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Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies

Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies | B2B | Scoop.it

Via Robin Good
Cani FixThis's insight:

smart stuff

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Farid Mheir's curator insight, April 30, 2014 11:12 PM

5 minute read, it summarizes the key findings from eye tracking studies. No surprises (above the fold, big chunks, etc.) but it is nice to see all this in a single article. Annoying popup ads, just dismiss them to get to the post.

Thorsten Strauss's curator insight, October 25, 2015 3:39 PM

best practice: copy writing 

Shaun Ling's curator insight, October 6, 7:09 AM

Use heatmap to increase conversions

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Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies

Optimize Content Access by Leveraging Data Emerging from Eye Tracking Studies | B2B | Scoop.it

Via Robin Good
Cani FixThis's insight:

smart stuff

more...
Farid Mheir's curator insight, April 30, 2014 11:12 PM

5 minute read, it summarizes the key findings from eye tracking studies. No surprises (above the fold, big chunks, etc.) but it is nice to see all this in a single article. Annoying popup ads, just dismiss them to get to the post.

Thorsten Strauss's curator insight, October 25, 2015 3:39 PM

best practice: copy writing 

Shaun Ling's curator insight, October 6, 7:09 AM

Use heatmap to increase conversions

Rescooped by Cani FixThis from Social-Business-Marketing
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3 Worst Ways To Use Social Media To Grow Your Business

3 Worst Ways To Use Social Media To Grow Your Business | B2B | Scoop.it
New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.

#1: Creating Too Many Social Networks

Marketing Pilgrim recently reported that the "the average large company has 178 corporate-owned social media accounts".

Who's going to manage all of these?

Corrective Strategy #1: Invest MORE resources in to LESS tactics

In online marketing, identify the top performing channels and invest more into them. 

If you want to grow visitors to your blog, then produce one exceptional blog post each week.

If you want to grow your email list or database, then make that your primary call-to-action (and don't even bother promoting your Twitter or Facebook accounts). If your customer demographic doesn't really match Pinterest, or if your competition is already dominating it, then don't even bother using it.

#2: Relying on Others to Share for You

it doesn't matter how many social media buttons you plaster on your site. You can't sit around and wait for others to do the work for you.

New or smaller organizations can't rely on lucky "word-of-mouth" to significantly impact your bottom line.

Corrective Strategy #2: Drive visitors to specific points of conversion

Your activities should more focused and deliberate

Don't just refer people to your homepage or Facebook Timeline. Direct them from a specific marketing channel to a matching landing page, tab or update.

And increase performance by aligning an appropriate offer that this target segment cares deeply about. 

#3: Focusing Too Much on Easy, Ineffective Tactics

Engagement is a vital step in the marketing process

Position yourself so people want to come find you.

But how do you do that?

Corrective Strategy #3: Focus on business development, not just community management

if you want to grow, then you need to focus on business development and create partnerships with other entities.

The goal of online business development is to use these new tools and technologies to create partnerships with important people and organizations.

it takes more time to develop trust and figure out how to help each other properly. So you won't see quick, fast returns.

But the long-term ROI is much higher.

And will contribute more to your overall business growth than a Twitter chat or blog comment ever will

By Brad Smith. http://bit.ly/NHCf9A

Source. http://bit.ly/TMHtE9


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Vitor Martins's curator insight, November 25, 2013 2:06 PM

Who's going to manage all the social Networks?

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The Engagement Marketing Cycle

The Engagement Marketing Cycle | B2B | Scoop.it

Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand.

For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals.

 

The new book, written by Constant Contact CEO Gail F. Goodman, centres around the Engagement Marketing Cycle, a three-step approach to driving word-of-mouth referrals and turning them into socially visible, public endorsements that bring new customers to a SME’s door:

 

In Chapter 1 of Gail outlines The Engagement Marketing Cycle.

What is the Engagement Marketing Cycle? It's 3 steps to help you get repeat business.

 The steps are: 

1. Provide a WOW! Experience - When  a customer walks into your business, make that an experience one they'll remember. 

2. Entice people to keep in touch - Keep the experience going even after they've left your business. 

3. Engage people through content that inspires sharing - Once you've created the relationship, make sure you nurture it.

“SMEs are customer-centric by their very nature and many see the majority of their revenue come from repeat sales. For them, Engagement Marketing is simply growing the 99% of their business that comes from repeat sales and word-of-mouth referrals – and when done properly, this can be a huge source of new customers.” Tamsin Fox-Davies

Based on her book this Infographic explains why engagement marketing is important, and how social media tools can make it easier.

 

Download The Engagement Marketing Cycle. Chapter 1. http://bit.ly/RvGR37

Source. http://bit.ly/PW02RY


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Inbound Marketing Implementation Process

Inbound Marketing Implementation Process | B2B | Scoop.it
Infographic showing the basics of the Inbound Marketing Implementation Process.

Understanding the power of Inbound Marketing to significantly grow your business is simple; what’s more complicated is understanding the process of attracting visitors to your site and turning them into qualified leads:

What steps do you need to take to get started?

What has to be done each day to keep the process moving?

How do you interact with and manage prospects?

While the execution of Inbound Marketing varies somewhat by client, prospect, industry, etc., the Weidert Group  created an Infographic can be used to understand:

What work is foundationalWhat work is ongoingWhat your prospects will experience moving through the sales funnel

 If you need to step back and get a full overview of Inbound Marketing – what it is, why it works, what steps you need to take to get started – download Weidert Group’s  

A Step-By-Step Guide to Inbound Marketing. http://bit.ly/Tjm2xh

 

By Weidert Group . http://bit.ly/PxFP6Z

Download the Inbound Marketing Implementation Process Infographic. [pdf] http://bit.ly/SMa8p5

Source. http://bit.ly/PLxJY5


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Rescooped by Cani FixThis from Social-Business-Marketing
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The Engagement Marketing Cycle

The Engagement Marketing Cycle | B2B | Scoop.it

Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand.

For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals.

 

The new book, written by Constant Contact CEO Gail F. Goodman, centres around the Engagement Marketing Cycle, a three-step approach to driving word-of-mouth referrals and turning them into socially visible, public endorsements that bring new customers to a SME’s door:

 

In Chapter 1 of Gail outlines The Engagement Marketing Cycle.

What is the Engagement Marketing Cycle? It's 3 steps to help you get repeat business.

 The steps are: 

1. Provide a WOW! Experience - When  a customer walks into your business, make that an experience one they'll remember. 

2. Entice people to keep in touch - Keep the experience going even after they've left your business. 

3. Engage people through content that inspires sharing - Once you've created the relationship, make sure you nurture it.

“SMEs are customer-centric by their very nature and many see the majority of their revenue come from repeat sales. For them, Engagement Marketing is simply growing the 99% of their business that comes from repeat sales and word-of-mouth referrals – and when done properly, this can be a huge source of new customers.” Tamsin Fox-Davies

Based on her book this Infographic explains why engagement marketing is important, and how social media tools can make it easier.

 

Download The Engagement Marketing Cycle. Chapter 1. http://bit.ly/RvGR37

Source. http://bit.ly/PW02RY


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7 Steps To A Brilliant B2B Marketing Plan

7 Steps To A Brilliant B2B Marketing Plan | B2B | Scoop.it
Don't get left behind, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great r. Marketing topic(s):Digital strategy development.

Often B2B organisations are not getting the most from today’s marketing since they don’t have a planned approach based on an integrated inbound marketing plan.

Smart Insights created an Infographic showing the latest research on how companies are using inbound marketing and digital marketing with advice on key issues to think through at each step which are relevant to all involved in inbound and content marketing.

The results across different studies show that while many companies are delivering brilliant results,  many could do more.

 

By Dave Chaffey. http://bit.ly/LBVse2

Source. http://bit.ly/QVmv5q


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Vitor Martins's curator insight, November 25, 2013 1:59 PM

51% of businesses don´t have a strategy, do you?

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What Works for Social Sharing-B2B vs. B2C

What Works for Social Sharing-B2B vs. B2C | B2B | Scoop.it

Figuring out what is best for your company's social sharing accounts can be tough.  Not only do you have to figure out what to share, but you also need to know how and when to say it. 

 

Compendium ran a study with more than 200 companies, checking on how social media marketers can get optimum engagement in business-to-business and business-to-consumer conversations.

 

The study looked at factors such as word count, punctuation, time of posting, and day of the week of posting to determine success factors.

 

It turns out that who you’re marketing to makes a massive difference.

If you’re talking to consumers, Monday and Wednesday are best on Twitter, and Monday for LinkedIn.

However if your company is marketing to other businesses, post to LinkedIn on Sunday, and to Twitter on Wednesday.

And while hashtags are great for consumer-focused posts, they really don’t work at all for B2B marketers.

And the one commonality?

Is it best to share on Tuesday or Thursday? Does it matter if your tweet is 15 words or 25?

And does using a question mark really reduce your chances of viral growth?

Question marks significantly reduce clickthrough on posts aimed at both consumers and business clients. Posts with question marks get between 25 and 52% fewer clicks than other posts.

 

Ultimately, there is no universal rule, at least, that applies to all audiences and all brands.

 

There is no perfect Tweet just like there is no perfect email subject line or “best time” to post a blog.

While data like this is interesting, it’s not absolute.

It can be incorporated into your regular experimenting and can serve as a nice guide, but you won’t find the answer in an Infographic, you’ll find it in your own analytics.

 

Compendium's Social Sharing Guides:

B2B Social Sharing Guide. http://bit.ly/RIM4qq

B2C Social Sharing Guide. http://bit.ly/QFH9oH

 

By Lee Jorgenson. http://bit.ly/RILWXL

Source. http://bit.ly/R2cwM7


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5 Principles Of B2B Lead Generation

5 Principles Of B2B Lead Generation | B2B | Scoop.it

The B2B Lead Generation Manifesto

#1. Thou Shalt Create Valuable Content

#2. Thou Shalt Optimize Your Lead Gen Pages

#3. Thou Shalt Market After the Conversion

#4 – Thou Shalt Embrace the Mobile Market

#5. Thou Shalt Nurture Your Leads        

 

Follow these 5 principles and you’ll start seeing an improvement in your B2B lead generation conversion rates. 

 

Source. http://bit.ly/RDm90Z


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