Each additional tweet with an image or hashtag corresponds to a 2% increase in new followers.
This makes intuitive sense. The use of hashtags (found in 45% of broadcast tweets) exposes content to others it might not normally reach. Similarly, images make content more attractive for casual viewers of one's account.
Each additional retweet a user makes is associated with 4% more new followers.
I suspect it's because RT'd content is typically better-than-average content. It probably makes one's timeline more attractive to previewing users, and may result in RTs of the RT (thereby exposing you to a new audience).
Engaging with others is associated with 6% more new followers.
This confirms that Twitter shouldn't just be a broadcast medium: that it's important to engage and respond. It likely increases your overall RTs, exposes your content to others (via those watching the engagement from others' timelines), and more.
Each additional tweet with a URL is associated with fewer new followers.
Do links really add a ton of value to your followers? Particularly if that content is already ricocheted all over one's existing network? Probably not. And so it may turn off new followers.
Weekends are terrible: you can expect 23% fewer new followers.
Save those tweets for the weekday!
Creating great content (and therefore getting RTs and favorites) is good.
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If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience.
There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Employing these tactics will help your social media marketing efforts pay off.
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Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.