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What Are Remarketing Lists for Search Ads? - YouTube

Google's Remarketing Lists for Search Ads give advertisers the power to target their past website visitors in the search results without the need for banner ...
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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Awww Yiss Marketing!!! | Scoop.it
 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we shouldn’t expect them to recover. Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play. It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.
So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis? Continue reading →
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For email marketers, MailChimp is the preferred software (by a slim margin) - The Hub

For email marketers, MailChimp is the preferred software (by a slim margin) - The Hub | Awww Yiss Marketing!!! | Scoop.it

Excerpt...

 

MailChimp is marginally ahead of the pack, with ExactTarget, Marketo and Oracle Eloqua battling it out for second place. The report noted the wide variety of programs being used by marketers today:

 

"While Mail Chimp (12%) leads the pack by a nose, the market is highly fragmented, with six major providers in close contention and no clear market leader. This is probably because the companies they serve have diverse needs. Since email marketers usually leverage multiple touch points across multiple channels and markets, some companies find that the best solution is to use separate tools that cater to each facet of their marketing objectives, integrating them into a synchronized marketing effort."

 

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marketingIO's curator insight, July 14, 2014 5:58 AM

FWIW. Email without a responder function is antiquated.

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Drive Sales With a Website That's Adapted for an Evolving Online Space

Drive Sales With a Website That's Adapted for an Evolving Online Space | Awww Yiss Marketing!!! | Scoop.it
Develop a winning web strategy with these six suggestions that should pull in more customers.
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Infographic: How To Succeed With Email Marketing Campaigns

Infographic: How To Succeed With Email Marketing Campaigns | Awww Yiss Marketing!!! | Scoop.it
Email’s far from dead. In fact, it’s one of the top activities on mobile devices. So are your emails and email marketing campaigns set to do all they can for success? Here’s an infographic with tips designed to help. The infographic is from the folks at Marketo, who provide an email marketing solution. The data […]
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Millennials Are Not Impressed With Your Content Marketing

Millennials Are Not Impressed With Your Content Marketing | Awww Yiss Marketing!!! | Scoop.it

Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times.

 

While the oft-ridiculed generation may seem easy to dismiss, millennials have a lot of purchasing power and are expected to shell out $1.4 trillion by 2020. It would behoove marketers to win them over, hence the issue in this study. The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers.

 

So what does this all mean for you, as a marketer? For starters, you’ll need to bring your A-game because millennials expect you to understand their needs, their preferences, and their passions. It’s all about them – they are a generation of selfie-takers, after all. Take a look at some best practices for winning over Gen Y according to the study, as well as some other content marketing thought leaders....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 15, 2014 10:10 AM

Learn smarter marketing to millennials.

BrianBurnett's curator insight, July 15, 2014 11:01 AM

Don't assume you know your audience's interests, passions, values and beliefs. Do your homework. We are all busy managing the streams of information coming at us. Some are more savvy than others and Gen Y is much more.

LocalMark's curator insight, July 16, 2014 8:40 AM
Millenials are not impressed, because they want transparency. A lot of content marketing is salesmen dressed up like clowns, hoping to attract someone rich, to make one sale and boom. Instant clown fame.