Last year, I published an article titled Why B2B Branding Still Matters. As the title of the artucke suggests, I argued that branding is still important for most B2B companies. In a book published … (Does B2B Branding Still Matter?
If we're to prevent the B2B content marketing bandwagon turning into a deluge of drivel we're going to have to combine it with context + conversation (Why B2B Marketing in 2014 must be about Content + Context + Conversation
This Fresh Marketing Blog post highlights some social media, website and sales tools that help with B2B lead generation.I love to ‘geek out’ and try the latest and greatest in marketing and social media tools. Here are five free or low-cost tools that can help you bring more traffic to your website and generate more B2B leads...
4 Strategies For More Efficient Content MarketingBusiness 2 CommunityIn fact, SiriusDecisions reports that 60-70% of content produced by B2B marketing teams goes unused, stuck forever in digital purgatory, where no one will ever access it.
I have some depressing news for you. Your prospects, customers, and leads do not wake up every morning in breathless anticipation of your blog posts or ebooks. Nope, that kind of anticipation is reserved for Jay-Z albums and J.K.
Business 2 Community 4 Ways Content Marketing Helps B2B Businesses? Business 2 Community Companies that are business-to-business (B2B) by nature will have to market their brands using a different game strategy than the B2C (business-to-consumers).
Click to See Full-Size Infographic In our recent post 3 Foundational Marketing Shifts, Business.com CEO Tony Uphoff paints a vivid picture of the technoligical disruption that has forever changed B2B marketing tactics.
Lead Scoring Rules for B2B Companies CMSWire Lead Scoring Rules for B2B Companies B2B companies are turning to the potential of lead scoring — the automated process of qualifying and segmenting leads on your website — to identify valuable customer...
BtoB study: Automation adoption accelerates, but obstacles remain BtoB Magazine Marketing automation is making inroads at many b2b companies, with 46% currently using marketing technologies in some form and another 20% evaluating platforms to...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.