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B2B content for lead generation
How whitepapers, organized data and insights can reach to potential clients.
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Why LinkedIn Will Suck Up All Your Marketing Dollars—and Why You’ll Like It – Kapost Content Marketeer

Why LinkedIn Will Suck Up All Your Marketing Dollars—and Why You’ll Like It – Kapost Content Marketeer | B2B content for lead generation | Scoop.it
Digest…
LinkedIn has surpassed these early adopters, and emerged as the most important player in the professional content sharing game.
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Does B2B Branding Still Matter?

Does B2B Branding Still Matter? | B2B content for lead generation | Scoop.it
Last year, I published an article titled Why B2B Branding Still Matters. As the title of the artucke suggests, I argued that branding is still important for most B2B companies. In a book published … (Does B2B Branding Still Matter?
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Most B2B Marketers Struggle To Create Engaging Content – Forrester

Most B2B Marketers Struggle To Create Engaging Content – Forrester | B2B content for lead generation | Scoop.it
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Our content marketing benchmark shows that B2B marketers have more work to do when it comes to consistently delivering a valuable exchange of information with prospects and customers.
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Google

Google | B2B content for lead generation | Scoop.it
Your Guide to Google+ B2B Marketing (Your Guide to Google+ B2B Marketing http://t.co/9wxAtAzOi9)
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Why B2B Marketing in 2014 must be about Content + Context + Conversation

Why B2B Marketing in 2014 must be about Content + Context + Conversation | B2B content for lead generation | Scoop.it
If we're to prevent the B2B content marketing bandwagon turning into a deluge of drivel we're going to have to combine it with context + conversation (Why B2B Marketing in 2014 must be about Content + Context + Conversation
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How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] – HubSpot | #TheMarketingTechAlert

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic] – HubSpot | #TheMarketingTechAlert | B2B content for lead generation | Scoop.it
See on Scoop.it – The Marketing Technology Alert
Learn how to supercharge your content marketing efforts with storytelling.
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lebeauparleur's curator insight, April 10, 8:57 AM

Don't give them 4, give them 2+2.

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7 Tips for Creating Remarkable eBooks for B2B Online Lead Generation

7 Tips for Creating Remarkable eBooks for B2B Online Lead Generation | B2B content for lead generation | Scoop.it
Generating a steady stream of quality leads is one of the biggest challenges that B2B marketers face.
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To Go from Big Data to Big Insight, Start with a Visual – HBR | #TheMarketingAutomationAlert

To Go from Big Data to Big Insight, Start with a Visual – HBR | #TheMarketingAutomationAlert | B2B content for lead generation | Scoop.it
Lessons on making data useful from inside The New York Times.
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The Four Pillars of B2B Content Strategy | Social Media B2B

The Four Pillars of B2B Content Strategy | Social Media B2B | B2B content for lead generation | Scoop.it

When thinking about B2B content strategy, you should consider four main pillars: space, production, repurposing and promotion.


Via massimo facchinetti
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5 B2B Lead Generation Tools that You Should Be Using • Copywriter Toronto

5 B2B Lead Generation Tools that You Should Be Using • Copywriter Toronto | B2B content for lead generation | Scoop.it

This Fresh Marketing Blog post highlights some social media, website and sales tools that help with B2B lead generation.I love to ‘geek out’ and try the latest and greatest in marketing and social media tools. Here are five free or low-cost tools that can help you bring more traffic to your website and generate more B2B leads...


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, June 26, 2013 1:39 PM

Five social marketing tools worth a look.

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7 Bright Ideas For Promoting Your B2B Content Marketing On Pinterest - Business 2 Community

7 Bright Ideas For Promoting Your B2B Content Marketing On Pinterest - Business 2 Community | B2B content for lead generation | Scoop.it
7 Bright Ideas For Promoting Your B2B Content Marketing On Pinterest
Business 2 Community
However, is the network a viable tool to promote content in the B2B realm? Sure, but it's a bit harder.
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7 Reasons Google Plus Is Better Than Facebook For Business - Business 2 Community

7 Reasons Google Plus Is Better Than Facebook For Business - Business 2 Community | B2B content for lead generation | Scoop.it

7 Reasons #GooglePlus Is Better Than #Facebook For #Business 2 Business Community http://t.co/lX3BKDmwIz #SM #SMM #Google+ #B2B


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4 Strategies For More Efficient Content Marketing - Business 2 Community

4 Strategies For More Efficient Content Marketing - Business 2 Community | B2B content for lead generation | Scoop.it
4 Strategies For More Efficient Content MarketingBusiness 2 CommunityIn fact, SiriusDecisions reports that 60-70% of content produced by B2B marketing teams goes unused, stuck forever in digital purgatory, where no one will ever access it.
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LinkedIn’s SlideShare Axes Its Freemium Model, Makes ‘Pro’ Features Like Analytics Free

LinkedIn’s SlideShare Axes Its Freemium Model, Makes ‘Pro’ Features Like Analytics Free | B2B content for lead generation | Scoop.it
 SlideShare, the LinkedIn-owned site that lets you upload and distribute presentations online, is turning over a new leaf today. The service, which has 60 million users, is going free.
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The Ultimate Guide to Competing with Content by @mvolpe

The Ultimate Guide to Competing with Content by @mvolpe | B2B content for lead generation | Scoop.it
I have some depressing news for you. Your prospects, customers, and leads do not wake up every morning in breathless anticipation of your blog posts or ebooks. Nope, that kind of anticipation is reserved for Jay-Z albums and J.K.
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INFOGRAPHIC: Are B2B marketers drowning in content? | b2bmarketing.net

This infographic includes data drawn from B2B Marketing's Content Marketing Benchmarking Report 2014.
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Report: “Global B2B Marketers Rate Their Most Effective Social ...

B2B Marketers say videos are their top performing social media posts, according to the Social Media Benchmarking Report from B2B Marketing.
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4 Ways Content Marketing Helps B2B Businesses? - Business 2 Community

4 Ways Content Marketing Helps B2B Businesses? - Business 2 Community | B2B content for lead generation | Scoop.it
Business 2 Community
4 Ways Content Marketing Helps B2B Businesses?
Business 2 Community
Companies that are business-to-business (B2B) by nature will have to market their brands using a different game strategy than the B2C (business-to-consumers).
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3 Big Shifts in B2B Marketing: How Marketers Are Reacting [Infographic] - Business.com B2B Online Marketing Blog

3 Big Shifts in B2B Marketing: How Marketers Are Reacting [Infographic] - Business.com B2B Online Marketing Blog | B2B content for lead generation | Scoop.it
Click to See Full-Size Infographic In our recent post 3 Foundational Marketing Shifts, Business.com CEO Tony Uphoff paints a vivid picture of the technoligical disruption that has forever changed B2B marketing tactics.
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After the Avalanche: 5 B2B Content Marketing Trends for 2014

After the Avalanche: 5 B2B Content Marketing Trends for 2014 | B2B content for lead generation | Scoop.it
What will the biggest content marketing trends of 2014 be? We make our predictions here.
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Why Old Content is the King of Content Marketing – B2B Digital Marketing | #TheMarketingAutomationAlert

Why Old Content is the King of Content Marketing – B2B Digital Marketing | #TheMarketingAutomationAlert | B2B content for lead generation | Scoop.it
You don’t need more content. You need old content. I know, that’s not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.
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B2B Marketing Strategies for 2013 [INFOGRAPHIC] | Social Media Today

B2B Marketing Strategies for 2013 [INFOGRAPHIC] | Social Media Today | B2B content for lead generation | Scoop.it

I’m dumbstruck that many B2B marketers wonder whether or not online marketing will really help for them.


Via massimo facchinetti
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Lead Scoring Rules for B2B Companies - CMSWire

Lead Scoring Rules for B2B Companies - CMSWire | B2B content for lead generation | Scoop.it
Lead Scoring Rules for B2B Companies CMSWire Lead Scoring Rules for B2B Companies B2B companies are turning to the potential of lead scoring — the automated process of qualifying and segmenting leads on your website — to identify valuable customer...
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Mobile Marketing Can No Longer Be Ignored by B2B - Business 2 Community

Mobile Marketing Can No Longer Be Ignored by B2B - Business 2 Community | B2B content for lead generation | Scoop.it
Mobile Marketing Can No Longer Be Ignored by B2B
Business 2 Community
B2B has lagged behind a bit but it's becoming clear that this is no longer an option.
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BtoB study: Automation adoption accelerates, but obstacles remain - BtoB Magazine

BtoB study: Automation adoption accelerates, but obstacles remain - BtoB Magazine | B2B content for lead generation | Scoop.it
BtoB study: Automation adoption accelerates, but obstacles remain BtoB Magazine Marketing automation is making inroads at many b2b companies, with 46% currently using marketing technologies in some form and another 20% evaluating platforms to...
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