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Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.
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What a fantastic example of being brave and really (NO REALLY!) thinking about how to make content the focus of your social marketing activity. Cheers to @CocaCola . . .
You can have the coolest platforms but without curated quality content, they are nothing but literally "empty vessels making the most noise".
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