What is the single most important innovation that Facebook ever came up with?
Before I answer that, let’s think of the real value for users on a social network. Social networks area classic example of the platform business model where users create all the value and there is very little value until users come on board. Real value for every individual user, then, is the value that his network is capable of creating.
Let’s say your business sends, maybe, four original tweets per day. You participate in one or two back-and-forth exchanges of about three tweets each. And you retweet twice.
That simple activity adds up to nine tweets per day. Or 45 tweets per week. Or 180 tweets per month. And that’s not event all that active in Twitter terms. How are you keeping track of it all?
Hopefully you didn’t sheepishly answer “We don’t.” But if you did, there’s help.
By simply accessing the data freely available to you on Twitter and through third-parties, you can create a Tweet Calendar that will keep your content organized, on-message, and ensure that all team members are on the same page.
Blog post titles are powerful. They are the point of contact between content and reader, meaning the level of effectiveness of your title will determine whether the reader clicks or moves on to the next best thing.
We are aware that Facebook enables brands and companies to have connectivity to their customer sets respectively. With the recent announcement on Groups from Facebook quarters we know that Facebook Groups was in news in a big way.
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.