"According to PANTONEVIEW.com contributor OLTMANS VAN NIEKERK, the digital universe is vast and impossible to pin down. Its pervasive force has had a major impact on the way we live and work. It seems that everything that people think is important is virtual and everything and everybody is in a hybrid, digital state. The digital is invisible and everywhere. No hard disks, no desktop computers, no fixed place. The asset-light generation embraces simplicity in order to gain freedom."