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All the latest trends and headlines in UXD and human-computer interactions
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Personas: The Art and Science of Understanding the Person Behind the Visit

Personas: The Art and Science of Understanding the Person Behind the Visit | Ayantek's User Experience Design Digest | Scoop.it

Market segmentation is a basic tenet of marketing that has long been ignored by SEOs. And that's okay, because for a long time working on the keyword-level of abstraction was enough. In fact, you can still do SEO and marketing in any other channel without ever having the idea of market segmentation cross your mind despite (not provided), Hummingbird, and a whole host of changes Google is forcing as of late. That is… if you enjoy 0.04% conversion rates. Right. There have been many posts about personas in the wake of the methods I've popularized for SEO, but nothing that truly walks through the process with data or gives context into how measurement has matured. In this post I'll go into detail about these approaches, giving frameworks and step-by-step instructions on how to build and use personas.

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Rescooped by Tyler Borosavage from Ayantek's Social Media Marketing Digest
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3 Tactics to Craft a Buyer Persona That Will Clearly Define Your Market Segment | Ayantek

3 Tactics to Craft a Buyer Persona That Will Clearly Define Your Market Segment | Ayantek | Ayantek's User Experience Design Digest | Scoop.it

A couple weeks ago I was asked by a friend and colleague if I could give her any advice on developing buyer personas for her company – a really great organic food business. While trying to craft a helpful response it occurred to me that there are several “right” ways to create user personas for your website; it really is as much an art as it is a science. How you actually go about it will depend largely on the answers to the following questions:


Via Tyler Borosavage
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