UX: The New Brand Leaders | Johnny Holland | Ayantek's User Experience Design Digest | Scoop.it

Like it or not, we, the UX community, are the new brand leads. Don’t believe me? My 65-year old mother used the words “poor user experience” recently with that disdainful look in her eye that said “Never again, brand X.” Our work has become the new decider in brand preference. It’s time to take the reins and move into our new role.