Why is content such a “buzz”?! In 2010 the curation of content became the mantra for all things digital. This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. Why is the WhatsApp acquisition considered relevant in the world of content creation? It is because of the user generated, real time aspects of thoughts, ideas, expressions, sound bites, pictures, and videos that are all being generated in a moment of thought and expressed or shared among the creator’s inner circle. What do marketers need to penetrate? They need the consumer’s state of conscious or that person’s world of influencers. Highly personalized, insightful, meaningful content is the gateway to engagement. What do marketers seek but a loyal customer which is becoming a challenge to maintain in today’s highly competitive, untrusting and commoditized marketplace.
The mobile market is growing fast. How fast do you ask? At light speed. PCs are becoming an afterthought. Mobile is not just going to be defined to your smartphone anymore. Mobile is going to be on your tablet, car, and clothing. And if Google and Apple’s move into home appliances is any indication mobile will be everywhere. This graph put out by Business Intelligence shows how PCs are hitting a plateau and mobile devices are on the rise.
With the current rapid rise in mobile usage, it’s interesting to see these predictions of the path of the mobile consumer into the future. This infographic from Vouchercloud identifies six streams shaping, changing use in mobile devices:
1. Cloud and Mobile Data: By 2018, 90% of mobile traffic will be from cloud applications including video/audio streaming, social networking, online gaming and online storage.
2. Mobile Commerce: M-Commerce is expected to grow over the next 4 years, as already 90% of consumers are using their smartphones for ‘pre-shopping’. Did you know that more than 50% of Amazon shoppers bought their purchases online in the first quarter of this year!
Experts believe the Internet of Things — the concept that all devices, objects and systems could be connected and share information in the future — will have a widespread effect on the way we live our everyday lives by 2025.
According to a new report conducted by the Pew Research Center, about 83% of the 1,600 industry experts surveyed believe the category will dominate the mainstream in about 11 years, but there will be slow progress to reach this level, despite today's trends and hype about it being the next big thing.
How many of your daily tasks would be nearly impossible (or at least more difficult) without mobile devices, e-mail and the internet? It’s tough to imagine accomplishing even the simplest of tasks, especially when it comes to buying and selling goods. Mobile has revolutionized commerce, including the way consumers engage, research and ultimately purchase products.
On the flip side, advertisers now have more ways to reach and influence their audiences. Retailers are now witnessing first-hand how traditional “brick-and-mortar” ideology is rapidly transforming into a new “brick-and-click” reality.
Creating engagement in the financial industry is about creating value for its customers. In this industry, creating value directly leads to revenue. Ayantek created two mobile applications for LPL Financial to create value through content and a Social, Mobile, Analytics, and Cloud (SMAC) based approach, resulting in higher customer engagement.
LPL Financial helps entrepreneurial financial advisors (customers) establish successful businesses by helping them manage the complexity of their investment practices, and enabling them to effectively assist their clients in achieving their financial goals. LPL does this by providing an integrated platform of proprietary technology, brokerage, and investment advisory services. As the nation’s largest independent broker/dealer, LPL Financial supports a network of more than 13,000 financial advisors.
Micro content, I keep hearing this term and thought it’d be useful to explore what it means; why content marketing is evolving and diversifying and what the practical applications of micro content are for marketing.
Essentially, micro content is as it sounds – short form content. Typically low cost, high value content appropriate to social channels. To all intents and purpose it’s social media content.
Happy Friday, everyone! Hopefully you are getting caught up in the phenomenon that is True Detective but just in case you aren't we have got you covered with marketing insights. This week we expanded our knowledge in the world of analytics. Investments in analytics are paying off for companies. We also found out the qualities it takes to become a social media superhero, how to decide between HTML5, iOS, or Android when making a mobile app, and how adults in the U.S. are around digital media 11 hours a day. Finally, we discuss how Arby's generated a long-lasting social media buzz. Enjoy our round-up below.
There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. As evidenced by the projection that big data will grow to a $53 billion dollar industry by 2017, which is up from $12 billion in 2013, the mandate is clear1. However, while the investment and expectation exists across many industries, it is not an easy hill to climb to achieve the capabilities needed to derive deep insights and be able to make decisions. The investments are starting to pay off, though, which indicates there may really be a pot of gold that awaits those who pursue the analytics path.
Smartphones and tablet computers are radically transforming how we access our shared knowledge sources by keeping us constantly connected to near-infinite volumes of raw data and information. We enjoy unprecedented instant access to expertise, from informal cooking lessons on YouTube to online university courses. Every day people around the globe are absorbed in exciting new forms of learning, and yet traditional schools and university systems are still struggling to leverage the many opportunities for innovation in this area.
Facebook announced last October that the social network's average referral traffic to media sites increased 170% in 2013. Now, we're seeing mobile play an even larger role for publishers' overall traffic.
More than half of Facebook's referral traffic to media sites in January 2014 came from mobile, according to a recent report from Shareaholic. Overall, 16.2% of site referrals came from Facebook.
Have you been writing some great content for your blog recently but you aren't seeing the results? This problem is more common than you think. Writing great content is only half the battle. Presenting your blog in a way that will catch reader’s eyes and keep them browsing on your site is key. Below are five elements that you can add to your blog to help increase your engagement.
According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 1,004.2 millionsmartphones worldwide in 2013, up 38.4% from the 725.3 million units in 2012.
In addition to that, tablets will rise to break the 300 million unit mark in 2014 (combining tablet shipments of 263 million and shipments of “other ultramobiles” of 40 million units).
At Ayantek, we understand all things digital. We have amazing vision for how organizations can use digital technologies (like social, mobile, analytics, and the cloud). Then we translate the strategy through fantastic innovation and engineer and deliver our solutions. Our team represents a combination of strong thinkers and amazing doers. We work as a global team, bringing global perspectives to the creation of global solutions for global, enterprise-class organizations.
Ayantek worked with The Rao Institute (TRI), an organization founded by best selling author Dr. Srikumar Rao, to build a new website promoting programs to help individuals discover their unique purpose for existence. The programs deal explicitly with issues such as developing personal values, ethics, integrity and achieving mastery. The TRI website was in need of a makeover in terms of branding, website structure and design as well as providing the ability for customers to view and register for scheduled program offerings. Ayantek took a creative approach to designing a new logo and color palette, which added tremendous value to the TRI brand.
Why? Why do you use toggle switch vs. a drop down? Why tabs? Why long page? Why…?
Often times clients want to know why proposed solution, feature, interaction, visual treatment - you name it, is better than another. In some cases we, as consultants, can speak from experience, in others it’s good to have some experimental data to support our recommendations.
With over a third of customers at major US banks now regularly using mobile banking, it’s imperative that marketers realize the full value of this fast-evolving channel. We asked experts from Citi, JP Morgan Chase, H&R Block and CareOne (a market leading debt service provider) to share their insights about best practices. Whether it’s customer-centric products, growing acquisitions, or providing seamless access to information, this is how they see the future of mobile developing in the financial services industry.
It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? Where do you actually begin?
First, let’s define content marketing. My favorite definition comes from Joe Pulizzi, who is one of the original content marketing gurus, emphasis added by me.
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Over half of brands (55.5%) do not not have an effective strategy in place to deal with negative comments on social networks, according to a recent report from Social Media Marketing University (SMMU).
Some 24.5% of brands are in the process of developing a strategy for dealing with negative comments, 7.6% have strategies in place that are proving to be ineffective, and 23.4% do not have a strategy in place and do not have plans to develop one, the study found.
‘Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on happy’, says Google in its AdWords blog.
‘When searching for great local restaurants, they want places to eat right there on the results page, not another click or two away. It’s the same with hotels, flight options, directions and shopping’, the blog continues.
Here's a stat we've heard over and over: 58% of American adults own smartphones. Pair that with the fact that digital culture permeates almost every aspect of our lives, and we can already assume the average person spends a lot of time with gadgets.
According to a new cross-platform report from Nielsen, our suspicions are confirmed: The average American adult spends 11 hours per day with electronic media. That includes watching the age-old activities of watching TV and listening to the radio — which, surprisingly, are the top two digital activities in the average American adult's day.
It’s been said that in regards to the question of which mobile platform is the best to target for development, the answer is to develop for the mobile web. HTML5 has indeed moved to the forefront of mobile development alongside iOS and Android in terms of market share and developer adoption.
This past December, our President and CEO Praveen Ramanathan spoke at Blue Wave Marketing's 'Marketing Integration Forum'. He gave an insightful presentation on how the SMAC Stack can drive efficiency and innovation within your organization. By combining social media, mobile, analytics, and cloud technologies your digital strategy will be streamlined. To help illustrate the SMAC Stack's benefits Praveen used two examples, Netflix in the B2C space and Analog Devices in the B2B space. Praveen's presentation showed how the SMAC Stack's versatility across many industries. See the insights below. For more videos on the SMAC Stack visit our mircosite.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.