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2015: #SocialMedia Marketing Trends

2015: #SocialMedia Marketing Trends | Aviation Consulting | Scoop.it
Now that 2015 is upon us, it's time to examine what social trends we should be on the lookout for. Here are a few of the most interesting predictions that we ran across.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 8, 2015 10:07 PM

Irfan highlights 5 key trends.


Do you agree that visual stories are more powerful?


Are you enabling your customers to engage across multiple social channels?


Share your vision on how you see social media trends for 2015.

Bharat Employment's curator insight, January 17, 2015 7:32 AM
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Zappos just abolished bosses. Inside tech's latest management craze.

Zappos just abolished bosses. Inside tech's latest management craze. | Aviation Consulting | Scoop.it
The shoe retailing giant Zappos is in the process of adopting holacracy, a management philosophy that replaces conventional hierarchy with governance by committees.

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Nelly Renard's curator insight, July 13, 2014 4:16 AM

L'holacratie met l'accent sur l'expérimentation et réorganise l'entreprise en équipes décentralisées qui choisissent leurs rôles et leurs objectifs. Le but est de favoriser l'émergence de nouvelles idées et d'innovations en décentralisant les processus de décision.

Zappos est la première entreprise de cette taille à adopter ce mode de management et devrait avoir terminé sa transformation à la fin 2014. 

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5 Useless Elements You Need To Remove From Your Blog Right Now!

5 Useless Elements You Need To Remove From Your Blog Right Now! | Aviation Consulting | Scoop.it

You want visitors to come back to your site. And in most cases they don’t.


But, what if I could show you a quick series of tweaks that you can make to your blogs layout which would fix the problem? Does it sound too good to be true?


I used to think so too until I started making these exact small tweaks....


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Jeff Domansky's curator insight, July 5, 2014 11:09 AM

Adam Connell says your blog is leaking cash and he'll show you how to plug the leaks.

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Starting a Business: 5 Checklists You Might Have Missed | Biz Penguin

Starting a Business: 5 Checklists You Might Have Missed | Biz Penguin | Aviation Consulting | Scoop.it
This blog post will enlighten you with 5 startup checklists you might have missed during your search for starting a business guides.

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Chuck Devers's curator insight, June 29, 2014 3:50 PM

Getting started means one step in front of the other using FOCUS -- but a checklist sure can be helpful!

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Digital #Customer #Experience Success - #Infographic

Digital #Customer #Experience Success  - #Infographic | Aviation Consulting | Scoop.it
Always on the go, retail shoppers demand engaging digital content, easy access and fast fulfillment—a seamless customer experience across channels, 24/7.

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Eric_Determined / Eric Silverstein's curator insight, May 21, 2014 3:55 AM

Customers demand engaging digital content, easy access and fast fulfillment—a seamless #customer #experience across channels!


Check this well designed #infographic @Accenture, what are your thoughts?

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Social Media Usage Stats in 2014 [Infographic]

Social Media Usage Stats in 2014 [Infographic] | Aviation Consulting | Scoop.it
Wake up, it's 2014! CAN YOU keep up with the changes in SOCIAL MEDIA? Do you know WHAT CHANNEL to use for your business or your clients?

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Brazil Opens First Expansion at a Privately Operated Airport - Wall Street Journal

Brazil Opens First Expansion at a Privately Operated Airport - Wall Street Journal | Aviation Consulting | Scoop.it
Brazil Opens First Expansion at a Privately Operated Airport
Wall Street Journal
Brazil Opens First Expansion at a Privately Operated Airport. Addition Is a Milestone for Government's Hopes for Investors Funding Infrastructure Projects.
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Mashable's Social Media Guide for Small Businesses

Mashable's Social Media Guide for Small Businesses | Aviation Consulting | Scoop.it

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Pat Headley's curator insight, April 12, 2014 5:34 AM

The major impediment to many business owners embracing social media for the greater benefit of their business, is simply finding the pathways to follow, in order to successfully create a strong social media presence.

Sunil Kumar's curator insight, April 12, 2014 9:14 AM

thanks

Barbara Alevras, PMP's curator insight, April 12, 2014 10:48 AM

Terrific resource for anyone using social media for their business.  Very comprehensive with links to lots of great info/tools.

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People's Guide to Small Business Social Media Mastery | Steamfeed

People's Guide to Small Business Social Media Mastery | Steamfeed | Aviation Consulting | Scoop.it

A good start is to choose platforms where your customers spend their time. When I first started getting serious with social media, I had already experimented with multiple platforms to see what was a good fit for my business and, more importantly, for my personality, mostly because I know that I’m more consistent with activities that I enjoy.


While there are lots of ways to approach social media marketing, here are 10 tips to get you started:Ever wish that you could use social media to build your business? This guide will help you master social with a human touch and turn that touch into sales


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Jeff Domansky's curator insight, April 7, 2014 5:04 PM

Useful infographic with practical social media tips.

Paula Wyman Howell's curator insight, April 8, 2014 9:38 AM

Good to know.

 

Beri Creative's curator insight, April 10, 2014 8:45 AM

We always get asked this question - so here you go! :)

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How to build #Loyalty with the right Marketing Strategy!

How to build #Loyalty with the right Marketing Strategy! | Aviation Consulting | Scoop.it
Marketing Strategy - Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.

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Rhonda Hailey's curator insight, April 4, 2014 8:52 AM

#Courting.. never went out of style.

Nine0Media's curator insight, April 4, 2014 11:02 AM

#DIYSEO #SocialMediaTools 

Carlos Polaino Jiménez's curator insight, April 7, 2014 6:42 AM

El ya famoso marketing funnel

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8 Ways to Integrate Social Media with Existing Marketing

8 Ways to Integrate Social Media with Existing Marketing | Aviation Consulting | Scoop.it

Social media sites like Facebook, LinkedIn, and Google+ can be high efficiency platforms that serve as a hub for all your social media engagement activities.

 

...That said, social media should not be viewed as a standalone channel that is separate from other marketing initiatives. Instead, view it as a “multiplier” that integrates with and enhances existing marketing communication strategies.

 

In other words, rather than create social media campaigns, make all of your marketing campaigns social.Here are eight ways to integrate social media with other forms of marketing....


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Jeff Domansky's curator insight, April 3, 2014 10:01 AM

Integrating social media into your marketing is a significant way to add value.

Gas caroline's curator insight, April 3, 2014 10:33 AM

Très jolie leçon de marketing. Intégration intelligente des réseaux sociaux.

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3 Things Every Marketer Needs to Know

3 Things Every Marketer Needs to Know | Aviation Consulting | Scoop.it
ADOTAS – Mobile has firmly established itself as an essential part of just about every marketing mix. However, while mobile [...]

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Eric_Determined / Eric Silverstein's curator insight, April 2, 2014 2:58 AM

1. Tailor Content to the Consumption Patterns. 


2. Provide a Consistent Message. 


3. Think Content-First. 



"The best way to engage with consumers is to create an experience that provides them with fresh, relevant and valuable content. Consider incorporating interactive elements that allow the consumer to partake in the brand experience. This can be anything from taking a photo with a branded digital frame at a display in-store or playing an interactive game.


Going beyond impressions, good content should generate true consumer engagement. And the more interactive the content is, the better it will connect with consumers. When creating content, consider incorporating sensory elements such as sight, sound and touch if possible to create memorable and engaging interactions that create an immersive brand experience across multiple screens."

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Millennials are the consumers who will change the marketing landscape | Impact Lab

Millennials are the consumers who will change the marketing landscape | Impact Lab | Aviation Consulting | Scoop.it
To sell to Millennials, you have to understand them. The Millennial generation is the newest target audience for many brands. Their purchasing power is

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Antonio Pastor Serrano's curator insight, April 1, 2014 1:08 PM

La generación del Milenio es fantástica, lástima que la estropeen  los que se aprovechan de esta generación.

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Three Secrets of Organizational Effectiveness

Three Secrets of Organizational Effectiveness | Aviation Consulting | Scoop.it

When the leaders of a major retail pharmacy chain set out to enhance customer satisfaction, market research told them that the number one determinant would be friendly and courteous service. This meant changing the organizational culture in hundreds of locations—creating an open, welcoming atmosphere where regular customers and employees knew one another’s names, and any question was quickly and cheerfully answered.


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Rick Garza's curator insight, July 18, 2014 9:44 AM

People still buy from people they like.  We spend millions on research to remind us of the Golden Rule, "Treat others they you want them treat you"  Whoever wrote that must be a brilliant individual.  Good advice!

Gottfried's curator insight, July 24, 2014 12:42 AM

social animal and scientific validation: pride building as an organizational effectiveness method

Frank J. Papotto, Ph.D.'s curator insight, July 24, 2014 10:07 AM

Well not terribly new, not particularly secret but still helpful. Autonomy, clear purposes, and recognition are described as sources of pride but we've known about these for quite some time in connection with high performance. More specifically, all of the ideas referred to: pride, trust, autonomy, purpose and recognition are associated with employee engagement--a key driver of organizational effectiveness in the #empoweringeffectiveness model.

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A list of Digital Marketing Tools for your Business

A list of Digital Marketing Tools for your Business | Aviation Consulting | Scoop.it
A list of Digital Marketing Tools for your Business

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35 Blogging Tips to Woo Readers and Win Business

35 Blogging Tips to Woo Readers and Win Business | Aviation Consulting | Scoop.it

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4twenty2's curator insight, June 23, 2014 5:30 AM

Great blog about keeping your blog content fresh and interesting.  

Alain Theriault MBA's curator insight, June 23, 2014 11:32 AM

never underestimate the power of good content marketing. For startups, it's often the best way to start building credibility. I like to refer to social media as a fishing net to bring hungry fishes to your feeding pond...your blog  ;-) 

Nine0Media's curator insight, August 21, 2014 5:50 PM

#SEOLocal #DIYSEO #ContentisKing

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Billionaires Are Spending Ridiculous Amounts Of Money On These Customized Jumbo Jets

Billionaires Are Spending Ridiculous Amounts Of Money On These Customized Jumbo Jets | Aviation Consulting | Scoop.it
The $65 million Gulfstream G650 may be the pinnacle of the private jet market, but it just doesn’t do the job for billionaires who need more luxury and...

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10 Timeless Leadership Lessons to Help Expand Your Influence

10 Timeless Leadership Lessons to Help Expand Your Influence | Aviation Consulting | Scoop.it

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Progressive training's curator insight, May 9, 2014 9:21 AM

10 Timeless Leadership Lessons to Help Expand Your Influence

 

#leadership #management #business

donhornsby's curator insight, May 22, 2014 9:14 AM

Leaders must take more time to stop, reflect and assess their own thinking, capabilities and aptitudes. 

 

 

(From the article): As leaders, you must begin to look beyond the obvious and open your eyes to see the opportunities previous unseen.   Leadership requires you to have circular vision and when you begin to grow complacent, you only see the obvious details before you – rather than those they lie around, beneath and beyond what you seek.  In fact, your mindset becomes stagnate because you are not stretching your perspectives enough to see more than you want to.

 

When you fall into this trap, it’s time to reshuffle the deck, and map out the internal and external factors that are influencing your thinking. You must begin to identify areas that can be improved –  such as relationships, workshop culture, networking, how you are investing in yourself (or lack thereof), etc.

 

It’s not experience, but rather opportunity that is the true mother of success.   Be more mindful about how you manage opportunity before it begins to manage you.

Ivon Prefontaine's curator insight, May 22, 2014 10:41 AM

The first lesson is a good place to begin. We become so busy we do not look up and from side-to-side. Leaders need to be present and aware of what is happening and not happening. They need to be aware of who is best served to take the reins in a given situation.

 

In School, leadership and management should be intertwined. Quite often, I found that the latter was used almost exclusively and leadership did not exist.

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5 Dumbest Airline Social Media Fails - from US Airways to Quantas

US Airways tweeted out a very NSFW photo, but they're not the only airline company to screw up their social media. Ever hear of the #QantasLuxury PR disaster...
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The Digital Aviator's curator insight, April 23, 2014 6:59 AM

'Couldn't resist this.

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11 Inspiring Mobile App Websites

11 Inspiring Mobile App Websites | Aviation Consulting | Scoop.it

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TechinBiz's curator insight, April 15, 2014 6:26 AM

Business Tip: Checkout the next generation of responsive websites here: http://www.next-generation-websites.com

Bookmarking Librarian's curator insight, April 15, 2014 9:02 PM

Mobile Apps - technology

aanve's curator insight, April 15, 2014 10:47 PM

www.aanve.com

 

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What to Do When Social Media Is Not Working For Your Business | Social Media Examiner

What to Do When Social Media Is Not Working For Your Business | Social Media Examiner | Aviation Consulting | Scoop.it
What to do when social media is not working. Reevaluate your social media tactics with these tips to find and engage with your audience on social media.

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Laura Tate's curator insight, April 11, 2014 12:15 PM

Great tips in the post. It takes a great deal of analyzing your social media traffic reports to gain insight to what engages your fans more. People want to be entertained, given useful or interesting information, and even shocked!

Pawan Webworld's curator insight, April 12, 2014 8:34 AM

if that's happens so online business pulse rate is decreased & we'll get demorlised....our website earning rate is also decreased...

 

http://hotelthewoodz.com/

Rizz K's curator insight, April 12, 2014 5:26 PM

We need to constantly re-evaluate our social media marketing and fine tune our efforts with the audience. 

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Private Jet Flights for Commercial Airline Prices

Private jet companies are making it easier to fly like CEOs and celebrities by offering new deals through social-media sites. JetSuite CEO Alex Wilcox welcom...
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6 Steps To Building A Killer Linkedin Profile

6 Steps To Building A Killer Linkedin Profile | Aviation Consulting | Scoop.it

Two every second: That's how many people join LinkedIn as new members, many of whom hope to exploit the platform's rich resource for industry contacts. That means that by the time you finish reading this article, you’ll have on average 250 people and counting to compete with for the professional world’s attention.

 

But before you even consider your strategies for interacting on the popular social media site, you must first look inwards--at the state of your profile.

 

This infographic from social media agency Link Humans shows you how to stand out from the crowd and put your best profile forward:


Via The Learning Factor
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The Learning Factor's curator insight, April 3, 2014 8:38 PM

What you do with your LinkedIn profile can mean the difference between garnering views and job prospects and alienating potential employers.

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Air Travel in Latin America: Still A Luxury? - Forbes

Air Travel in Latin America: Still A Luxury? - Forbes | Aviation Consulting | Scoop.it
Forbes
Air Travel in Latin America: Still A Luxury?
Forbes
Air transport can no longer be considered a luxury in Latin America, aviation executives said in Santiago recently. The region is twice the size of Europe, but has fewer roads and rail lines.
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Top 20 Social Business Tools You Can Use On the Go to Stay Ahead of the Game | UpCity

Top 20 Social Business Tools You Can Use On the Go to Stay Ahead of the Game | UpCity | Aviation Consulting | Scoop.it

...No matter where you are, it’s imperative that you connect with both your customers and employees on the go. To provide excellent customer service, put quality behind your brand, and demonstrate that you are with your customer every step of the way, you and your employees have to connect with them on nearly every level. Local marketing,social media, and content are just a few of the channels you can optimize with tools to stay connected.


In this post, we’ve gathered the top 20 social tools that keep your team alert and on task.


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Michelle Gilstrap's curator insight, April 2, 2014 11:52 AM

Excellent list of social tools. Many I didn't know and suggest that everyone give this a review.

Carmen Troche's curator insight, April 2, 2014 7:23 PM

Great tools for business on the go!

Olga Senognoeva's curator insight, May 6, 2014 3:52 AM

В списке - знакомые инструменты для курирования.