- Tablet users watch videos when they’re relaxing thus lesser distraction and longer time. Hence, better ad recall. - 65% spend over an hour per day watching videos - Consumers multitask less when using tablets when compared to others devices - Tablets are usually used for “me-time” - After eating, smartphone is the #2 distraction to a tablet user
Facebook remains to be one of the frequently visited sites of many people all over the globe with more than half of the users browsing the site through their mobile phones. Qwaya has released an infographic called “Facebook on Mobile” and below are the key takeaways:
- 75% of the world’s population now has a mobile phone (almost 50% are smart phones) - In the next 2 years, there will be more mobile subscription than people - Facebook has 955 million monthly active users, 57% use their mobile phones - Facebook is seeing 67% monthly active user growth - Americans spend 8.04 hours on average on their mobile phones browsing Facebook than in other sites such as Google, Yahoo! or Microsoft
Ever wonder if DIY home improvements are really worth the time and money? From replacing carpet to simply sprucing up your yard, many home improvement and remodeling projects can yield a high return on investment. In other words, the value the renovation adds to your house is greater than the cost. Before bringing out the toolkit or paint brush, check out this DIY infographic from http://blog.nationwide.com to discover the best home improvements for resale.
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook
20% use LinkedIn
16% use Twitter
15% use Pinterest
13% use Instagram
6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).
Statistics and trends of mobile advertising spending. How much advertisers are spending on mobile ad
22% of consumers used a mobile device to visit a retailer's site. North America spents the most in Mobile Advertising, followed by Asia Pacific Entertainment and Media is the category of business that spends the most mo mobile ads Highest CTR for mobile ads was in between 6pm and midnight Consumers under age 20 are the highes target demographics of mobile ad campaigns
Did you know that 90% of all organizations use content in their marketing efforts?
Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
A look at which major U.S. cities are the best for women business owners, and seven tips to help them get started.
Weighing data from 48 major U.S. cities, Intuit created a list of the top 10 U.S. cities for women entrepreneurs. The criteria included the average income of residents, the unemployment rate and the percentage of businesses owned by women, among other factors.
Tech meccas San Francisco and Seattle came out on top. The list also includes some lesser known startup hubs like Raleigh, N.C. and Atlanta, Ga.
In an infographic published by Marketo and Designed by Column Five Media, you will see an overview of the history of Instagram and its users and examples of ways on how brands use the platform for marketing.
The following infographic from Socialbakers answer questions such as if Facebook Page Admins or Community Manager are usually men or women? Who manages more Pages and who can handle more fans? Are page admins usually older or younger than 30 years old?
- Facebook admins tend to be older than 30 years old - There are more men whose older than 30 that manage Facebook pages - More men handle Facebook pages - However, women handle pages with more fans than men
Through existing trends and data available, we are able to form patterns that will allow us to have a glimpse of how the future will look like.
The following infographic from SelfStorage.com gives us a chance to look ahead to the year 2020, with an eye toward which communities and careers will see the most growth.
It entails which states will have the fastest and slowing growth in terms of jobs availability, the growth of the population and the United States life expentancy. To see the stats and figures in details, check it out at: http://www.selfstorage.com/content/2020-infographic/
Fascinating and jaw-dropping social media statistics for marketers (China's E-commerce market grew to $190 billion in 2012 driven by mobile users and social media and 68% of Facebook users access the site through mobile.
With some PR disasters happening in social media, most companies are quite hesitant to jump in at all. However, the following infographic show some good examples on how social media can be used during crisis or calamities.
This cool infographic was created by Vet Medic that has produced the entire timeline history about the history of the world famous Crufts dog show.
Did you know that Crufts started as a small dog show by the manager of a dog biscuit factory but over time it has become the biggest dog show in the world. For more information on how this iconic show went from strength to strength just take a look at the Vet Medic infographic for all of the cool information.
From Corgis to Chihuahuas, for over 120 years, dogs and their owners have competed against each other at Crufts, which is now the largest dog show on earth.
Hubspot has shared the 2013 State of Inbound Marketing Report from a survey of over 3,000 markerers.
The report highlights the importance of inbound marketing and how it impacts the lives of the consumers and how marketers should adapt accordingly. Below are some of the key takeaways:
- 58% of marketers practice inbound marketing - 54% of more leads are generatoed by inbound than by outbound. - 2x as many marketers say inbound delivers a below average cost-per-lead vs outbound methods. - 48% of marketers will increase inbound spending in 2013 - the third year in a row inbound budget have grown substantially. - 50% of companies consider themselves to be customer-focused - 100% more website conversions result from inbound marketing vs. outbound tactics - 11% of executives lend full support to inbound marketing and 1 of 4 companies align marketing with sales - 200% cheaper cost-per-leads were driven by organizations with formalized marketing-sales handoffs - 125% growth in inbound marketing hiring is expected in 2013 - 44% of full-time marketer hours are being dedicated to inbound efforts (social media, SEO, blogging and content creation) this year
Through this infographic, Rappler explains who the typical Filipino employee (or the unemployed) is -- how old he or she is, how much formal education he or she went through, where he or she works, how much he or she earns, and more.
This visual treat also shows the big picture: how many are vying for jobs or joining the labor pool after graduation, or after contract expiration or termination. The government considers a person eligible to join the labor pool when he or she reaches 15.
While the job numbers in the country are an indication of how the Philippines' phenomenal economic growth is trickling down, we also note the millions of overseas Filipino workers (OFWs) who decided to join or supplement other countries' labor pool.
Where do you go to build your startup before you get investment?
The following infographic from Funders and Founders showcases the places to start your startup that offer the most value for your bootstrap money.
Some of the study’s results, presented in the infographic below, include:
Egypt ranks first among Arab countries and second globally in terms of providing a low-cost environment for entrepreneurs.India ranks first globally in the list of countries that have lower living cost for new entrepreneurs.In Europe, Bulgaria, Portugal, Macedonia and Poland are considered the most convenient countries for startups with limited budgets.With $6,000 in India, you can comfortably bootstrap for 6 months (eating out for every meal).Morocco (Casablanca) this year rated the 3rd most welcoming country for outsiders in the world.
Jonha Revesencio's insight:
India (Bangalore) – the cheapest city out of the top 20 startup ecosystems in the world, ranked by Startup Genome. The visa is for 6 months. $1000 per month will buy you a very comfortable lifestyle.Malaysia – visa-free for 3 months for most countries, top-notch infrastructure in big cities. Singapore is just over the bridge.Thailand (Chiang Mai) – a known heaven for e-entrepreneurs. Affordable, cultural, and exotic.