In the highly competitive world of digital marketing, it is critical that you stand out from the crowd.
Authority marketing (AuthorityMarketing.com) is a systematic process of building your thought leadership and integrating it with your online and offline marketing, in a way that not only helps you get noticed but will streamline your efforts in the long run.
Harsh Ajmera spoke to some industry experts about the subject of Facebook losing its charm.
Jonha Revesencio, a Social Media Consultant and Speaker, shared her insights about the subject:
"While Facebook may have been declining in it’s growth, I think the platform will still remain as one of the main key players in the social media space as more and more people and businesses are getting a better understanding of how the platform can bridge conversation and community between brands and its consumers."
Along with Lilach Bullock from Socialable; Yasamin Beitollahi, Social Media & Public Relations Advisor; May Wang from SmartSiteBlog; Eric Weaver from @IPGMediabrands; Hadel S. Ma’ayeh from Hadel Social Media; Steven Hughes from Dashburst.
The following infographic from SmartRecruiters tries to answer that questions:
52% of hiring managers have decided to not hire at all because they can’t find the right fit.For 55% of companies, it takes over 2 months to find the right candidate.56% of people have been involved in hiring an employee at their company.
- Tablet users watch videos when they’re relaxing thus lesser distraction and longer time. Hence, better ad recall. - 65% spend over an hour per day watching videos - Consumers multitask less when using tablets when compared to others devices - Tablets are usually used for “me-time” - After eating, smartphone is the #2 distraction to a tablet user
Facebook remains to be one of the frequently visited sites of many people all over the globe with more than half of the users browsing the site through their mobile phones. Qwaya has released an infographic called “Facebook on Mobile” and below are the key takeaways:
- 75% of the world’s population now has a mobile phone (almost 50% are smart phones) - In the next 2 years, there will be more mobile subscription than people - Facebook has 955 million monthly active users, 57% use their mobile phones - Facebook is seeing 67% monthly active user growth - Americans spend 8.04 hours on average on their mobile phones browsing Facebook than in other sites such as Google, Yahoo! or Microsoft
Ever wonder if DIY home improvements are really worth the time and money? From replacing carpet to simply sprucing up your yard, many home improvement and remodeling projects can yield a high return on investment. In other words, the value the renovation adds to your house is greater than the cost. Before bringing out the toolkit or paint brush, check out this DIY infographic from http://blog.nationwide.com to discover the best home improvements for resale.
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook
20% use LinkedIn
16% use Twitter
15% use Pinterest
13% use Instagram
6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).
Getting a job is difficult, but it’s a well known fact that social media can make it an easier task.
Here is the ultimate guide to using social for getting a job, by CIPHR.
Takeaways:93% of recruiters will search for social media profiles during the interview process.When using Instagram, make sure you profile is professional, generate high quality content and network.On Facebook – clean up your profile, connect and network
The following infographic from ictQATAR shows social media usage stats for Facebook, Twitter, YouTube and LinkedIn in the Middle East and North Africa region. The Social Media in the Middle East: The Story of 2013 also highlights some interesting stats in the region.
There had been several articles written linking mobile usage to e-commerce and why marketers need to not only optimize their campaigns to look good on mobile but actually put mobile and social at its center. In this article, we will explore more on the psychology as to how people use their mobile phones, what exactly are they browsing (compared to what they already do on the desktop) and what types of products and/or services they purchase through their phones.
The following infographic from Socialbakers answer questions such as if Facebook Page Admins or Community Manager are usually men or women? Who manages more Pages and who can handle more fans? Are page admins usually older or younger than 30 years old?
- Facebook admins tend to be older than 30 years old - There are more men whose older than 30 that manage Facebook pages - More men handle Facebook pages - However, women handle pages with more fans than men
Through existing trends and data available, we are able to form patterns that will allow us to have a glimpse of how the future will look like.
The following infographic from SelfStorage.com gives us a chance to look ahead to the year 2020, with an eye toward which communities and careers will see the most growth.
It entails which states will have the fastest and slowing growth in terms of jobs availability, the growth of the population and the United States life expentancy. To see the stats and figures in details, check it out at: http://www.selfstorage.com/content/2020-infographic/
Fascinating and jaw-dropping social media statistics for marketers (China's E-commerce market grew to $190 billion in 2012 driven by mobile users and social media and 68% of Facebook users access the site through mobile.
With some PR disasters happening in social media, most companies are quite hesitant to jump in at all. However, the following infographic show some good examples on how social media can be used during crisis or calamities.
This cool infographic was created by Vet Medic that has produced the entire timeline history about the history of the world famous Crufts dog show.
Did you know that Crufts started as a small dog show by the manager of a dog biscuit factory but over time it has become the biggest dog show in the world. For more information on how this iconic show went from strength to strength just take a look at the Vet Medic infographic for all of the cool information.
From Corgis to Chihuahuas, for over 120 years, dogs and their owners have competed against each other at Crufts, which is now the largest dog show on earth.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.