Once you have a captive audience, promote your product. It seems simple, yet so few are able to create and market great content online. Here's how to come up with a plan that catches the attention of consumers and drives them to your website.
Next time you check the prospects in your pipeline, or do some pre-call research, think about how smart they are. It's a safe bet most are college educated, many with MBAs. They didn't get where they are by making a string of ...
Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can be very difficult, one way to speed up the process is to tap into a fan base that is already established – that of your competitors. Yes, you can steal your competition’s followers right out from under their noses.
Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media. This guide will show you how to gain followers by leveraging your competition’s social networks. So if you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider..
Here are the four ways that LinkedIn is all in for B2B Content Marketing:
1. LinkedIn Today
LinkedIn Today promotes content from the web that is shared using the LinkedIn Share button. The most popular content is surfaced to LinkedIn members, and shown to their based on their industry, interests and self-selected categories.
LinkedIn selected 150 influencers to launch this program by offering the opportunity to post long form content about any topics, or blog, on LinkedIn. The only guidelines LinkedIn provided were that members are interested in content that informs, educates and inspires. These posts generated rich, deep comments from real thought leaders. The program has expanded to 400 people since its launch last year.
The acquisition of the world’s largest collection of business presentations really brought the idea of visual content to LinkedIn. There was always a strong connection between two platforms, as they both focused on the business side of things, but by using the Slideshare technology, LinkedIn has created more opportunities to post richer, visual content on profiles and company pages.
4. Sponsored Updates
LinkedIn took their time developing an in-stream, native ad product because of their customer first focus. These updates appear across mobile, tablet and desktop versions of the site. One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. They got 400% more leads from their sponsored updates than any other source.
The majority of B2B businesses use social media as a content distribution and marketing tool, according to the Content Marketing Institute’s 2013 Benchmark report on B2B content marketing. Here are the top findings related to social media in CMI’s latest benchmarking report.
Social Media Leads All Content Marketing Tactics
There is no magic bullet content marketing tactic! As the survey shows, there are a variety of content marketing tactics that organizations use to reach target audiences. According to the survey, the most effective B2B content marketers use an average of 14 tactics, with the least effective B2B content marketers deploying only 3 tactics.
Social media leads the pack with the vast majority (87%) of respondents claiming this tactic as a part of the strategic arsenal. Website content registered as a close second (83%) to social media within the range of content marketing tactics. Considering the synergy between social media and website content, it is no surprise that these were the top two tactics claimed by content marketers.
The State of B2B Content Marketing in 2014 The Content Standard Varied content distribution methods are important. The average B2B marketer uses thirteen different platforms, with social media being the most popular.
B2B buyers are about to enter new territory. Giving B2B CMO's and CSO's new challenges as they strive to keep pace with evolving buying behaviors. The “always on” nature of consumerism has bled over to B2B.
3 Steps to Establish Thought Leadership with Your B2B Blog Customer Think It's great to be back after the break. There is something about an end of the year holiday that makes it unique and extra special.
UberFlip helps companies present and distribute their content in dynamic ways, so when they wanted to tell the visual story of the growth of online video, they created a video infographic. This drove tremendous awareness and traffic with 800% increase in blog traffic.
Even though social media marketing is categorized as a form of marketing that promotes the content you publish, it should not look like traditional marketing messages, even if you’re a B2B (business to business).
Too many brands make the mistake of focusing their social media marketing content on selling their products or services because they don’t think they can be creative or make personal connections. However, even an inherently “boring” business can create compelling social media content that doesn’t focus on pushing out sales messages.
Instead, make sure your social media efforts are about fostering a community of passionate customers through genuine conversations. Here are four things to remember when creating your social media marketing content:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.