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Why is content such a “buzz”?! In 2010 the curation of content became the mantra for all things digital. This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. Why is the WhatsApp acquisition considered relevant in the world of content creation? It is because of the user generated, real time aspects of thoughts, ideas, expressions, sound bites, pictures, and videos that are all being generated in a moment of thought and expressed or shared among the creator’s inner circle. What do marketers need to penetrate? They need the consumer’s state of conscious or that person’s world of influencers. Highly personalized, insightful, meaningful content is the gateway to engagement. What do marketers seek but a loyal customer which is becoming a challenge to maintain in today’s highly competitive, untrusting and commoditized marketplace.
There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. As evidenced by the projection that big data will grow to a $53 billion dollar industry by 2017, which is up from $12 billion in 2013, the mandate is clear1. However, while the investment and expectation exists across many industries, it is not an easy hill to climb to achieve the capabilities needed to derive deep insights and be able to make decisions. The investments are starting to pay off, though, which indicates there may really be a pot of gold that awaits those who pursue the analytics path.
In previous posts we have looked at how marketers can stay relevant by developing their digital marketing skills. Simon Swan asked Are you a T-Shaped Marketer? which is an interesting way of reviewing the depth and breadth of your digital marketing skills and I summarised another infographic showing how the modern marketer needs to be Part Scientist and Part Artist. We also interviewed online recruiters to find out what industries were looking for when employing digital staff and reviewed typical digital marketing roles in our marketing job descriptions outlines.
Gamification has tremendous potential in the education space. How can we use it to deliver truly meaningful experiences to students? Learn all about the impact of gaming on education in this infographic.
Facebook announced last October that the social network's average referral traffic to media sites increased 170% in 2013. Now, we're seeing mobile play an even larger role for publishers' overall traffic.
More than half of Facebook's referral traffic to media sites in January 2014 came from mobile, according to a recent report from Shareaholic. Overall, 16.2% of site referrals came from Facebook.
This past December, our President and CEO Praveen Ramanathan spoke at Blue Wave Marketing's 'Marketing Integration Forum'. He gave an insightful presentation on how the SMAC Stack can drive efficiency and innovation within your organization. By combining social media, mobile, analytics, and cloud technologies your digital strategy will be streamlined. To help illustrate the SMAC Stack's benefits Praveen used two examples, Netflix in the B2C space and Analog Devices in the B2B space. Praveen's presentation showed how the SMAC Stack's versatility across many industries. See the insights below. For more videos on the SMAC Stack visit our mircosite.
Have you been writing some great content for your blog recently but you aren't seeing the results? This problem is more common than you think. Writing great content is only half the battle. Presenting your blog in a way that will catch reader’s eyes and keep them browsing on your site is key. Below are five elements that you can add to your blog to help increase your engagement.
A new study conducted by University of Massachusetts Dartmouth reveals why people, specifically millennials, interact with brands on social media. The study can help businesses understand how to leverage their social media accounts and use them more effectively.
The study looked into why millennials, people born between 1980 and 2000, connect with brands on social media. This group makes up an important market for many businesses, as it includes young professionals and teenagers.
As designers, it is our job question why elements should exist. Sometimes we get so caught up in new ideas about navigation and animations that we forget to go back and examine more common elements—like social media buttons.
They are unsightly relics of the web 2.0 era, yet they continue to find their way into new designs. Why does this happen?
I’ve never been fond of them, but for a long time they seemed necessary. Trading some visual appeal for social network traffic is a compromise many make. Plus, it is easy to hop on the bandwagon. If Mashable uses them, why shouldn’t I?
Social media contests are a great way to promote your company and increase your visibility online. Outside the price of the prize, social media contests are essentially free, which is a great bonus.
Successful contests can create customers for life, and, by engaging your target audience and customer base in an interactive experience, you're creating a memorable bond between your brand and your target audience.
But not all companies have successful experiences with social media contests. For best results, follow these social media contest do's and don'ts for effective marketing.
As we accept that our consumers are learning about, and navigating through, more and more information about our brand, organisation, industries or topic areas as they research online, we’re needing to deploy more sophisticated strategies in order we can earn attention, and importantly trust. This is what sits behind the drive of content marketing’s rise to the forefront of the digital marketing agenda.
We are currently working with a customer to develop a secure customer portal addition to their public website. A fundamental requirement for the portal was that it should be not only accessible to, but easily used by, any device regardless of screen resolution. Today this seems like a no brainer, given the increasing share and significant growth rate in website access from mobile devices, 17% of global web traffic comes through mobile.
It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. It turns out social media may be even more influential than we have imagined, just not in the way many of us have envisioned. Let’s take a look.
Here's a stat we've heard over and over: 58% of American adults own smartphones. Pair that with the fact that digital culture permeates almost every aspect of our lives, and we can already assume the average person spends a lot of time with gadgets.
According to a new cross-platform report from Nielsen, our suspicions are confirmed: The average American adult spends 11 hours per day with electronic media. That includes watching the age-old activities of watching TV and listening to the radio — which, surprisingly, are the top two digital activities in the average American adult's day.
Is the fear, uncertainty and doubt setting in yet?
Well, no reason to panic quite yet, but before you have to switch, let’s talk about why you want to switch sooner rather than later.
Universal Analytics (UA) is still in beta for now, but at Cardinal Path we’re lucky to have been working with UA as a Google Analytics Certified Partner since its very early stages. And we can tell you it’s come a long way; in all but a handful of cases it’s ready to go.
Before we get into why you should probably hurry up and get on the UA bandwagon, let’s take a quick look at the two step upgrade process.
Education continues to play an important role in any country’s overall growth. The education market has become more challenging due to the rapid growth and evolution in the modes of imparting education; schools, colleges, private tuition, online education courses, distance education, test preparations, professional trainings etc.
The most concerning factor for universities or educational institutions across the world is student dropout rate, especially in developed countries. Here are some facts based on a research about the student drop out patterns in large economies.
350, 500, 1,000, 1,500, 2,000… all of these numbers have been thrown at us when it comes to creating blog content. Some sources say shorter blogs are better because your audience doesn’t have time to read. Other sources say longer blogs are ideal because they build credibility, authority and SERPs. Finally, there are still more sources that claim shorter is better because it does everything a long blog does in a short, sweet package. So, which is it?
OK, so lately I’ve seen “shorter is better” circulating around on the Internet. While we DO have only 33 seconds to grab attention on a home page, a long-form blog over 2,000 words will actually get you noticed in search engine rankings. If you have a really good, poignant message in 100 words, but Google never ranks it—good luck Charley! Getting found is most important, and you can’t get found with a blog less than 500 words.
The study, which polled more than 1,600 self-identified social media users in college from around the country, also found that the majority of pictures sent through Snapchat by this group are selfies. Roughly 50% of men said they send a selfie at least half the time, and 70% of women said the same. (The study certainly supports Oxford Dictionaries' decision to make "Selfie" the word of the year in 2013.)
The study included some not-so-surprising information — for example, most college students use Snapchat on Friday and Saturday evenings. But it also included some interesting data that could bode well for Snapchat's financial future.
Audience engagement is the definitive measure of a blog's success, whether you're blogging for a marketing firm or simply to indulge your own interests. You've probably watched as some posts go viral while others sit quietly in the corner.
But engaging a readership doesn't mean churning out clickable links. By all accounts, your blog needs substance. It needs to nourish your readers.
Implementing a marketing automation system is great, but showing ROI is the goal. Depending on the technology available to you and the processes you have in place, this may be a challenge. One of the things I see my clients struggle with is the ability to produce reports that definitively show marketing’s impact on revenue. If you are just starting your journey to Revenue Marketing™, keep in mind that all metrics are not created equal. In fact, there are layers of reporting that need to be created and utilized in order for you to show marketing’s contribution to revenue for your organization.
We are constantly trying to solve the ongoing mystery of the future of search. Some people say guest blogging is coming to an end, while others believe social media has now the bigger chunk of the pie.
Sadly, there is no single solution that will get you the results you are wishing for, which is why SEO has evolved to more than just link building and on-page optimization.
However, there is one strategy that will help boost your search engine rankings and online presence more than others. It’s called content marketing.
Happy Friday, everyone! Hopefully you had a better week than Bob Costas, whose eye has seen better days. This week was another insightful week in the world of digital strategy. We have rounded up the best articles from around the web. We have a great discussion about mobile this week our Program Director, James Maconochie has posed the question, “Should everything go mobile?” Continuing the discussion we have a great article on why mobile apps are the future of marketing. We also give you tips on how to correctly run a social media contest to increase your brand’s value and how to develop KPIs to determine your content marketing’s ROI. Finally, we see how Marc Jacobs in using ‘social currency’ in their Manhattan pop-up shop to increase their brand value on social media.
Google has increased its importance on user comments present on the content. Having positive comments in your site's content can make your web page more important in the eyes of Google and help it to rank higher. This is not just a blank piece of advice but the current results that Google is returning for some of the top queries clearly indicates the relationship between higher Google rankings and the presence of positive comments in them.
One of the most helpful SEO practices a marketer can do for a business is to blog once a week. As an inbound marketing agency, we recommend this practice for every client. The clients that take us up on this advice and let us implement a weekly blog for them see traffic to their site increase within 6 months. Most see traffic double within a year. As this graph shows, the organic traffic to one client site nearly tripled last year:
It’s fair to say we’re not all good listeners. In fact, the average attention span today is only 8 seconds, down from 12 seconds in 2000. Marketers see this as a challenge to overcome, but few professionals have mastered the art of capturing their audience’s attention and retaining it through content creation. It’s not easy, and fragmented messaging and compulsive exposure to media continues to contribute to a shorter attention span.