Applying the Scientific Method to Proving Social Media Results | Ayantek | Ayantek's User Experience Design Digest |

There’s no way around it - there’s a problem with measuring our social media efforts. So far, there is no clearly defined relationship between the analytics provided by the major social networking platforms, and the Key Performance Indicators (KPIs) that mean most to us as businesses. How useful is the fact that our engagement indicators have shown a 300% growth but nobody seems to be filling in the form on our landing page? Some would say very, others, not so much. The sad fact is that unless you are in a direct eCommerce sell scenario, it’s very difficult to show social’s impact on quantitative KPIs like revenue or cost.

Via The Ayantek Team