Designing an optimized landing page isn't exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So ... how schooled are you in the concept of conversion-centered design?
Conversion-centered design (CCD) is a discipline targeted specifically at designingexperiences that achieve a single business goal. It seeks to guide the visitor toward completing that one specific action, using persuasive design and psychological triggers as devices to increase conversions.