Ayantek's User Experience Design Digest
All the latest trends and headlines in UXD and human-computer interactions
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Reaching the Pot of Gold: How Investments in Analytics Are Paying Off | Ayantek

Reaching the Pot of Gold: How Investments in Analytics Are Paying Off | Ayantek | Ayantek's User Experience Design Digest | Scoop.it

There is a lot of buzz currently about analytics and big data, and rightfully so.  The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment.    As evidenced by the projection that big data will grow to a $53 billion dollar industry by 2017, which is up from $12 billion in 2013, the mandate is clear1.   However, while the investment and expectation exists across many industries, it is not an easy hill to climb to achieve the capabilities needed to derive deep insights and be able to make decisions.  The investments are starting to pay off, though, which indicates there may really be a pot of gold that awaits those who pursue the analytics path.


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Rescooped by The Ayantek Team from Ayantek's Mobile Marketing Digest
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A Quartet of SlideShare Presentations to Stir Up your Marketing Mojo | Ayantek

A Quartet of SlideShare Presentations to Stir Up your Marketing Mojo | Ayantek | Ayantek's User Experience Design Digest | Scoop.it

Happy Friday, everyone! If you don’t know it already, SlideShare is a great tool used for posting presentations, webinars or PDFs online - basically it is the YouTube of slideshows. We have compiled a collection of excellent SlideShares that have inspired a lot of white board activity at our marketing meetings; we think they will help you to get a 5000 foot overview of your marketing strategy and set your creative juices to flowing. The presentations we show here align with our company message that the “SMAC stack” (the combination of social, mobile, analytics, and cloud technologies) will effectively help you optimize your marketing strategy and drive customer engagement, innovation, and business productivity. 


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