Why is content such a “buzz”?! In 2010 the curation of content became the mantra for all things digital. This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. Why is the WhatsApp acquisition considered relevant in the world of content creation? It is because of the user generated, real time aspects of thoughts, ideas, expressions, sound bites, pictures, and videos that are all being generated in a moment of thought and expressed or shared among the creator’s inner circle. What do marketers need to penetrate? They need the consumer’s state of conscious or that person’s world of influencers. Highly personalized, insightful, meaningful content is the gateway to engagement. What do marketers seek but a loyal customer which is becoming a challenge to maintain in today’s highly competitive, untrusting and commoditized marketplace.