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The Right Metrics

Industry metrics are great. However, high level metrics such as ROA are simply not granular enough to assess the progress of internally derived strategic initi
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Boost Your Small Business Social Media Results in 2014

Boost Your Small Business Social Media Results in 2014 | B2B | Scoop.it
Are you using social media, but falling flat? Make the most of it in 2014 with four simple ways to boost your small business results!
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Mentally Strong People: The 13 Things They Avoid

Mentally Strong People: The 13 Things They Avoid | B2B | Scoop.it
For all the time executives spend concerned about physical strength and health, when it comes down to it, mental strength can mean even more.
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Collaboration: How Social Business is Changing The Roles of Marketing and IT

Collaboration: How Social Business is Changing The Roles of Marketing and IT | B2B | Scoop.it

How has the the relationship between Marketing and IT/Technology groups changed in response to the impact of social business? We explore how the opportunity for increased collaboration is perceived by each of these groups as their organizations evolve towards becoming socially enabled enterprises.

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