A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit.
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
67% use Facebook
20% use LinkedIn
16% use Twitter
15% use Pinterest
13% use Instagram
6% use Tumblr
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).
Statistics and trends of mobile advertising spending. How much advertisers are spending on mobile ad
22% of consumers used a mobile device to visit a retailer's site. North America spents the most in Mobile Advertising, followed by Asia Pacific Entertainment and Media is the category of business that spends the most mo mobile ads Highest CTR for mobile ads was in between 6pm and midnight Consumers under age 20 are the highes target demographics of mobile ad campaigns
Did you know that 90% of all organizations use content in their marketing efforts?
Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
A look at which major U.S. cities are the best for women business owners, and seven tips to help them get started.
Weighing data from 48 major U.S. cities, Intuit created a list of the top 10 U.S. cities for women entrepreneurs. The criteria included the average income of residents, the unemployment rate and the percentage of businesses owned by women, among other factors.
Tech meccas San Francisco and Seattle came out on top. The list also includes some lesser known startup hubs like Raleigh, N.C. and Atlanta, Ga.
In an infographic published by Marketo and Designed by Column Five Media, you will see an overview of the history of Instagram and its users and examples of ways on how brands use the platform for marketing.
Jonha Ducayag Revesencio is a Social Media Strategist and a Community Builder. She was included in LittleBird’s Top 1000 Community Managers Globally.
The infographic resume below aims to provide a graphic representation of my experience, strength and how I could possibly help you in developing and building your community and promoting your business.
When purchasing new gadgets, house and other times, buyers turn to social media for reviews and opinions. The following infographic shows the growing importance of ecommercse inbound marketing and how social media influence the buying decisions.
The infographic from VividWireless.com.au shows the key figures such as mobile penetration, number of mobile services in Australia, mobile internet usage and other helpful stats on mobile data usage in Australia.
Video conferencing is becoming a revolution to many, with so many benefits which one cannot turn down. Video conferencing holds a lot of benefits for both individuals and companies, and the quicker people keep abreast with the changes in technology the better. Video conferencing is more cost effective than other means of communication used. It is great to be able to speak to anyone, at anytime and anywhere via video. It allows for interaction between people which creates a more intimate learning environment. The following French infographic illustrates the top reasons why video conferencing was introduced and how percentage of people who are using video conferencing.
You have great professional experience and you want to highlight each one of them to help you land your dream job. However, how would you present it in a way that will capture the interest and attention of the hiring manager? Present the facts in a visually-appealing way using an infographic. My resume is an attempt to do that. See the bigger version at: http://ijustdid.org/infographic-resume/
If you want yours done too, email me at: email@example.com and transform not just your resume, but your career.
Guard your money or valuable stuff by buying a safe. But which safe is the best for you? This infographic will help you decide.
The following infographic from Locksmith Manhattan NYC provides you information about safes and help you decide which one is best for your needs. It entails which are the top places to put a safe and the regional crime rates in 2011.
Social Networking sites layout change all the time (I’m looking at you, Facebook!). It is therefore important for marketers and designers to be aware as to what are the exact sizes for the Cover Photo, Profile Photo, etc.
Hubspot has shared the 2013 State of Inbound Marketing Report from a survey of over 3,000 markerers.
The report highlights the importance of inbound marketing and how it impacts the lives of the consumers and how marketers should adapt accordingly. Below are some of the key takeaways:
- 58% of marketers practice inbound marketing - 54% of more leads are generatoed by inbound than by outbound. - 2x as many marketers say inbound delivers a below average cost-per-lead vs outbound methods. - 48% of marketers will increase inbound spending in 2013 - the third year in a row inbound budget have grown substantially. - 50% of companies consider themselves to be customer-focused - 100% more website conversions result from inbound marketing vs. outbound tactics - 11% of executives lend full support to inbound marketing and 1 of 4 companies align marketing with sales - 200% cheaper cost-per-leads were driven by organizations with formalized marketing-sales handoffs - 125% growth in inbound marketing hiring is expected in 2013 - 44% of full-time marketer hours are being dedicated to inbound efforts (social media, SEO, blogging and content creation) this year
Through this infographic, Rappler explains who the typical Filipino employee (or the unemployed) is -- how old he or she is, how much formal education he or she went through, where he or she works, how much he or she earns, and more.
This visual treat also shows the big picture: how many are vying for jobs or joining the labor pool after graduation, or after contract expiration or termination. The government considers a person eligible to join the labor pool when he or she reaches 15.
While the job numbers in the country are an indication of how the Philippines' phenomenal economic growth is trickling down, we also note the millions of overseas Filipino workers (OFWs) who decided to join or supplement other countries' labor pool.
Where do you go to build your startup before you get investment?
The following infographic from Funders and Founders showcases the places to start your startup that offer the most value for your bootstrap money.
Some of the study’s results, presented in the infographic below, include:
Egypt ranks first among Arab countries and second globally in terms of providing a low-cost environment for entrepreneurs.India ranks first globally in the list of countries that have lower living cost for new entrepreneurs.In Europe, Bulgaria, Portugal, Macedonia and Poland are considered the most convenient countries for startups with limited budgets.With $6,000 in India, you can comfortably bootstrap for 6 months (eating out for every meal).Morocco (Casablanca) this year rated the 3rd most welcoming country for outsiders in the world.
Jonha Revesencio's insight:
India (Bangalore) – the cheapest city out of the top 20 startup ecosystems in the world, ranked by Startup Genome. The visa is for 6 months. $1000 per month will buy you a very comfortable lifestyle.Malaysia – visa-free for 3 months for most countries, top-notch infrastructure in big cities. Singapore is just over the bridge.Thailand (Chiang Mai) – a known heaven for e-entrepreneurs. Affordable, cultural, and exotic.
We Are Social research shows that, over the 5 days of events, there were 4,993 tweets about Social Media Week from 1,153 unique users, delivering an impressive 13.3 million impressions on Twitter alone. #smwsg accounted for 98% of the tweets, with #planwathena and #smwsgwomen also delivering impressive reach. We Are Social’s very own #smwlivestrat, #smwtoptips and #sataysocial also created significant buzz on Day 4, accounting for almost half of that day’s social media activity.
The overarching theme of the week revolved around the true value of social media for brands. Compared to SMW last year, SMW 2013 saw a dramatic shift in brands’ understanding of the potential of social media, and where it fits into their overall business plans. An indicator of this increased appetite for social media, and one of the many great things about this year’s schedule, was the variety of events with a very specific focus..
In the Quarterly Digital Intelligence Briefing: Digital Trends for 2013 by eConsultancy, produced in partnership with Adobe, they have surveyed around 700 businesses to find out ther top digital marketing priorities in 2013.
Below are the top 5 :
1. Content Marketing 2. Conversion Rate Optimisation 3. Social Media Engagement 4. Tageting and Personalization 5. Mobile Optimization
The most successful businesses thrive because they understand their customers at a deep level. The most successful Facebook pages are no different. So let’s look at a question that isn’t asked often enough: Why do Facebook users like Pages
The two infographics from Lab42 and ExactTarget show the motivations that users attributed their ‘likes’ to, in order from highest to lowest:
40% to receive discounts and promotions39% to show my support of the company to others36% to get a “freebie”34% to stay informed about the activities of the company33% to get updates on future products30% to get updates on upcoming sales29% for fun or entertainment25% to get access to exclusive content22% someone recommended it to me21% to learn more about the company13% for education about company topics13% to interact