SMACdown 2013: The Digital Dynamos Sweep Up the Competition with their SMAC Solution | Ayantek | Ayantek's User Experience Design Digest | Scoop.it

This week we continue with the recap of our SMACdown event that took place at this year’s FutureM conference in October.  Last week we showed you how the Marketing Mavericks provided a solution that leveraged the SMAC Stack to drive sales and enhance the customer experience for BJ’s Wholesale Club. Now it’s the Digital Dynamos turn to show how to they tackled iRobot’s business challenge to drive customer awareness and expand the brand's footprint. This team of marketing aces was made up of Ayantek’s own President and CEO Praveen Ramanathan, Blue Wave Marketing’s President and CEO John Moran, and Bluetrain Mobile’s Founder and CEO Steffan Berelowtiz.