociaux :
1. Commencer par écouter
2. Créer du contenu de valeur
3. Engagez votre audience
4. Trouvez votre ton
5. Apportez du contenu qui aide votre audience
6. Trouvez votre rythme (La règle des 4-1-1*)
7. Rejetez les excuses pour ne pas utiliser les réseaux sociaux
8. Soyez distrayant (si vous pouvez)

 

* 4 tweets de nouveaux contenus - 1 Re-tweet  - 1 promotion

Stéphane Lemaire Initiatives's curator insight, June 14, 2013 5:16 PM

8 étapes pour être efficcaces dans les réseaux sociaux :
1. Commencer par écouter
2. Créer du contenu de valeur
3. Engagez votre audience
4. Trouvez votre ton
5. Apportez du contenu qui aide votre audience
6. Trouvez votre rythme (La règle des 4-1-1*)
7. Rejetez les excuses pour ne pas utiliser les réseaux sociaux
8. Soyez distrayant (si vous pouvez)

 

* 4 tweets de nouveaux contenus - 1 Re-tweet  - 1 promotion

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4 Things to Remember When Creating B2B Social Media Marketing Content

4 Things to Remember When Creating B2B Social Media Marketing Content | B2B Content Marketing | Scoop.it

Even though social media marketing is categorized as a form of marketing that promotes the content you publish, it should not look like traditional marketing messages, even if you’re a B2B (business to business).


Too many brands make the mistake of focusing their social media marketing content on selling their products or services because they don’t think they can be creative or make personal connections. However, even an inherently “boring” business can create compelling social media content that doesn’t focus on pushing out sales messages.


Instead, make sure your social media efforts are about fostering a community of passionate customers through genuine conversations. Here are four things to remember when creating your social media marketing content:


Via Brian Yanish - MarketingHits.com
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The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics | Social Media Today

The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics | Social Media Today | B2B Content Marketing | Scoop.it

With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers....


Via Jeff Domansky
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How To Generate B2B Leads With Content Marketing - Marketing Land

How To Generate B2B Leads With Content Marketing - Marketing Land | B2B Content Marketing | Scoop.it
Marketing Land
How To Generate B2B Leads With Content Marketing
Marketing Land
As a result, generating quality leads is a key function of B2B marketing teams across industries.
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