Ayantek's User Experience Design Digest
All the latest trends and headlines in UXD and human-computer interactions
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3 Strategies to Help Create a Better Mobile Experience for your Customers | Ayantek

3 Strategies to Help Create a Better Mobile Experience for your Customers | Ayantek | Ayantek's User Experience Design Digest | Scoop.it

The mobile market is growing fast. How fast do you ask? At light speed. PCs are becoming an afterthought. Mobile is not just going to be defined to your smartphone anymore. Mobile is going to be on your tablet, car, and clothing. And if Google and Apple’s move into home appliances is any indication mobile will be everywhere. This graph put out by Business Intelligence shows how PCs are hitting a plateau and mobile devices are on the rise.

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4 Ways Visual Design Can Improve Your Social Media Marketing |

4 Ways Visual Design Can Improve Your Social Media Marketing | | Ayantek's User Experience Design Digest | Scoop.it

Do you have a strong visual presence on your social channels?

Do you want to build better online brand recognition?

Using consistent visual design elements in your social media marketing efforts helps people recognize your updates.

In this article, you’ll discover how using consistent colors, fonts and photo filters sets your brand up for social media success.

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3 Cutting-Edge Examples of Website Personalization

3 Cutting-Edge Examples of Website Personalization | Ayantek's User Experience Design Digest | Scoop.it

Last year, research from Aberdeen's Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year.

For the vast majority of companies we talk to, however, personalization has stayed largely inthe realm of email marketing. Using marketing automation tools, companies have become adept at triggering emails based on behavior, interests, and demographics.

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iOS vs. Android vs. HTML5 – Making the Decision - Business 2 Community

iOS vs. Android vs. HTML5 – Making the Decision - Business 2 Community | Ayantek's User Experience Design Digest | Scoop.it

It’s been said that in regards to the question of which mobile platform is the best to target for development, the answer is to develop for the mobile web. HTML5 has indeed moved to the forefront of mobile development alongside iOS and Android in terms of market share and developer adoption.

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Why I'm Done with Social Media Buttons - Sam Solomon

Why I'm Done with Social Media Buttons - Sam Solomon | Ayantek's User Experience Design Digest | Scoop.it

As designers, it is our job question why elements should exist. Sometimes we get so caught up in new ideas about navigation and animations that we forget to go back and examine more common elements—like social media buttons.

They are unsightly relics of the web 2.0 era, yet they continue to find their way into new designs. Why does this happen?

 

I’ve never been fond of them, but for a long time they seemed necessary. Trading some visual appeal for social network traffic is a compromise many make. Plus, it is easy to hop on the bandwagon. If Mashable uses them, why shouldn’t I?

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How to Use InDesign for Online Projects | Ayantek

How to Use InDesign for Online Projects | Ayantek | Ayantek's User Experience Design Digest | Scoop.it

As a designer who first fell in love with print design that I saw in magazines like Vogue, I started my career resizing print ads and creating long technical printed books. Through these teeth-cutting projects, I became proficient in InDesign—the industry standard print layout program—an extremely efficient tool for creating consistent, standard layouts.

 

The demand for online design work continues to grow, along with  the need for wireframes and prototypes to accompany visual design comps. As a designer, why learn an inferior layout program like Visio or PowerPoint for this work? In this blog, I’ll touch on the older features you loved as a print designer that will make wireframes more efficient as well as the new interactive features that make simple prototyping a breeze.


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Improving the Usability of Your Website | Vandelay Design Blog

Improving the Usability of Your Website | Vandelay Design Blog | Ayantek's User Experience Design Digest | Scoop.it

The term “Usability” scares me. It’s a small word with a very large meaning. In context of websites, an entire industry has formed – called User Experience (UX) – around the idea of improving how visitors to your site can interact and consume the content. If you can make it easy to find what they’re looking for, they’re more likely to hang around and continue reading/watching/interacting. Such a huge impact for such an ordinary word. In light of the big implications of usability, this article discusses some of the higher level concepts around UX, and in doing so gives you some practical steps to improve the usability of your site today.

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How Habits Can Impact User Behavior

How Habits Can Impact User Behavior | Ayantek's User Experience Design Digest | Scoop.it

In the book The Power of Habit, author Charles Duhigg explains how habits are formed and what it takes to break an ingrained habit. The book references a 2006 study from Duke University that found that 40% of the actions that people perform each day are habits, not purposeful decisions. Habits impact our daily lives in many different ways, even in how we interact with websites and applications. Being aware of how habits may influence interactions users have with your products can help you design better user experiences.

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This Week in Digital Strategy 10.25.13 | Ayantek

This Week in Digital Strategy 10.25.13 | Ayantek | Ayantek's User Experience Design Digest | Scoop.it

Happy Friday, everyone! This was another busy and informative week in the world of digital strategy. Discussed this week are the top design trends in mobile apps, the changes that you need to implement in order to adapt to Google’s Hummingbird update, and how to successfully manage your social media strategy in 30 minutes a day. Also, a new report surfaced that saying that Facebook ads are significantly more profitable on iOS than Android. Finally, we see how MLB’s Instagram account is generating excellent user engagement from their coverage of the World Series. 


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Inside Responsive Design: The Pros And Cons Of The Popular Mobile Strategy

Inside Responsive Design: The Pros And Cons Of The Popular Mobile Strategy | Ayantek's User Experience Design Digest | Scoop.it

Responsive design, a technology that stretches or shrinks Web pages to fit differently sized screens, has emerged as the most-often recommended manner of optimizing content for mobile devices. This dominance was cemented in mid-2012 when Google recommended responsive design as the best strategy for smartphone-optimized websites. 

 

As the iPhone, Android phones, and iPad became bestselling consumer gadgets, businesses realized their Web presence needed to translate to those smaller screens. Otherwise, their websites would bear tell-tale signs of a business clueless to mobile: tiny text, tinier links, and a jumbled layout. They risked lost traffic and sales.

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6 Steps to Identifying Usability Problems: Measuring Usability

6 Steps to Identifying Usability Problems: Measuring Usability | Ayantek's User Experience Design Digest | Scoop.it

A usability problem is anything in a product or website that leads a user to an undesirable outcome. It's relatively easy to spot when users have problems in an interface. It's a lot harder to know what, if anything, to do about them.  Making usable interfaces starts with understanding what in an interface is causing problems and helping to fix them. Here are six steps to help identify and fix usability problems more efficiently.

The Ayantek Team's insight:

This is an excellent article that provides 6 steps to identifying and fixing usability problems more efficiently.

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This Week in Digital Strategy 9.13.12 | Ayantek

This Week in Digital Strategy 9.13.12 | Ayantek | Ayantek's User Experience Design Digest | Scoop.it

Happy Friday, everyone! This week provided another of informative look into the world of digital strategy. Insights are given into ethical ways to increasing search traffic; using humor in your social media campaign can increase user engagement, and new mobile KPIs. In addition to these great articles we also touch upon the power of the SMAC Stack and how it gives companies exponential growth opportunities. Get the full scoop in our TGIF roundup.


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The Key Components of a Mobile App Strategy

The Key Components of a Mobile App Strategy | Ayantek's User Experience Design Digest | Scoop.it

There is no question that mobile apps are the future of commerce. Not when the writing on the digital wall tells us that some 25% of online retail is bound for smartphones and tablets by 2017. That doesn't mean that your company is automatically clear on what to do, exactly. What is your mobile app strategy? And how can you front-load it for success? Getting to what and how starts with asking why. That is, why does your company need a mobile app? The answer lies in the way(s) that your clients use your services and buy your products. If they could be doing so in new — and newly flexible, convenient and relevant ways — there's the why with which your app strategy should start.

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The Ayantek Team's curator insight, August 29, 2013 6:31 AM

This is a great article that goes over the key components of a mobile app strategy. Focusing on user experience, a backend for developers that's fully cloud functional, and building in monetizing mechanisms are three components touched upon in this article. 

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Why Experimental Data is Essential for Website Design | Ayantek

Why Experimental Data is Essential for Website Design | Ayantek | Ayantek's User Experience Design Digest | Scoop.it

Why? Why do you use toggle switch vs. a drop down? Why tabs? Why long page? Why…?

 

Often times clients want to know why proposed solution, feature, interaction, visual treatment - you name it, is better than another. In some cases we, as consultants, can speak from experience, in others it’s good to have some experimental data to support our recommendations.

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7 examples of engaging 404 error pages - Smart Insights Digital Marketing Advice

7 examples of engaging 404 error pages - Smart Insights Digital Marketing Advice | Ayantek's User Experience Design Digest | Scoop.it

If you’re not a webmaster, you may not know what a 404 is, although you will certainly have seen them! Technically speaking Wikipedia describe it as ‘The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with the server, but the server could not find what was requested.’

 

Your users will describe it, to quote a great TED talk by Renny Gleeson  as ‘a slap in the face, …..you feel like you have fallen through the cracks’

 

404 pages can be overlooked on a web build, redesign, or general web updates and this is an opportunity missed if your company’s page is, well, annoying and not helpful to the end user. Yes you may never have out-dated pages, and yes someone may just have typed the link incorrectly, or they may have been sent the wrong link.

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You're Looking at It Wrong — Why the Web Demands Vertical Screens

You're Looking at It Wrong — Why the Web Demands Vertical Screens | Ayantek's User Experience Design Digest | Scoop.it

The first person to twist apart an Oreo, or sit backwards in a chair, or pretend a tennis racket was a guitar — visionaries who recognized that everyday objects used by the masses have higher callings.

I’ve joined them by turning my widescreen monitor vertically.To be clear, I did not invent this idea. People have been rotating monitors 90 degrees since the widescreen was invented. I have just joined them as an acolyte of the modern Internet.

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User Experience should always be top priority

User Experience should always be top priority | Ayantek's User Experience Design Digest | Scoop.it

Customers purchasing online think nothing of taking their business elsewhere. With the internet, brand loyalty doesn’t exist like it used to, even the slightest imperfection in your user experience can drive customers away from your website.

As a marketer, online user experience should be amongst your top priorities. People have come to expect a seamless experience when visiting your website, and now not just on their computer, but also on their smartphone, their tablet and all of their other devices. Cross-channel consistency is key.

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Personas: The Art and Science of Understanding the Person Behind the Visit

Personas: The Art and Science of Understanding the Person Behind the Visit | Ayantek's User Experience Design Digest | Scoop.it

Market segmentation is a basic tenet of marketing that has long been ignored by SEOs. And that's okay, because for a long time working on the keyword-level of abstraction was enough. In fact, you can still do SEO and marketing in any other channel without ever having the idea of market segmentation cross your mind despite (not provided), Hummingbird, and a whole host of changes Google is forcing as of late. That is… if you enjoy 0.04% conversion rates. Right. There have been many posts about personas in the wake of the methods I've popularized for SEO, but nothing that truly walks through the process with data or gives context into how measurement has matured. In this post I'll go into detail about these approaches, giving frameworks and step-by-step instructions on how to build and use personas.

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12 Outdated Web Features That Need to Disappear in 2014

12 Outdated Web Features That Need to Disappear in 2014 | Ayantek's User Experience Design Digest | Scoop.it

We've all been there — yelling at a computer screen or particular website because the antiquated design prevents you from getting where you want to go.

 

But outdated features on your company's website can do more than annoy — it can cost you potential clients or customers.

 

To figure out what exactly agitates users the most, we asked 12 entrepreneurs which website features small businesses should avoid (or get rid of) at all costs. Here's what they had to say:

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This Week in Digital Strategy 12.27.13 | Ayantek

This Week in Digital Strategy 12.27.13 | Ayantek | Ayantek's User Experience Design Digest | Scoop.it

Happy Friday, everyone! With the major holidays behind us we look forward to a new year filled with insights into the world of digital strategy. For our last roundup of the year we have compiled some excellent content that will add value to your digital strategy. This week we have discovered how habits can impact user behavior, how shady SEO tactics can ruin your search rankings and how tables are becoming increasingly more important for online shopping. We want to give you a leg up on the competition when it comes to content marketing with ten predictions for 2014. Finally, we see how Coke Zero used the ‘Sweater Generator’ to increase user engagement.

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How to Lower Your Site's Bounce Rate

How to Lower Your Site's Bounce Rate | Ayantek's User Experience Design Digest | Scoop.it

On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order to better understand and analyze the success of your marketing campaigns, there are a plethora of web analytics tools to measure everything from time spent on site to cost per engagement, and it's easy to become paralyzed by the inundation of data. But bounce rate is one metric savvy marketers can't afford to ignore, as it measures how effectively your brand is resonating with visitors.

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How Apps are Evolving: A Look at the Recent Design Trends in Mobile Apps

How Apps are Evolving: A Look at the Recent Design Trends in Mobile Apps | Ayantek's User Experience Design Digest | Scoop.it

Design is everything. Great ideas turn into great designs and great designs help in building great apps. Earlier, people worried more about the functionality of the app and cared less about its interface. But times have changed. People now have a zero-tolerance policy for antiquated apps.

 

App Developers not only need to create aesthetically pleasing interfaces, they also need to keep up to the perpetually altering design trends.

And let’s not overrule the catastrophic outbreak of apps on the three major mobile platforms- Windows, Apple and Android. For your app to stand-out, it needs to have a kickass interface blended with an amazing idea. Might sound exaggerating, but the time of mediocrity is out. Boring, humdrum, run-of-the-mill doesn’t work anymore.

The Ayantek Team's insight:

A mobile apps success hinges on design. This article goes into depth about the 10 design trends that are creating a great user experience. 

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Eric_Determined / Eric Silverstein's curator insight, October 24, 2013 10:43 AM

"Design is everything. Great ideas turn into great designs and great designs help in building great apps.


Earlier, people worried more about the functionality of the app and cared less about its interface. But times have changed. People now have a zero-tolerance policy for antiquated apps."


With businesses competing for their customer's attention, and Mobile  playing an increasing role to engage with customers, it is critical to understand the latest developments to continuously improve your #mobile #customer #experience.


Share your thoughts on some of the trends listed in the article.

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The Definitive Pros and Cons List for iOS 7 | Ayantek

The Definitive Pros and Cons List for iOS 7 | Ayantek | Ayantek's User Experience Design Digest | Scoop.it

iOS 7 has been out for a little over a week now and despite some issues downloading the update on day one we finally have it in our hands. We have taken it for a through test drive. There are some features we love and some features we dislike but overall, we are impressed with the update and it adds value to Apple devices.  Take a look at the features we love and the features we don’t below.


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The Ayantek Team's curator insight, September 27, 2013 7:27 AM

We took a through look at iOS7 and have come to the conclusion that it is a quality update that will add value to your Apple devices but that doesn't mean that there are some drawbacks. 

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Addressing The Responsive Images Performance Problem: A Case Study | Smashing Mobile

Addressing The Responsive Images Performance Problem: A Case Study | Smashing Mobile | Ayantek's User Experience Design Digest | Scoop.it

Five-inch mobile devices are on the market that have the same screen resolution as 50-inch TVs. We have users with unlimited high-speed broadband as well as users who pay money for each megabyte transferred. Responsive design for images is about optimizing the process of serving images to users. In this article, we will share our responsive image technique, the “padding-bottom” technique, which we researched and implemented on the mobile version of the Swedish news website Aftonbladet.

 

The techniques presented here are the result of a few weeks of research that we did in October 2012. We were fortunate enough to be a part of the team that built a new responsive mobile website for Aftonbladet. Aftonbladet is Sweden’s largest website, and its mobile version gets about 3 million unique users and up to 100 million page views per week.

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Website Navigation: 4 Tips for Maximum Usability

Website Navigation: 4 Tips for Maximum Usability | Ayantek's User Experience Design Digest | Scoop.it

Here’s a conversion optimization metaphor for you…

If your website were a building, hyperlinks would be the doors.

What does that mean? You don’t want people to get stuck anywhere on your website. So you should always make sure they know how to get from place to place easily and efficiently. This article will discuss the four primary pathways by which users get places on your site… and tell you how to optimize these pathways for maximum impact.

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