B.I.M.A.D.
Follow
5 views | +0 today
 
Scooped by Stephanie Ng
onto B.I.M.A.D.
Scoop.it!

Story Telling - Part of Your Brand

Story Telling - Part of Your Brand | B.I.M.A.D. | Scoop.it

Today, most startup businesses as well as established companies are mastering, to some degree, the art of creating their own brands. Although a few years ago, companies of all types and sizes were still engaging experienced advertising, marketing and promotions firms to do their branding, the current accessibility of Internet technology and information exchange make it possible for nearly everyone to create and promote a brand. Most branding experts agree that an essential ingredient of the branding process is authenticity. 

more...
No comment yet.
Your new post is loading...
Your new post is loading...
Scooped by Stephanie Ng
Scoop.it!

7 surprising charts about technology and media today

7 surprising charts about technology and media today | B.I.M.A.D. | Scoop.it

 It contains a number of fascinating charts mixed in with the bullet points and such. These seven are the most striking and important, not just from an investment point of view but simply as a way to understand the world we're really living in today.

more...
No comment yet.
Scooped by Stephanie Ng
Scoop.it!

Business School Professors Should Be Like Movie Directors

Business School Professors Should Be Like Movie Directors | B.I.M.A.D. | Scoop.it

As business school professors, we always ask ourselves why we are needed. Because we train future leaders and shape how organizations create value for societies. But will students need us in the same capacity in the future? Not if we don’t change to meet shifting educational needs.

more...
No comment yet.
Scooped by Stephanie Ng
Scoop.it!

If You’re Afraid Of Taking The Wrong Path In Life, You Need To Read This.

If You’re Afraid Of Taking The Wrong Path In Life, You Need To Read This. | B.I.M.A.D. | Scoop.it
Everyone needs to decide for their path in life. Read this inspiring comic if you're afraid of making the wrong choices.
more...
No comment yet.
Scooped by Stephanie Ng
Scoop.it!

Urgent vs. Important

Urgent vs. Important | B.I.M.A.D. | Scoop.it
What President Eisenhower can teach us about getting things done.
more...
No comment yet.
Scooped by Stephanie Ng
Scoop.it!

LG's New Fridge, Washing Machine and Oven Can Talk

LG's New Fridge, Washing Machine and Oven Can Talk | B.I.M.A.D. | Scoop.it
The Korean companies newest home appliances are fitted with Line to make communicating with them easier, and probably very weird too.
more...
No comment yet.
Scooped by Stephanie Ng
Scoop.it!

Dior revisits "Secret Garden" to assert brand codes

Dior revisits "Secret Garden" to assert brand codes | B.I.M.A.D. | Scoop.it

For the second consecutive year, France’s Christian Dior has revived its “Secret Garden” campaign to attract consumers to its pre-fall 2014 collection before competing brands release their efforts.

more...
No comment yet.
Scooped by Stephanie Ng
Scoop.it!

Story Telling - Part of Your Brand

Story Telling - Part of Your Brand | B.I.M.A.D. | Scoop.it

Today, most startup businesses as well as established companies are mastering, to some degree, the art of creating their own brands. Although a few years ago, companies of all types and sizes were still engaging experienced advertising, marketing and promotions firms to do their branding, the current accessibility of Internet technology and information exchange make it possible for nearly everyone to create and promote a brand. Most branding experts agree that an essential ingredient of the branding process is authenticity. 

more...
No comment yet.
Scooped by Stephanie Ng
Scoop.it!

The Science Behind What Makes Us Happy

The Science Behind What Makes Us Happy | B.I.M.A.D. | Scoop.it

The secret to happiness is having good relationships. We all want to be happier in our lives, and there has been a ton of research into what makes us happy, and I’d like to share some of that researesearch with you today.

more...
No comment yet.
Scooped by Stephanie Ng
Scoop.it!

How to Use the Power of Hashtags in Your Social Media Marketing

How to Use the Power of Hashtags in Your Social Media Marketing | B.I.M.A.D. | Scoop.it
Twitter, Facebook & Instagram use hashtags. It can increase sharing by 100%. Here are 4 simple tips to use hashtags in your social media marketing
more...
No comment yet.