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15% Off at Starbucks® Store Coffee, Tea, Products and Gifts Coupon (starbucksstore.com)

15% Off at Starbucks® Store Coffee, Tea, Products and Gifts Coupon (starbucksstore.com) | Atmosphère | Scoop.it

15% de réduction dnas chaque Starbucks® Store !

ça vous tente ?


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Bucks'co's curator insight, December 17, 2013 6:40 AM

L'offre du moment !

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Did you know Starbucks was born at USFCA?

Did you know Starbucks was born at USFCA? | Atmosphère | Scoop.it

Dans le monde, il y a un Starbucks à tous les coins de rue.

Mais savez-vous où se situe le premier ??


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Hipsters, take note: Still not crazy about Starbucks after all these years - The lens

Hipsters, take note: Still not crazy about Starbucks after all these years - The lens | Atmosphère | Scoop.it

Starbucks et le phénomène Hipsters ...

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Starbucks Guerilla Gardening Concept Could Make The Brand Even More ... - PSFK

Starbucks Guerilla Gardening Concept Could Make The Brand Even More ... - PSFK | Atmosphère | Scoop.it
Starbucks Guerilla Gardening Concept Could Make The Brand Even More ...
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BUCKSCO'

BUCKSCO' | Atmosphère | Scoop.it
Toute l'actualité de la communauté Starbucks
Bucks'co's insight:

Voici notre blog interactif où vous trouverez tous sur l'actualité de la communauté Starbucks !

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Starbucks : Un wagon dédié dans des trains suisses

Starbucks : Un wagon dédié dans des trains suisses | Atmosphère | Scoop.it

Si vous prenez le train en Suisse, vous pourriez tomber sur tout un wagon Starbucks. La chaîne a fait un partenariat avec la compagnie ferroviaire SSB et dispose maintenant d'un wagon. meltyFood vous en dit plus.

Bucks'co's insight:

Envie d'un petit chocolat suisse?

Laissez-vous tenter à bord ce wagon aux couleurs de Starbucks !

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15% Off at Starbucks® Store Coffee, Tea, Products and Gifts Coupon (starbucksstore.com)

15% Off at Starbucks® Store Coffee, Tea, Products and Gifts Coupon (starbucksstore.com) | Atmosphère | Scoop.it
Find and share deals and reviews on 15% Off at Starbucks® Store Coffee, Tea, Products and Gifts at dealspl.us. Starbucksstore.com offers this for Coupon. dddsss shared on December 16, 2013.

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L'offre du moment !

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Starbucks 'Tweet-a-Coffee' Campaign Prompted $180,000 in Purchases

Starbucks 'Tweet-a-Coffee' Campaign Prompted $180,000 in Purchases | Atmosphère | Scoop.it
Starbucks' "Tweet-a-Coffee" program prompted $180,000 in purchases.

Via Joachim Scholz, PhD
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Joachim Scholz, PhD's curator insight, December 7, 2013 10:04 AM

Twitter is right now moving into paid advertising, but there are so many better ways of how you can integrate twitter into your marketing mix to make a quick sale. Starbucks shows the way:

 

By tweeteing @tweetacoffee together with a friend's twitter handle (you can use mine to try that out :), you can send $5 along a friend's way to treat him or her to a coffee at the Bucks. Starbucks saw some okay returns on this, mainly though on the first day.

 

But the real treat (not for your friend, but for the company!) is that Starbucks has now linked some customers' twitter accounts to their customer IDs, enabling them to do some more data mining and consumer intelligence gathering. In other words, Starbucks loyalty program just went social. 


Here is a core quote from this short article:

 

"Ajani says the real coup for Starbucks is that it now has linked 54,000 users 'Twitter IDs to their mobile phones and customer IDs. "Here's proof that direct-response [marketing] works on Twitter," he says. Even better, Starbucks will now be able to access the Klout scores of those customers and see what topics interest them.

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Starbucks Partners with Google to offer Faster Wi-Fi - Business 2 Community

Starbucks Partners with Google to offer Faster Wi-Fi - Business 2 Community | Atmosphère | Scoop.it

Une bonne nouvelle pour ce début d'année ...


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County industrial board OKs Starbucks deal - Lebanon Democrat

County industrial board OKs Starbucks deal
Lebanon Democrat
According to G.C. Hixson, executive director of the Joint Economic & Community Development Board of Wilson County, Starbucks will save $1,590,898 in taxes over the course of the six years.
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A Woman Named Beautiful Existence Ate Nothing But Starbucks Food for a Year

A Woman Named Beautiful Existence Ate Nothing But Starbucks Food for a Year | Atmosphère | Scoop.it

En voilà une qui prend son bon petit dej chez Starbucks 365 jours par an ...

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Starbucks Joins the Black Friday Black Eye to the Holidays

Starbucks Joins the Black Friday Black Eye to the Holidays | Atmosphère | Scoop.it
Kinda says it all to me after this holiday buzzkill news
Sure, there’s a Starbucks on every corner. If you don’t believe me, listen to the great Lewis Black explain it.
Now, I understand Starbucks thinks it is a retail giant, but it’s not.

Via Thomas Faltin
Bucks'co's insight:

Le Black Friday enfin chez Starbucks !

A nous la gourmandise ...

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Avec Teavana, Starbucks passe à l'heure du thé

Avec Teavana, Starbucks passe à l'heure du thé | Atmosphère | Scoop.it

L'enseigne veut révolutionner un second marché après celui du café. Objectif : 1 000 ouvertures dans les 10 ans à venir.


Via Paul-Jean Ricolfi
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Starbucks nous réserve t-il encore quelques surprises pour noël ?

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Cas pratique : la présence web 2.0 de Starbucks | Marketing Community - Dunod

Cas pratique : la présence web 2.0 de Starbucks | Marketing Community - Dunod | Atmosphère | Scoop.it
Ce n'est qu'en 2008 que Starbucks fit sa révolution numérique et créa différents comptes sur les médias sociaux pour ensuite exploiter le m-marketing.

Via Stephane Papeil-Lalande
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Stephane Papeil-Lalande's curator insight, May 27, 2013 4:12 AM

En se focalisant sur les médias sociaux, Starbucks investit moins sur les médias traditionnels. Ces dernières années, la marque a su optimiser sa communication. Ainsi, en 2010, Starbucks n’a dépensé aux USA que 1 % de son chiffre d’affaires en publicité. Selon les résultats de l’étude d’audience du cabinet General Sentiment, Starbucks a bénéficié, au travers de son exposition sur les médias sociaux en septembre et novembre 2010, d’un effet à hauteur d’un investissement de 67,8 millions de dollars sur des supports classiques. Cependant, pour ce qui est de la France, certains avancent que la politique de communication de Starbucks reste peu visible. Ceci pourrait être dû au fait que la communication digitale n’y est peut-être pas encore arrivée à maturité. L’extension des implantations dans les grandes capitales régionales devrait prochainement faire évoluer cette situation.