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Bring us your core business requirements and challenges and our Consultants and will conduct a ‘SMAC Assessment’ at no charge to you for a limited time only as part of our post-FutureM campaign!
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Happy Friday, everyone! Chances are that you probably did not get your hands on a new Xbox One or PS4 but not to worry we have a great consolation prize…more great insights into the world of digital strategy. This week we cover the importance of conversion, tactics to increasing content consumption, and measuring your return on social media. We also want to help you out this shopping season as retailers gear up to offer deals left and right. So we have captured the eight best mobile apps for Black Friday and Cyber Monday. Enjoy the roundup below!
As a content creator, you can produce the best content in the world, but if it doesn’t break through the clutter and motivate your target audience to want to read it, it holds little value, no matter how well written it was, or how much time and effort you spent on developing, optimizing and distributing it! Think of your content as a gift you give your readers. Content creators need to include intriguing packaging to entice readers and make sure they will want to “open” it.
Happy Friday, everyone! So you probably didn't get a chance to turn down a $3 billion offer like SnapChat did to Facebook this week. There were still many thought-provoking insights in the world of digital strategy to make up for it. We rounded up five social media marketing trends for you to think about in your 2014 marketing plan, and etiquette tips for a successful Google Plus strategy. We also recapped our SMACdown event at this year’s FutureM conference with key takeaways on how the SMAC Stack can increase your organizations productivity. Finally, we explore the NBA’s new YouTube video and see how it turned into a viral piece of content.
As the emcee at Ayantek’s SMACdown event at the 2013 FutureM Conference, my role was to set the stage for the SMACdown where two teams of marketing and technology experts in boxing robes were presenting their perspective on the SMAC Stack. The “Marketing Mavericks” team responded to a challenge from BJ’s Wholesale Club and the “Digital Dynamos” presented a solution for a challenge from iRobot Corporation. Through these two business challenges, each team demonstrated that Social, Mobile, Analytics, and Cloud (SMAC) technologies when adopted in a combined and holistic manner can exponentially increase business productivity and deliver superior user engagement. Below is my quick recap and the key takeaways I took away from the SMACdown event
Part of the process of becoming a social business is to understand social media, and the opportunities social data (collected through social media monitoring platforms) presents for all parts of your business.
We find that our clients are continuously finding new and innovative ways to use social data throughout their business. It’s incredibly exciting to hear about the ways they are using social data, sometimes in ways that we ourselves hadn’t thought of or expected. These businesses are not only using social data for the classic use cases for marketing, online customer service or market research but also for a much wider range of uses, from very in-depth security and risk management to fine-tuned product development. Dell is a fantastic example of a business that has used social to develop from ‘Dell Hell’ several years ago to now being a leader in social media usage.
Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share? The folks at ShareThis have compiled an infographic based on Pinterest interactions they see through the ShareThis network:
In a company, the term “culture” is often defined by qualities such as an organization’s business values, overarching mission statement, operational style, working languages, technology and operating systems, personality traits and in-office habits. Basically I tend to think of a company’s culture as the delicate balance among those inexplicable qualities that make your employees do the things they do. It’s those traits that cannot always be written down on paper that often make employees and their company culture stand out amidst a crowd of “so-so” performers. And it’s often what keeps customers happy and coming back year and after.
The Google Hummingbird update was launched without any formal notification by Google. Various sources indicated it may have been launched around the last week of August or the first week of September. It was an update specifically geared to deal with handling more complex search queries.
With increased dependency on Google, users had started to enter more conversational kinds of queries which demanded instant answers from Google rather than a set of specific pages which might contain the answer. The core search algorithm of Google was updated with Hummingbird
After studying more than 200 billion Facebook ads, it has been discovered that the ads are more effective on iOS than on Android. The study conducted by Nanigans shows that Facebook ads on iOS are 1,790% more profitable than on Android-powered devices.
For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.
Twitter may limit you to 140 characters, but a picture says a thousand words, and can even entice people to read your story.
At least that seems to be the key to accumulating retweets on the microblogging site. A new study published Monday by Dan Zarrella, HubSpot's social-media scientist, found that tweets including photos are significantly more likely to be passed along via retweet. The study also reveals that tweets containing pictures uploaded using pic.Twitter.com links are nearly twice as likely to be retweeted than those without the link. Photos embedded with pic.Twitter.com show up directly in the Twitter stream, meaning people only need to open the tweet to view the photo.
There’s a new wave of technology and computing that we at Ayantek believe offers revolutionary opportunities for organizations to drive customer engagement, innovation and business productivity. This new wave is what we’re calling the SMAC Stack and it encompasses the combined use of Social, Mobile, Analytics and Cloud technologies. Our belief is that organizations who conceptualize these four technologies together as a “stack” will have access to exponential growth opportunities not unlike those seen by early adopters in the PC and internet revolutions.
Our AVP Brett Borgeson's guest blog for MITX in anticipation of our SMACdown event at this year's FutureM conference.
"Embrace" this new acronym of the mobile world:
"SMAC" means "Social, Mobile, Analytics and Cloud" ! ;)
Do you want to create the ‘perfect’ post on social media? The one that will be the most shared, retweeted, liked, and commented on?
Sorry to burst your bubble, but there really isn’t such ultimate ‘perfection’ in social media marketing. Every brand has a different consumer, and every social site has particular nuances for connecting.
Whether you are using Facebook, Twitter, Pinterest, Google+ or LinkedIn, there are, however, best practises for the sites.
This is a great article that gives you insights to what you should be posting many of the popular social media platforms.
Check this interesting article out for tips on what to post, how to post and so much more
Even though email marketing continues to be a core business-to-business (B2B) communication for sales and marketing teams, the market continues to grow from a solely email marketing approach to that of integrated marketing communication.
Rather than using email as a means in which to provide one-way communication the goal is provide marketers with the ability to track, build relationships and manage digital campaigns whilst monitoring a flow of leads – known as Marketing Automation.
In our new Metrics That Matter series, Mashable is speaking with digital marketers about the metrics they pay attention to and why. While it's always a good thing to have consumers tweet nice things about you and "like" your Facebook posts, marketers are in the business of selling, and they need to influence consumer behavior. The goal is first, to let peoplcee know about a product and second, convince them to buy it. But to do so, they need a solid grasp on the best ways to convert consumers.
Monitoring KPIs and analytics are obviously helpful for assessing performance and efficacy, but they're much more than that. "They are early indicators of where resources should be allocated, either to improve problems, or increase growth or revenue," says Hugo Smoter, director of marketing for ecommerce site Spreadshirt. Keeping an eye on metrics can make sure you're spending marketing dollars wisely and targeting the people who are most inclined to make a purchase.
Though his resume is quite impressive, Alex Garcia really has no business owning Emerson Salon. A wildly popular beauty and barbershop in Seattle's well-to-do Capitol Hill neighborhood, Emerson rarely has an empty chair or unfilled appointment--even though Garcia, along with his business partner Matt Buchan, has no training in hairstyling whatsoever.
"Matt and I wanted to experiment and see if we could leverage social media for a local business--something hyperlocal," says Garcia, who helped the Geffen music label Drive-Thru Records pioneer online strategies in 2004 and attracted half a million online followers to Hillary Clinton's presidential campaign in 2008.
Halloween is behind us, American Thanksgiving is upon us and the mad dash towards the end-of-year holidays has begun. I will leave it to others to ponder on how 2013 was meaningful for businesses, small and large, as I would much rather take a look at what to expect in 2014 in terms of social media marketing. For one thing, I believe most brands now understand the impact social media can have on their business, yet many are still dealing with the challenges that come with its reality. Among some of the key concerns:
Google Plus is a social platform that has changed the way marketing is done on social media. In any social media site, there are certain rules that you need to follow in order to be accepted socially by other people. Yes, some social psychology is needed in order to attain the trust and attention of people before they will interact with you.
Google Plus is no different, and if you’re not living by the G+ etiquette code, then you’re missing your opportunity to be influential on this platform.
Happy Friday, everyone! As the world keeps turing in the world of digital strategy new insights keep getting uncovered and we are here to round them all up. This week we have received the 3 rules every digital marketing campaign needs to follow in order to be successful, an infographic about how people are engaging on Pinterest, and why your marketing strategy needs to keep pace with digital culture. We also see how USA Today is using current events and holidays in order to create highly shareable content on Vine.
As a longtime digital marketing consultant and educator, I've had the opportunity to work on hundreds of online campaigns, including email pushes, search-engine marketing campaigns, rich media design and development rollouts, and social media channel creation.
I’ve discovered that regardless of the channel and the technology behind the campaign, there are three fundamental rules that remain true for every aspect of digital marketing and advertising.
Happy Friday, everyone! This was another busy and informative week in the world of digital strategy. Discussed this week are the top design trends in mobile apps, the changes that you need to implement in order to adapt to Google’s Hummingbird update, and how to successfully manage your social media strategy in 30 minutes a day. Also, a new report surfaced that saying that Facebook ads are significantly more profitable on iOS than Android. Finally, we see how MLB’s Instagram account is generating excellent user engagement from their coverage of the World Series.
Social media management strategy in 30 minutes a day is possible. Using the steps in this handy infographic you can get things done fast. As long as you are disciplined, this social media managemnt plan is feasible. Companies seem to be making social part of all marketers jobs instead of hiring a dedicated social media manager. This is particularly true of small business and sole proprieterships.
Managing your social media accounts does not have to take a majority of your day. You are a marketer you have many things on your plate. This infographic gives a great strategy to managing your social media accounts in 30 minutes a day.
How are you managing your social media? helpful and realistic way to make social media work in a B2B context
Many companies and brands run social media contests on the internet. They try their best to ensure that these contests reach a wide audience. There are several ways to promote social media contests. Some of these methods have been already used, others are still being researched.
Thinking of running a social media contest? This article gives great insight to best reach your target market with your contest.
Like most people, I hate being wrong. Let me correct myself: I hate being wrong. There is nothing worse than that sinking feeling when you realize whatever it was you were defending so vehemently is just flat wrong.
At that point, you only have two options: 1) hold onto your point, stick your head in the sand and admit nothing, or 2) swallow your pride, take your medicine and admit you were wrong. I like to think I am not wrong all that often, and despite what my fiancée might say, when I am, I like to think I am one who swallows my pride and admits it.
For a surprisingly long time, it used to be that Search Engine Optimisation (SEO) was all about stuffing your content full of keywords and getting as many backlinks as you could from anywhere you could get them. This led to a lot of people gaming the system, and in many cases, low-quality search results.
It also meant that you could, just by spending money, hire someone to throw a bunch of keywords onto your pages, and then spam links to your website out into the wild, wild web, and see a measurable increase in search engine visits, and leads to your business. These kinds of tactics were usually called ‘blackhat’.