Why is content such a “buzz”?! In 2010 the curation of content became the mantra for all things digital. This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. Why is the WhatsApp acquisition considered relevant in the world of content creation? It is because of the user generated, real time aspects of thoughts, ideas, expressions, sound bites, pictures, and videos that are all being generated in a moment of thought and expressed or shared among the creator’s inner circle. What do marketers need to penetrate? They need the consumer’s state of conscious or that person’s world of influencers. Highly personalized, insightful, meaningful content is the gateway to engagement. What do marketers seek but a loyal customer which is becoming a challenge to maintain in today’s highly competitive, untrusting and commoditized marketplace.
At Ayantek, we understand all things digital. We have amazing vision for how organizations can use digital technologies (like social, mobile, analytics, and the cloud). Then we translate the strategy through fantastic innovation and engineer and deliver our solutions. Our team represents a combination of strong thinkers and amazing doers. We work as a global team, bringing global perspectives to the creation of global solutions for global, enterprise-class organizations.
Why? Why do you use toggle switch vs. a drop down? Why tabs? Why long page? Why…?
Often times clients want to know why proposed solution, feature, interaction, visual treatment - you name it, is better than another. In some cases we, as consultants, can speak from experience, in others it’s good to have some experimental data to support our recommendations.
It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? Where do you actually begin?
First, let’s define content marketing. My favorite definition comes from Joe Pulizzi, who is one of the original content marketing gurus, emphasis added by me.
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Last year, research from Aberdeen's Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year.
For the vast majority of companies we talk to, however, personalization has stayed largely inthe realm of email marketing. Using marketing automation tools, companies have become adept at triggering emails based on behavior, interests, and demographics.
Happy Friday, everyone! Hopefully you are getting caught up in the phenomenon that is True Detective but just in case you aren't we have got you covered with marketing insights. This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. We also found out the qualities it takes to become a social media superhero, how to decide between HTML5, iOS, or Android when making a mobile app, and how adults in the U.S. are around digital media 11 hours a day. Finally, we discuss how Arby's generated a long-lasting social media buzz. Enjoy our round-up below.
It’s been said that in regards to the question of which mobile platform is the best to target for development, the answer is to develop for the mobile web. HTML5 has indeed moved to the forefront of mobile development alongside iOS and Android in terms of market share and developer adoption.
This past December, our President and CEO Praveen Ramanathan spoke at Blue Wave Marketing's 'Marketing Integration Forum'. He gave an insightful presentation on how the SMAC Stack can drive efficiency and innovation within your organization. By combining social media, mobile, analytics, and cloud technologies your digital strategy will be streamlined. To help illustrate the SMAC Stack's benefits Praveen used two examples, Netflix in the B2C space and Analog Devices in the B2B space. Praveen's presentation showed how the SMAC Stack's versatility across many industries. See the insights below. For more videos on the SMAC Stack visit our mircosite.
Customers purchasing online think nothing of taking their business elsewhere. With the internet, brand loyalty doesn’t exist like it used to, even the slightest imperfection in your user experience can drive customers away from your website.
As a marketer, online user experience should be amongst your top priorities. People have come to expect a seamless experience when visiting your website, and now not just on their computer, but also on their smartphone, their tablet and all of their other devices. Cross-channel consistency is key.
Happy Friday, everyone! Hopefully you had a better week than Bob Costas, whose eye has seen better days. This week was another insightful week in the world of digital strategy. We have rounded up the best articles from around the web. We have a great discussion about mobile this week our Program Director, James Maconochie has posed the question, “Should everything go mobile?” Continuing the discussion we have a great article on why mobile apps are the future of marketing. We also give you tips on how to correctly run a social media contest to increase your brand’s value and how to develop KPIs to determine your content marketing’s ROI. Finally, we see how Marc Jacobs in using ‘social currency’ in their Manhattan pop-up shop to increase their brand value on social media.
We are currently working with a customer to develop a secure customer portal addition to their public website. A fundamental requirement for the portal was that it should be not only accessible to, but easily used by, any device regardless of screen resolution. Today this seems like a no brainer, given the increasing share and significant growth rate in website access from mobile devices, 17% of global web traffic comes through mobile.
This week we continue with the recap of our SMACdown event that took place at this year’s FutureM conference in October. Last week we showed you how the Marketing Mavericks provided a solution that leveraged the SMAC Stack to drive sales and enhance the customer experience for BJ’s Wholesale Club. Now it’s the Digital Dynamos turn to show how to they tackled iRobot’s business challenge to drive customer awareness and expand the brand's footprint. This team of marketing aces was made up of Ayantek’s own President and CEO Praveen Ramanathan, Blue Wave Marketing’s President and CEO John Moran, and Bluetrain Mobile’s Founder and CEO Steffan Berelowtiz.
The mobile market is growing fast. How fast do you ask? At light speed. PCs are becoming an afterthought. Mobile is not just going to be defined to your smartphone anymore. Mobile is going to be on your tablet, car, and clothing. And if Google and Apple’s move into home appliances is any indication mobile will be everywhere. This graph put out by Business Intelligence shows how PCs are hitting a plateau and mobile devices are on the rise.
Ayantek worked with The Rao Institute (TRI), an organization founded by best selling author Dr. Srikumar Rao, to build a new website promoting programs to help individuals discover their unique purpose for existence. The programs deal explicitly with issues such as developing personal values, ethics, integrity and achieving mastery. The TRI website was in need of a makeover in terms of branding, website structure and design as well as providing the ability for customers to view and register for scheduled program offerings. Ayantek took a creative approach to designing a new logo and color palette, which added tremendous value to the TRI brand.
In a previous blog, I discussed creating interactive prototypes in InDesign, a program originally created for print publication. I explored print layout tools that translate seamlessly to web projects as well as interactive features such as adding URLs, creating buttons with multiple states, and animating simple flyouts. In this blog I will explore how to create an interactive form in InDesign—an efficient way to create a prototype for usability testing.
When beginning an interactive project in InDesign, I recommend customizing your workspace to include interactive features. Start by going up to the Window menu, then hover over ‘Workspace’ and select ‘Interactive for PDF’.
If you’re not a webmaster, you may not know what a 404 is, although you will certainly have seen them! Technically speaking Wikipedia describe it as ‘The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with the server, but the server could not find what was requested.’
Your users will describe it, to quote a great TED talk by Renny Gleeson as ‘a slap in the face, …..you feel like you have fallen through the cracks’
404 pages can be overlooked on a web build, redesign, or general web updates and this is an opportunity missed if your company’s page is, well, annoying and not helpful to the end user. Yes you may never have out-dated pages, and yes someone may just have typed the link incorrectly, or they may have been sent the wrong link.
Creating engagement in the financial industry is about creating value for its customers. In this industry, creating value directly leads to revenue. Ayantek created two mobile applications for LPL Financial to create value through content and a Social, Mobile, Analytics, and Cloud (SMAC) based approach, resulting in higher customer engagement.
LPL Financial helps entrepreneurial financial advisors (customers) establish successful businesses by helping them manage the complexity of their investment practices, and enabling them to effectively assist their clients in achieving their financial goals. LPL does this by providing an integrated platform of proprietary technology, brokerage, and investment advisory services. As the nation’s largest independent broker/dealer, LPL Financial supports a network of more than 13,000 financial advisors.
The first person to twist apart an Oreo, or sit backwards in a chair, or pretend a tennis racket was a guitar — visionaries who recognized that everyday objects used by the masses have higher callings.
I’ve joined them by turning my widescreen monitor vertically.To be clear, I did not invent this idea. People have been rotating monitors 90 degrees since the widescreen was invented. I have just joined them as an acolyte of the modern Internet.
There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. As evidenced by the projection that big data will grow to a $53 billion dollar industry by 2017, which is up from $12 billion in 2013, the mandate is clear1. However, while the investment and expectation exists across many industries, it is not an easy hill to climb to achieve the capabilities needed to derive deep insights and be able to make decisions. The investments are starting to pay off, though, which indicates there may really be a pot of gold that awaits those who pursue the analytics path.
Cloud computing is everywhere. In its various forms, it's being adopted across the full technology spectrum, from consumers using it at an alternative to traditional storage to enterprises employing it as an end-to-end infrastructure solution. After visiting Bett 2014, it's also obvious that education stands to benefit from cloud deployment.
In many ways, the needs of schools aren't that different from those of the modern SME: simplified resource management and the efficient, reliable provisioning of key services. Indeed, the increasing importance of cutting-edge tech in education is reflected by the number of blue chip firms looking to enter the space - major vendors like Acer, Google, HP, Intel, Lenovo, Microsoft, Misco, Sony and Toshiba were all out in force at
Have you been writing some great content for your blog recently but you aren't seeing the results? This problem is more common than you think. Writing great content is only half the battle. Presenting your blog in a way that will catch reader’s eyes and keep them browsing on your site is key. Below are five elements that you can add to your blog to help increase your engagement.
As designers, it is our job question why elements should exist. Sometimes we get so caught up in new ideas about navigation and animations that we forget to go back and examine more common elements—like social media buttons.
They are unsightly relics of the web 2.0 era, yet they continue to find their way into new designs. Why does this happen?
I’ve never been fond of them, but for a long time they seemed necessary. Trading some visual appeal for social network traffic is a compromise many make. Plus, it is easy to hop on the bandwagon. If Mashable uses them, why shouldn’t I?
Market segmentation is a basic tenet of marketing that has long been ignored by SEOs. And that's okay, because for a long time working on the keyword-level of abstraction was enough. In fact, you can still do SEO and marketing in any other channel without ever having the idea of market segmentation cross your mind despite (not provided), Hummingbird, and a whole host of changes Google is forcing as of late. That is… if you enjoy 0.04% conversion rates. Right. There have been many posts about personas in the wake of the methods I've popularized for SEO, but nothing that truly walks through the process with data or gives context into how measurement has matured. In this post I'll go into detail about these approaches, giving frameworks and step-by-step instructions on how to build and use personas.
As a designer who first fell in love with print design that I saw in magazines like Vogue, I started my career resizing print ads and creating long technical printed books. Through these teeth-cutting projects, I became proficient in InDesign—the industry standard print layout program—an extremely efficient tool for creating consistent, standard layouts.
The demand for online design work continues to grow, along with the need for wireframes and prototypes to accompany visual design comps. As a designer, why learn an inferior layout program like Visio or PowerPoint for this work? In this blog, I’ll touch on the older features you loved as a print designer that will make wireframes more efficient as well as the new interactive features that make simple prototyping a breeze.