B2B use of Google+, Pinterest, SlideShare is expected to grow SUMMARY: Google+ is expected to grow in usefulness to B2B marketers in the next year, according to a survey from B2B Marketing. Content-sharing platforms such as Pinterest and SlideShare are also on the way up as interest in social sites such as YouTube, Facebook, Twitter and LinkedIn is declining.
In a recent study, CEB’s Marketing Leadership Council and Google found that 57% of the buying process is complete before a B2B buyer ever contacts a salesperson. And their results showed an even higher number, 70%, in some instances.
Every day, he digs into how he can help B2B businesses and their marketers with database marketing, telemarketing, digital marketing, and campaign management services. Adriel currently leads a demand generation hub of ...
"Your best strategy is to reverse engineer your social media marketing plan to your business goals. You have finite time to reach the right prospects, so make sure you’re targeting the communities where your customers are most likely to engage."
"As a B2B company, LinkedIn is a must. If you find that you want more social activity, give the others a try."
"Be sure that you are tracking your results so that you can identify if you are getting the best return for the time that you are investing." - Daniel Vaczi
While many people feel that Facebook is not a place for Business to Business (B2B) marketers, there are many B2B brands that are using it well and connecting with the professional decision makers in their target group, on the platform ...