B2B Content Marketers
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Interview: Content Marketing for the Hospitality Industry

Interview: Content Marketing for the Hospitality Industry | B2B Content Marketers | Scoop.it
Last year I keynoted TBEX which is the largest gathering of travel writers in the world. I spoke about the advantages the travel and hospitality industry have when it comes to content marketing. You can watch the entire keynote online.
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Host a Successful Webinar with These 16 Steps

Host a Successful Webinar with These 16 Steps | B2B Content Marketers | Scoop.it
I’ve been doing this marketing and communications thing for a long time (don’t ask how long; I’ll lie to you) and have tried nearly every tactic possible.
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Building inbound marketing assets are not marketing expenses

Building inbound marketing assets are not marketing expenses | B2B Content Marketers | Scoop.it
I get pushback from many entrepreneurs and business owners as well as CMOs in larger businesses about the idea of using inbound marketing because they see the investment in people to create content as a barrier.
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5 Types of Videos You Can Create for Your Customers

5 Types of Videos You Can Create for Your Customers | B2B Content Marketers | Scoop.it
When it comes content marketing for your business, there are a lot of different ways you can go. Blogging is obviously one of the most popular, but there are also eBooks, eNewsletters, podcasts, an...
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Google+ Redesign: This Week in Social Media

Google+ Redesign: This Week in Social Media | B2B Content Marketers | Scoop.it
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week?
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B2B Content Marketing: It's All About Leads and Original Content

B2B Content Marketing: It's All About Leads and Original Content | B2B Content Marketers | Scoop.it
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European SEO Experts Share Their Best Kept Secrets

European SEO Experts Share Their Best Kept Secrets | B2B Content Marketers | Scoop.it
Has Google's recent changes made you questions your SEO strategy? Download our five ebooks from the top SEO minds in Europe.
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Is B2B Content Marketing Different from B2C Content Marketing? Yes!

Is B2B Content Marketing Different from B2C Content Marketing? Yes! | B2B Content Marketers | Scoop.it
When I came across this pie chart (below) from MarketingSherpa, I was at first surprised. But then as I thought about it, there are many similarities.
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How To Sell Without Selling

How To Sell Without Selling | B2B Content Marketers | Scoop.it
If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely "salesy", then give me a few minutes here, (How To Sell Without Selling ...
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Marketing Content Media Guide For Small Busines...

Marketing Content Media Guide For Small Busines... | B2B Content Marketers | Scoop.it
Reaching the largest number of people with promotional campaigns is vital for small businesses. This marketing content guide will help you with strategies.
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Enabling Virtual Teams

Enabling Virtual Teams | B2B Content Marketers | Scoop.it
Enabling geographically dispersed teams to come together in a social online environment is increasingly presented as one of the strongest cases for social business talked about in the context of unlocking value and productivity, as per McKinsey’s...
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Slideshare Is The Biggest Opportunity In B2B Content Marketing ...

Slideshare Is The Biggest Opportunity In B2B Content Marketing ... | B2B Content Marketers | Scoop.it
What is the biggest opportunity in B2B content marketing? I explain why I think the answer is Slideshare and provide some tips and resources to help you.
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5 Ways to Bond with Your Blog’s Audience

5 Ways to Bond with Your Blog’s Audience | B2B Content Marketers | Scoop.it
You're smart. You know you need to be helpful on your blog in order to grow your audience. You share useful tips. You give away free tutorials. But (5 Ways to Bond with Your Blog’s Audience ...
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New Pinterest Features | Social Media Today

New Pinterest Features | Social Media Today | B2B Content Marketers | Scoop.it
Over the last few months, Pinterest has made a number of changes and upgrades – here are five that are worth noting.
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Next-Wave Content Creation Strategies for the End of the Online Ad Era

Next-Wave Content Creation Strategies for the End of the Online Ad Era | B2B Content Marketers | Scoop.it
Prediction: One way or another, it won't be long before online ads go away altogether. Use these content creation strategies now to get your organization ready for the end of the online ad era.
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How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior

How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior | B2B Content Marketers | Scoop.it
As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates.
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Ten Steps for Managing an Online Crisis

Ten Steps for Managing an Online Crisis | B2B Content Marketers | Scoop.it
If it seems like an online crisis seems to happen every day for organizations, it's because it does. Here are ten steps to managing a firestorm of negativity.
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Facebook Ads and Beyond: What Marketers Need to Know

Facebook Ads and Beyond: What Marketers Need to Know | B2B Content Marketers | Scoop.it
Do you use Facebook ads? Are you wondering how paid Facebook marketing can work for your business? To learn about Facebook EdgeRank and paid Facebook marketing, I interview Jon Loomer for this episode of the Social Media Marketing podcast.
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The future of business: Six layers of customer engagement

The future of business: Six layers of customer engagement | B2B Content Marketers | Scoop.it
Business success means mastering the six layers of customer engagement. Are you ready?
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