Why is content such a “buzz”?! In 2010 the curation of content became the mantra for all things digital. This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. Why is the WhatsApp acquisition considered relevant in the world of content creation? It is because of the user generated, real time aspects of thoughts, ideas, expressions, sound bites, pictures, and videos that are all being generated in a moment of thought and expressed or shared among the creator’s inner circle. What do marketers need to penetrate? They need the consumer’s state of conscious or that person’s world of influencers. Highly personalized, insightful, meaningful content is the gateway to engagement. What do marketers seek but a loyal customer which is becoming a challenge to maintain in today’s highly competitive, untrusting and commoditized marketplace.
Digital marketers consider email the most effective digital tactic for building awareness (41% of respondents), boosting acquisition (37%), and increasing conversion (42%), the survey of 300 US-based digital marketers found.
There is a harmful paradigm in the Internet Marketing strata and especially within the sub-sect/cult of Search Engine Optimization that has produced nothing more than the usual: two classes of separatists denying the reality of the other’s world view, both of which are scrambling under a controlling hand that is misguiding, misdirecting, and malintented (I may have just invented a new word). This hand uses every trick in the strategist’s book like politics, propaganda, polysemy, polemics, and plausible deniability.
Some marketers believe that the number of followers they have is an indication of their success on social media. A recent Wall Street Journal article argued that social media is failing to live up the marketing hype companies originally expected. The reason for this is because many companies get caught up in the numbers game and focus their efforts on growing their audience on social media. A successful social media strategy should emphasize customer engagement and interaction with followers.
Digital transformation will be one of the most significant drivers of business change during upcoming years. This profound trend sits at the intersection of business strategy and technology, enabled by cloud, mobile, data, and analytics.
Because business model changes lie at the heart of these transformation efforts, there are implications across the enterprise. Operations, marketing, service, IT, finance, and other departments will play a role as companies seek models that reflect changing realities in their own industries. During a recent conversation with George Westerman, an MIT researcher on digital transformation, he told me that cross-departmental silo busting is a core aspect of digital transformation.
They say that hindsight is always 20/20. That when we look back at where we came from we can see things we wish we would have known or done better. This couldn't be more accurate when I look back over the years at my content marketing efforts.
But you're in luck! I've outlined seven of the most important ideas I wish I would have known when I was first starting out in content marketing years ago. I hope they help you get ahead of the game.
At Ayantek, we understand all things digital. We have amazing vision for how organizations can use digital technologies (like social, mobile, analytics, and the cloud). Then we translate the strategy through fantastic innovation and engineer and deliver our solutions. Our team represents a combination of strong thinkers and amazing doers. We work as a global team, bringing global perspectives to the creation of global solutions for global, enterprise-class organizations.
With over 150 million active users, and 50% of all users logging into Google Plus daily, Google Plus is a social network you can’t ignore. Sure, it isn’t as popular as Facebook or Twitter, but it can help impact your search engine rankings in a positive way.
Gaining Twitter followers is no easy task. Well, for some anyways. There are many articles on the subject of gaining Twitter followers, but in this article I’ve boiled down the 3 best tools and services to jumpstart your Twitter marketing efforts and gain a following fast.
It is important to note that follower count is only a number. What really matters is engagement. I’ll talk about that in a future blog post. So for now, here are the 3 best tools to gain more Twitter followers.
Ayantek worked with The Rao Institute (TRI), an organization founded by best selling author Dr. Srikumar Rao, to build a new website promoting programs to help individuals discover their unique purpose for existence. The programs deal explicitly with issues such as developing personal values, ethics, integrity and achieving mastery. The TRI website was in need of a makeover in terms of branding, website structure and design as well as providing the ability for customers to view and register for scheduled program offerings. Ayantek took a creative approach to designing a new logo and color palette, which added tremendous value to the TRI brand.
I think we can all agree that measuring the ROI of content is hard. In fact, it's the #1 challenge for marketers (according to a recent study conducted with SmartInsights). So why not get a jumpstart on measuring marketing effectiveness by first measuring your sales funnel efficiency?
Pinpointing inefficiencies in your sales funnel is vital as it helps you spot and plug the leaks that are a detriment to your ROI.
Why? Why do you use toggle switch vs. a drop down? Why tabs? Why long page? Why…?
Often times clients want to know why proposed solution, feature, interaction, visual treatment - you name it, is better than another. In some cases we, as consultants, can speak from experience, in others it’s good to have some experimental data to support our recommendations.
Here are some numbers for you. Each and every day, 350 million photos are uploaded on to Facebook and 500 million tweets are posted to Twitter.
So, here’s the million dollar question: how do you convert that into sales?
First, you should build a library of user-generated content – incentivise customers to share photos and videos of their purchases. Next, capture data from promotions and turn your website into a social hub. Finally, leverage this content to drive traffic, signups and purchases.
Thanks to real-time conversations and trend tracking around the globe, Twitter has established itself as a key player in the social space. But one thing that really sets Twitter apart from other social networks is that it’s a powerful amplifier for branded messages.
There are currently 230 million active members generating more than 500 million tweets per day. On average, Twitter users follow six or more brands, and some of the top reasons for doing so include access to discounts, updates on upcoming sales, and exclusive content. What does this mean for you? Well for starters, it tells you that your customers are ready to hear from you.
Did you know that every minute another 293,000 statuses are updated on Facebook? Or that 433,000 Tweets are also sent out in that short timespan? If you think those numbers are big, there are also 4.7 million new posts each minute on Tumblr alone (including reblogs). See, there are quite a few things that happen online every second that ticks by. Do you happen to be on one of the 88,000 Skype calls going on as we speak?
Recently we looked at how much data is generated in one Internet minute and below you can get a better idea of how much sharing activity takes place then too.
Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report from Searchmetrics.
The analysis was based on data from millions of keyword searches conducted on Google.com in the United States between January and December 2013. The number of results that include Universal Search integrations has steadily increased over time and is up six percentage points from 2012, it found.
Yesterday I saw a PPC advert for a pair of shoes that I’d wanted for a while. I clicked through to find that the product was actually out of stock. The next day I was retargeted by the same retailer advertising the same shoes and but at a different price, I clicked through again, and again found that the price was as it was yesterday and there was still no stock. It’s not the first time I have seen this and imagine you may have too. The experience got me thinking about the dangers of running digital marketing in silos leading to a lack of integration with businesses a long-way from the holy grail of integrated marketing communications. In my experience the PPC, retargeting and the merchandising team were all doing the right things:
Running a good blog or content marketing strategy probably isn’t as hard as running a kingdom. Figuring out what your readers actually want from you can be done through surveys, monitoring website analytics and several other easily available tools. Research done by others in your niche or industry can be useful sources too.
The mobile market is growing fast. How fast do you ask? At light speed. PCs are becoming an afterthought. Mobile is not just going to be defined to your smartphone anymore. Mobile is going to be on your tablet, car, and clothing. And if Google and Apple’s move into home appliances is any indication mobile will be everywhere. This graph put out by Business Intelligence shows how PCs are hitting a plateau and mobile devices are on the rise.
A few years ago, a fundamental shift occurred in the way marketers began to view online content. Initially, there was a bit of a “build it and they will come” mentality, where marketers felt that they could just create content, put it on their website, and it would organically generate the reach and engagement they were looking for. However, in 2014 we’ve come to realize that a content distribution plan is essential to achieving desired results from our content marketing efforts.
Content curation is an art, yes, it's more than just technology. The best users of content curation tools are the ones who have mastered the art of using them effectively. Some of us are not even aware of the benefits which these tools offer. The amazing technology working behind, provides us an easy opportunity to leverage on the existing content in order to maximize it for our own branding needs.
I am a big fan of paper.li and scoop.it when it comes to curating content. With paper.li, I can choose my own topics, select the available resources and boom, my personalized channel is ready. This happens at a lightening fast speed and I save a lot of time. Yes, the interface is easy but the real work starts after the newspaper gets created. I need to devise strategies and plan the publishing of sources in a manner so that it serves my main business needs.
It has become critical for all businesses to have a thriving online presence, and, for businesses who conduct themselves exclusively online, driving traffic to your website is the lifeblood on which your livelihood depends for survival. Many business owners struggle with figuring out which strategies for marketing and driving traffic to your website are the most dependable and will yield long-term results that will sustain their business for the future. In my many years of experience in building successful online companies and helping other business owners build their own online presence, I have tested and perfected the most dependable and sustainable marketing strategies for creating a successful online presence. Below, I am about to share with you how to implement the strategies that have brought me the greatest success.
B2B Marketing and Circle Research surveyed over 288 client-side marketers to gather insight into how B2B companies are using social media, who is posting content and their key challenges.
Their infographic shares these top level findings:
LinkedIn generates the most revenue.Top 3 platforms for brand awareness are Twitter, LinkedIn and Facebook.75% of content is posted by the Marketing team, followed by Key Experts within the company and then the Management Team.Key challenges are showing ROI and the time involved in social media.
Social media marketers – myself included – spend a great deal of time talking about the importance of content. And the rationale for that focus is justified. Great content is an important component of a greater equation for how you can provide value to your targeted audience and positively address your business goals. But therein lies the crux of what this post is about: content is only part of the equation for how you can provide value to your targeted audience. There are many ways that you can use social media to great effect that have absolutely nothing to do with creating content.
While Facebook remains the biggest social network by almost every metric that matters – an eye-opening 82 percent of internet users worldwide (excluding China) now have a Facebook account – active usage of the platform has actually fallen over the past six months, reveals new data from GlobalWebIndex.
Facebook leads Google+*, YouTube, Twitter and LinkedIn in the list of top global social networks, but use of all of these platforms has dipped over the past two quarters – Facebook has seen a six percent drop in active usage since Q3 2013, beaten only by YouTube (-8 percent), with LinkedIn (-3 percent), Twitter (-3 percent) and Google+ (-1 percent) also softening.