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The Biggest Social Media Moments That Got People Talking In 2013 ...

The Biggest Social Media Moments That Got People Talking In 2013 ... | Awesome Online | Scoop.it
We're taking a look at the most prominent hits on social media in 2013, and how they shaped the global conversation.
Doyle Buehler's insight:

Time for a moment :)

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Do proper Content Planning for the next Year : Living For Mondays

Do proper Content Planning for the next Year : Living For Mondays | Awesome Online | Scoop.it
Especially at the end of the year you want to consider doing some content planning for the year ahead. It will save you time and headaches down the road!
Doyle Buehler's insight:

Are you fully planning your content? 

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Rescooped by Doyle Buehler from Public Relations & Social Media Insight
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The Best Branded Content of 2013

The Best Branded Content of 2013 | Awesome Online | Scoop.it

This piece — just like every other Best Branded Content of 2013 piece you’ll read this year — is inherently flawed.

 

That’s because judging the best branded content from the outside is like choosing sports awards without advanced stats — or even some crucial basic ones. Views and shares are great, sure, but they’re heavily influenced by paid distribution. Not a whole lot else is publicly available. It’s not that these stats don’t exist; it’s just that the brands (and their agencies) are the only ones with clean access to them.

 

As a result, you’re left relying on the eye test and personal preferences — unless you look at what “best” means in a different way. To continue the sports analogy, I don’t root for brands to create great content because I’m concerned about the revenue numbers of Oreo or Red Bull or Chipotle. I root for them to create great content because I believe that the media world is a much better place when brands are telling great stories instead of shouting at people....


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Jeff Domansky's curator insight, January 4, 2014 9:19 AM

@Contently shares an inspiring collection of the year's most influential pieces of brand journalism. Many valuable lessons and a must-read for marketing, content and PR prospros. H/T @CraigSilverman 9/10