B2b brand marketing
Follow
Find
15 views | +0 today
B2b brand marketing
New in b2b marketing
Curated by Rikke Jacobsen
Your new post is loading...
Your new post is loading...
Rescooped by Rikke Jacobsen from B2B Marketing, Strategy & Business
Scoop.it!

The Most Effective B2B Lead Generation Methods

The Most Effective B2B Lead Generation Methods | B2b brand marketing | Scoop.it
Sales - The most effective methods for generating B2B sales leads are outbound marketing, event marketing, and online marketing, according to a recent report.

Via kellysmay
more...
Lydia's Marketing & Communication Consulting's curator insight, July 25, 2013 11:58 AM

This is a great VISUAL breakdown of not only the most effective B2B lead gen tactics, but methods, challenges and effective brand awareness tactics as well. It's based on a survey of 423 B2B sales and marketing professionals.
.


Hendrik Vos's curator insight, July 28, 2013 11:32 PM

Most interesting to see the views that show the total ineffectiveness of social media (in the perception of) for the respondents in producing sales leads as well as thje leadership postion of LinkedIn on this market.


Rescooped by Rikke Jacobsen from B2B Marketing Online
Scoop.it!

Google+ to become a key B2B social platform within a year

Google+ to become a key B2B social platform within a year | B2b brand marketing | Scoop.it

B2B use of Google+, Pinterest, SlideShare is expected to grow
SUMMARY: Google+ is expected to grow in usefulness to B2B marketers in the next year, according to a survey from B2B Marketing. Content-sharing platforms such as Pinterest and SlideShare are also on the way up as interest in social sites such as YouTube, Facebook, Twitter and LinkedIn is declining.


Via Jennifer Beever
Rikke Jacobsen's insight:

Est-ce que Google+ sera le nouveau outil pour les marketeurs B2B. Selon cette étude oui...

more...
Beth Browning's curator insight, April 17, 2013 11:58 AM

Google+ has a lot of great tools that can help you engage with your clients and customers. Give Google hangouts a try.

Jennifer Beever's curator insight, April 18, 2013 4:02 PM

This article claims that Google+, Pinterest and SlideShare use will increase and LinkedIn, Facebook and YouTube will decrease for B2B. I'm not sure I agree that LinkedIn will decline - what do you think?

 

The study was done by B2B Marketing, which has B2B Marketing magazine, training events, an annual conference, benchmarking reports and B2B Marketing Awards. You have to buy the report in order to see detailed survey results, which I did not do!

Rescooped by Rikke Jacobsen from Social Media B2B Marketing
Scoop.it!

A Successful B2B Social Marketing Campaign 5 Step Check List - ClickZ

A Successful B2B Social Marketing Campaign 5 Step Check List - ClickZ | B2b brand marketing | Scoop.it

 

"Here's why: jaw-dropping social campaigns are no accident."

 

"They're the result of an intentional, strategic framework that's both scalable and accountable."

 

"Attaining that "wow factor" isn't mutually exclusive with delivering measurable business results, but it requires tackling the following five steps:" by John Lee

 

Read more: http://www.clickz.com/clickz/column/2256205/the-anatomy-of-a-successful-b2b-social-marketing-campaign


Via iNeoMarketing, Ken Jondahl
more...
PHAM THU NGA's comment, April 8, 2013 1:04 AM
The article is clear and the 5 steps are easy to understand. I like the way the author discuss about how to create a successful marketing campaign. It's quite interesting to read. I agree with this article with this statement " in B2B marketing, we often think of people exclusively as potential customers. We forget that they're, you know, people. People who like cool ideas. People who like engaging with cool ideas. And people who enjoy being treated as human beings, not potential sales"
Charlotte Johnson's comment, April 8, 2013 5:47 AM
i agree with Pham that more focus needs to be put on treating people as people and not just at consumers. it is through understanding these people and what they enjoy that we can create a successful marketing campaign. It is ROI that is the main goal so i think the measurement focus is a really important aspect of these 5 steps.
Ishika Nair's curator insight, April 9, 2013 6:22 AM

This article is easy to understand. I like how its broken into 5 steps and explands very well. Theres a very good point in the article of the way treating your clients because they are not individuals instead of just another sale.

Rescooped by Rikke Jacobsen from B2B Marketing and PR
Scoop.it!

Integration, Content and Analytics Drive B2B Digital Marketing Success

Integration, Content and Analytics Drive B2B Digital Marketing Success | B2b brand marketing | Scoop.it
In a recent study, CEB’s Marketing Leadership Council and Google found that 57% of the buying process is complete before a B2B buyer ever contacts a salesperson. And their results showed an even higher number, 70%, in some instances.

Via Jenni Hilton
more...
No comment yet.
Scooped by Rikke Jacobsen
Scoop.it!

Creativity, Serendipity, and Championing B2B: An Interview with ...

Creativity, Serendipity, and Championing B2B: An Interview with ... | B2b brand marketing | Scoop.it
Every day, he digs into how he can help B2B businesses and their marketers with database marketing, telemarketing, digital marketing, and campaign management services. Adriel currently leads a demand generation hub of ...
more...
No comment yet.
Rescooped by Rikke Jacobsen from Social Selling & Personal Branding in B2B
Scoop.it!

4 Words That Ruin Your Personal Brand | CAREEREALISM

4 Words That Ruin Your Personal Brand | CAREEREALISM | B2b brand marketing | Scoop.it
In professional branding, as in product branding, its all about differentiation. Here are four words that can ruin your personal brand.

Via Kseniya Martin
more...
No comment yet.
Rescooped by Rikke Jacobsen from B2B Marketing and PR
Scoop.it!

How Are Small Businesses Using Social Media (And What Are They Doing Wrong)? [INFOGRAPHIC] - AllTwitter

How Are Small Businesses Using Social Media (And What Are They Doing Wrong)? [INFOGRAPHIC] - AllTwitter | B2b brand marketing | Scoop.it
How Are Small Businesses Using Social Media (And What Are They Doing Wrong)? [INFOGRAPHIC]

Via Jenni Hilton
more...
Jenni Hilton's curator insight, April 15, 2013 9:23 AM

Three-quarters of small businesses (74 percent) employ nobody to manage their social media marketing. 

Rescooped by Rikke Jacobsen from Social Media B2B Marketing
Scoop.it!

Which Social Channels Are Best For B2B Marketers?

Which Social Channels Are Best For B2B Marketers? | B2b brand marketing | Scoop.it

"Your best strategy is to reverse engineer your social media marketing plan to  your business goals. You have finite time to reach the right prospects, so make  sure you’re targeting the communities where your customers are most likely to  engage."

 

"As a B2B company, LinkedIn is a must. If you find that you want more social  activity, give the others a try."

 

"Be sure that you are tracking your results so  that you can identify if you are getting the best return for the time that you  are investing." - Daniel Vaczi

 

Read more at: http://www.adherecreative.com/blog/bid/144583/Which-Social-Media-Tools-Are-Best-for-B2B


Via Ken Jondahl
more...
Ken Jondahl's curator insight, March 12, 2013 8:56 AM

I like Daniel's advice to start with LinkedIn. Her 2nd choice of Facebook surprises me, pushing twitter to 3rd place in the B2B social choices.

 

She discusses how social media can help bridge the gab between Marketing conversations and the needs of decision makers during the buy-sell cycle. It would have been great to have some real live examples of "how to do this" with B2B products and services.

 

The various capabilities are covered around the various B2B uses on the social platforms from LinkedIn to Pinterest in the 6th spot. How you will use these in your company are not covered in this article.

 

For further ideas around LinkedIn, here are a few more articles.

 

Improve company pages: http://sco.lt/5N2QtN

Prospecting via LinkedIn: http://sco.lt/6eZG2j

Targeting Decision Makers: http://sco.lt/5YFaWv

 

Regardless which  B2B social platforms are chosen to support your marketing efforts. Start small, test, and revise. Social tools are abundant and inexpensive, the cost is in the time to manage. And don't just follow the "social herd", go where your customers hang out and discuss issues around similiar products and services to those you promote.

Scooped by Rikke Jacobsen
Scoop.it!

Using Social Media For B2B Brands | Business 2 Community

Using Social Media For B2B Brands | Business 2 Community | B2b brand marketing | Scoop.it
While many people feel that Facebook is not a place for Business to Business (B2B) marketers, there are many B2B brands that are using it well and connecting with the professional decision makers in their target group, on the platform ...
more...
No comment yet.