B2B Content Marke...
Follow
Find
177 views | +0 today
B2B Content Marketing
Content marketing ideas portal
Curated by Louisa Spiteri
Your new post is loading...
Your new post is loading...
Scooped by Louisa Spiteri
Scoop.it!

Cost to replace a Gen-Y employee: up to $25,000 | SmartPlanet

Cost to replace a Gen-Y employee: up to $25,000 | SmartPlanet | B2B Content Marketing | Scoop.it
The average under-30 worker changes jobs every two years, compared to the five-year job-hopping rate of Gen X-ers, and seven-year-itch of Baby Boomers
Louisa Spiteri's insight:

Ouch - that revolving door has got to hurt the bottom line. Article includes a couple of thoughts on what can be done to keep to attract, rather than repel, needed talent

more...
No comment yet.
Scooped by Louisa Spiteri
Scoop.it!

Crap. The Content Marketing Deluge.

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.
Louisa Spiteri's insight:

I enjoy the Velocity Partners slides - this one has some great ideas though you have to slog through 50 slides. Ultimately you need to build highly useful and valuable content for your audience. Though easier said then done when you have to ignore businesss leaders egos and produce content for the audience, not for them.

more...
No comment yet.
Scooped by Louisa Spiteri
Scoop.it!

Transform Your Team into Epic Content Creators: 6 Steps

Transform Your Team into Epic Content Creators: 6 Steps | B2B Content Marketing | Scoop.it
If you're serious about instituting a successful company-wide blogging initiative, use this guide to get started. Your internal workforce may be a goldmine of epic content just waiting to be harnes...
more...
No comment yet.
Scooped by Louisa Spiteri
Scoop.it!

The Ultimate List of 2012 Email Marketing Stats

The Ultimate List of 2012 Email Marketing Stats | B2B Content Marketing | Scoop.it
50 email stats that highlight the state of email marketing in 2012.
Louisa Spiteri's insight:

I found this info really useful for compiling split testing ideas to improve email marketing campaigns

 

more...
No comment yet.
Scooped by Louisa Spiteri
Scoop.it!

The future of email marketing and three ways it must evolve

The future of email marketing and three ways it must evolve | B2B Content Marketing | Scoop.it
Email has been around for a while now, and it’s done us all proud. The ubiquitous method of communication is so pervasive as a communication method that not having one is even more unusual than not having a telly (brave souls).
Louisa Spiteri's insight:

Some interesting ideas - especially geographically aware email on the horizon

more...
No comment yet.
Scooped by Louisa Spiteri
Scoop.it!

The future of mobile in 2013

The future of mobile in 2013 | B2B Content Marketing | Scoop.it
As 2012 is officially over and we've now welcomed in another year, we reached out to a few industry professionals to see what their thoughts are for the year ahead.
Louisa Spiteri's insight:

The future of mobile and what companies need to have in their strategic approaches for 2013

more...
No comment yet.
Scooped by Louisa Spiteri
Scoop.it!

How to Reach the C-Suite With Content | Chief Content Officer

How to Reach the C-Suite With Content | Chief Content Officer | B2B Content Marketing | Scoop.it
Creating content that connects with the C-suite...

 

Content marketers spend lots of time and money creating just the right content to engage their customers and prospects, but much of it goes unheeded by the most coveted of audiences — the C-suite. Executives are a challenging audience, but because of their clout and buying power, it is well worth cracking the code on executive content. This is particularly true for B2B marketers, where executive relationships are so core to big ticket, ongoing spending.

more...
No comment yet.
Scooped by Louisa Spiteri
Scoop.it!

Are You Teaching Your Customers? Pssst ... Your Competitors Are

Are You Teaching Your Customers? Pssst ... Your Competitors Are | B2B Content Marketing | Scoop.it
Remember the good ol’ days when you would walk into a store and ask the store clerk for a recommendation? The clerk would give you their honest feedback and you would make a purchase based on what they said because you considered them an expert.
more...
No comment yet.
Scooped by Louisa Spiteri
Scoop.it!

10 Must-Have Templates for Content Marketers | Content Marketing Institute

10 Must-Have Templates for Content Marketers | Content Marketing Institute | B2B Content Marketing | Scoop.it
Here are 10 templates to help you with everything from content marketing planning, creation and distribution.
more...
No comment yet.
Scooped by Louisa Spiteri
Scoop.it!

Creating Valuable Content: An Essential Checklist | Content Marketing Institute

Creating Valuable Content: An Essential Checklist | Content Marketing Institute | B2B Content Marketing | Scoop.it
To help you manage the execution details of your content marketing, use this Creating Valuable Content Checklist.
more...
No comment yet.
Rescooped by Louisa Spiteri from Marketing Strategy and Business
Scoop.it!

10 Content Marketing Must-Do's for Brands

10 Content Marketing Must-Do's for Brands | B2B Content Marketing | Scoop.it

Excerpted from article:

"It’s not enough to simply be creating content—to be publishing blogs and newsletters, and producing webinars and podcasts. Instead, brands have to be consistently creating and sharing really great stuff—not just stuff that’s merely good enough.

In content marketing these days, either you rock or you suck. This new era isn’t about storytelling; it’s about telling a true story well.

 

Such content creators will convey your company’s true story in a compelling way by uncovering the stories about your brand and how your customers are using your products and services; narrating them in a human, accessible way; and sparking conversation about your company, customers, or employees.

In other words, brand journalists bring a reporter’s sensibility to your content. They bring an editorial approach to building a brand.

 

Companies can’t adopt the “everyone is a publisher” mantra without a broader awareness of what it means to use content to build an audience, and they can’t cherry-pick the most “fun” parts of being a publisher and discard time-honored editorial processes. Here are some guidelines:

 

1. Tell the truth...

2. Use data...

3. Cite sources...

4. Seek out the best sources...

5. Check your spelling...

6. Root out opposing viewpoints...

7. Be aware of hidden agendas...

8. Edit...

9. Keep things simple...

10. Think visually...

 

The best content has a human element to it. Why? Because your readers are people, which means they will relate better to your story if you relate it to them on their level. Even if you sell something inherently boring like technology or toasters, focus on how your products or services touch people’s lives...."

 

Read full original article here:

http://www.convinceandconvert.com/social-media-strategy/10-content-marketing-must-dos-for-brands/


Via Giuseppe Mauriello
more...
No comment yet.
Scooped by Louisa Spiteri
Scoop.it!

DIY: 5 Free Tools for Creating Killer Infographics | Business 2 Community

DIY: 5 Free Tools for Creating Killer Infographics | Business 2 Community | B2B Content Marketing | Scoop.it
To paraphrase from The Social Network a bit here, a million (words) isn't cool, you know what's cool? An infographic.

 

Listed below are 5 free (!) apps that allow you to start easily infographic-ing

more...
No comment yet.
Scooped by Louisa Spiteri
Scoop.it!

Unforgettable: 10 Purple Cow Websites to Spark Your Imagination and Your Creativity

Unforgettable: 10 Purple Cow Websites to Spark Your Imagination and Your Creativity | B2B Content Marketing | Scoop.it

10 websites that have left a lasting impression on their visitors. Now, they are not all business websites – but they are inspirational.

more...
No comment yet.
Rescooped by Louisa Spiteri from Digital Marketing & Communications
Scoop.it!

Why Google+ Communities Will Thrive - And Ten Reasons You Should Join

Why Google+ Communities Will Thrive - And Ten Reasons You Should Join | B2B Content Marketing | Scoop.it
This article lists the key features that make Google+ communities different and highlights ten communities that marketers should join.

Via Alex Butler
more...
Scott Armstrong's comment, August 8, 2013 7:07 AM
likely to become a key way to engage potential customers in the future
Scott Armstrong's curator insight, August 8, 2013 7:08 AM

likely to become a key way to engage potential customers in the future.


And because playing the SEO game using Google's rules makes sense.

Scooped by Louisa Spiteri
Scoop.it!

Build a Brand Content Empire: What You Can Learn From LEGO

Build a Brand Content Empire: What You Can Learn From LEGO | B2B Content Marketing | Scoop.it
LEGO is such a giant when it comes to brand content, that at times it more closely resembles a media company than a toy company. Here's a rundown of some of the major components of its well-integra...
more...
No comment yet.
Scooped by Louisa Spiteri
Scoop.it!

How to Run A/B Tests That Give Your Business Big Wins

How to Run A/B Tests That Give Your Business Big Wins | B2B Content Marketing | Scoop.it
So you’ve decided to jump into A/B testing. And it sounds like the salvation you’ve been dreaming of. What’s not to like?
more...
No comment yet.
Scooped by Louisa Spiteri
Scoop.it!

8 Key Performance Indicators for Content Marketing Measurement

8 Key Performance Indicators for Content Marketing Measurement | B2B Content Marketing | Scoop.it
Web analytics and KPIs have come a long way since marketers were measuring "hits" on a site. Here are 8 KPIs your content marketing measurement should include.
Louisa Spiteri's insight:

A useful overview of what you should be measuring for your content marketing initiatives

more...
No comment yet.
Rescooped by Louisa Spiteri from MarketingHits
Scoop.it!

Six content marketing trends to watch this year

Six content marketing trends to watch this year | B2B Content Marketing | Scoop.it

Via Brian Yanish - MarketingHits.com
Louisa Spiteri's insight:

Content marketing trends to look out for in 2013

more...
Brian Yanish - MarketingHits.com's curator insight, January 11, 2013 9:14 AM

In one form or another content curation is key. News media companies have done it for years. 2013 will see a content curation top the list.

Scooped by Louisa Spiteri
Scoop.it!

10 Ways to Convert More Customers (with Psychology)

When it comes to converting more customers, the secret to more sales is as simple as understanding just what your buyer wants (and expects) from your business.
more...
No comment yet.
Rescooped by Louisa Spiteri from Digital Marketing & Communications
Scoop.it!

How Coca-Cola uses co-creation to crowdsource new marketing ideas

How Coca-Cola uses co-creation to crowdsource new marketing ideas | B2B Content Marketing | Scoop.it
When Coca-Cola’s ad agencies ran out of ideas for a marketing brief, the company decided to turn to an online community to crowdsource some ideas.

Via Alex Butler
more...
No comment yet.
Rescooped by Louisa Spiteri from MarketingHits
Scoop.it!

How Red Bull Got Everyone To Talk About Their Brand

How Red Bull Got Everyone To Talk About Their Brand | B2B Content Marketing | Scoop.it

It's pretty clear that RedBull knows what they're doing when it comes to content marketing. The Space Jump took place almost a month ago, and people are still talking about how genius it was for the company's marketing and PR.

 

The metrics in this post are proof that, if you find the right event and create the right content on the right channels, you can completely explode.

 

Also, check out the awesome "Event hijack" by Kit Kat.


Via Ally Greer, Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Louisa Spiteri from Social-Business-Marketing
Scoop.it!

How To Train Your Employees To Handle Social Media

How To Train Your Employees To Handle Social Media | B2B Content Marketing | Scoop.it

An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools.

This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.

Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.

 

Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?

 

The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.

 

Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.


 

Source . http://bit.ly/Yhuo7j


Via maxOz
more...
Leaders Online's curator insight, December 11, 2012 7:58 AM

Hoe kun je je mw social media dusdanig laten gebruiken dat je je organisatieresultaten beter kunt bereiken? 

Hier een infographic dat ingaat op de verschillende ervaringsniveaus die jouw mensen kunnen hebben. Handig om rekening mee te houden bij de uitvoering van je social strategie.

2DiFore Marketing Solutions's curator insight, March 15, 2013 5:37 AM

As you round out your work week our team wanted to share this thought with you to make your Social Media strategy that much more powerful! Companies have secret weapons, their employees and we bet they are on many platforms so why not encourage them to share your message with their followers.

BSN's curator insight, October 27, 2013 6:57 AM

How To Train Your Employees To Handle Social Media

 

#training #socialmedia 

Scooped by Louisa Spiteri
Scoop.it!

10 Effective Ways to Get More Email List Subscribers

10 Effective Ways to Get More Email List Subscribers | B2B Content Marketing | Scoop.it
Savvy online marketers will tell you the money’s in the list! but that’s not entirely true. What they should be saying is that the money’s in the quality of the list, rather than the quantity of subscribers.
more...
No comment yet.
Rescooped by Louisa Spiteri from Social-Business-Marketing
Scoop.it!

7 Steps To A Brilliant B2B Marketing Plan

7 Steps To A Brilliant B2B Marketing Plan | B2B Content Marketing | Scoop.it
Don't get left behind, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great r. Marketing topic(s):Digital strategy development.

Often B2B organisations are not getting the most from today’s marketing since they don’t have a planned approach based on an integrated inbound marketing plan.

Smart Insights created an Infographic showing the latest research on how companies are using inbound marketing and digital marketing with advice on key issues to think through at each step which are relevant to all involved in inbound and content marketing.

The results across different studies show that while many companies are delivering brilliant results,  many could do more.

 

By Dave Chaffey. http://bit.ly/LBVse2

Source. http://bit.ly/QVmv5q


Via maxOz
more...
Vitor Martins's curator insight, November 25, 2013 10:59 AM

51% of businesses don´t have a strategy, do you?

Scooped by Louisa Spiteri
Scoop.it!

21 Reasons Why Your Content Marketing Strategy May Be Headed for Trouble | Social Media Today

21 Reasons Why Your Content Marketing Strategy May Be Headed for Trouble | Social Media Today | B2B Content Marketing | Scoop.it
The role and value of content marketing has dramatically changed in just the past year.

 

The problem is, while most businesses and companies realize the importance of content marketing and are attempting to engage in it (recent studies suggest 80-90%) many don't understand it and are making critical mistakes that could undermine their efforts.

more...
No comment yet.