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Meet The Woman Behind LinkedIn's Thriving Company Culture

Meet The Woman Behind LinkedIn's Thriving Company Culture | Biz Central | Scoop.it
Company culture is the biggest tool a business has to win with recruitment and retention. But how do you scale and sustain a culture across a global company? I talked to LinkedIn to find out.
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Apple just sent the strongest hint yet that it’s working on a self-driving car

Apple just sent the strongest hint yet that it’s working on a self-driving car | Biz Central | Scoop.it
Apple, which has been infuriatingly secretive about it’s efforts to build a self-driving car, has sent the strongest hint yet about its so-called Project Titan. In a letter submitted t
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Is Your Firm Underperforming? Your CEO Might Be Golfing Too Much

Is Your Firm Underperforming? Your CEO Might Be Golfing Too Much | Biz Central | Scoop.it
Research shows the costs of executive shirking.
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Indra Nooyi just issued a major challenge to the world's CEOs

Indra Nooyi just issued a major challenge to the world's CEOs | Biz Central | Scoop.it
PepsiCo CEO Indra Nooyi, on the other hand, has managed to combine both metrics and mission. Earlier this week, she unveiled her 10-year goals for the $65 billion-in-expected-revenue snack-and-beverage giant. Called "Performance with Purpose," the plan involves a set of targets that can only be achieved if people change their diets, farmers change their practices, and managers keep changing how they think about their role.
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The most responsible companies in UK

The most responsible companies in UK | Biz Central | Scoop.it
Lego, Ikea and Microsoft are considered to be the most responsible companies by the UK general public. We discuss why appearing to be a caring business helps a brand to be more profitable: PR Moment - Home of Public Relations
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Contingent Workforce Leaders Are Tomorrow’s Business Leaders

Contingent Workforce Leaders Are Tomorrow’s Business Leaders | Biz Central | Scoop.it
The final round of presidential debates wrapped up two weeks ago. The appearances were fiery and impassioned, to say the very least. Regardless of whom you support in the upcoming election, the proce…
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Your team are the brand, not the organization

Your team are the brand, not the organization | Biz Central | Scoop.it
I'd like to share a quote that my friend and crisis communications trainer Donald Steel always uses. It's a saying from Maya Angelou, an incredible woman who understood the human condition. She said: 

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

The next time you want to invest in your brand and the customer experience, remember that your brand is your team. They're what you should focus on.
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Science Says Introverts Lead the Best Companies

Science Says Introverts Lead the Best Companies | Biz Central | Scoop.it
Should we really be looking for great, big personalities to run the company?
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AT&T to buy HBO, CNN, and the rest of Time Warner for more than $80 billion

AT&T to buy HBO, CNN, and the rest of Time Warner for more than $80 billion | Biz Central | Scoop.it
The Wall Street Journal reports that AT&T has reached a deal to acquire Time Warner for more than $80 billion. News of the merger first surfaced on Friday, when Reuters and Bloomberg reporte
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Microsoft takes aim at Amazon’s Echo with Windows 10 HomeHub feature

Microsoft takes aim at Amazon’s Echo with Windows 10 HomeHub feature | Biz Central | Scoop.it
Microsoft is planning to build a HomeHub feature into future Windows 10 updates to better compete against devices like Google Home and Amazon’s Echo. Sources familiar with Microsoft’s plans tel
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The Surprising Truth About Introverts: They’re Great Leaders!

The Surprising Truth About Introverts: They’re Great Leaders! | Biz Central | Scoop.it
You know what it takes to succeed in business — you’ve got to command respect. Ooze leadership. Bleed charisma. Take control from the minute you walk in the room. We’re conditioned from early…
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8 New Stats About Whether Influencer Marketing Campaigns Actually Work

8 New Stats About Whether Influencer Marketing Campaigns Actually Work | Biz Central | Scoop.it
Whether influencer marketing works can be controversial among brand practitioners.

Via Cogentelli
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What This Creative Director on Liquor Brands Learned From Opening Her Own Speakeasy

What This Creative Director on Liquor Brands Learned From Opening Her Own Speakeasy | Biz Central | Scoop.it
Creative director Melissa Maher knows the alcohol business well. Over the last 12 years, she's worked with Brown Forman, Mike's Hard Lemonade and, in her current role at The Marketing Arm in Dallas, with Bacardi USA.
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20 email blunders to avoid

20 email blunders to avoid | Biz Central | Scoop.it
PR and marketing pros still widely use this form of digital communication, but common mistakes can tank your efforts. Here’s what you shouldn’t do.
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A lesson in Entrepreneurship - Kosta Petrov and the P World

A lesson in Entrepreneurship - Kosta Petrov and the P World | Biz Central | Scoop.it

Alex Malouf

Corporate Communications and Reputation Manager - Arabian Peninsula at Procter & Gamble

I wanted to do something different for this post, and write about a person who has rekindled my passion in entrepreneurship. The idea of starting one's own business has become a trend in the Middle East, particularly among nationals. However, I feel that we’re missing the essence of what entrepreneurism truly is. It’s letting go, leaving the comfort of a full-time job (and career), and betting everything on a dream or a passion. An entrepreneur is the company, every moment of the day and every day of the week. Being an entrepreneur isn’t a side-job for the afternoon or the evening, but rather it’s a total commitment to a concept, almost the same as being a parent for the first time.


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Microsoft, I forgive you!

Microsoft, I forgive you! | Biz Central | Scoop.it
Microsoft is different now. The evil masterminds are all retired. No more Ballmer jumping around screaming for developers, developers…
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The 11 Bad Habits Killing Innovation in Your Company

The 11 Bad Habits Killing Innovation in Your Company | Biz Central | Scoop.it
Alexander Osterwalder invented the Business Model Canvas, co-founded strategyzer.com and was the lead author of Business Model Generation which sold a million copies in 30 languages. Alexander and I often collaborate on new ideas for corporate innovation.  Here’s his guest post on what bad habits to avoid inside of a company. Big companies have great execution habits…
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The Leader Who Had No Title

The Leader Who Had No Title | Biz Central | Scoop.it
Regardless of what you do within your organization and the current circumstances of your life, the single most important fact is that you have the power to show leadership. Wherever you are in your career or life, you should always play to your peak abilities.
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