St. Helena, California-based C. Mondavi & Sons has unveiled The Divining Rod, its first new brand in more than 60 years.Rolling out nationwide in April, the label’s first effort will be a 2010 Santa Lucia Highlands Chardonnay, followed by a 2010 Alexander Valley Cabernet Sauvignon. Both wines will be priced at around $17 a 750-ml., and will target Millennials, according to COO Mike Jaeger. The brand is named for C. Mondavi co-proprietor and winemaker Marc Mondavi’s knack for finding underground sources of water beneath vineyard land.C. Mondavi’s existing portfolio features super-premium Charles Krug and accessibly priced CK Mondavi. Charles Krug is known for its estate grown, Bordeaux-style wines. Featuring Cabernet, Merlot, Chardonnay and Pinot Noir varietals, Charles Krug offers a core Napa and Carneros range ($18-$27 a 750-ml.) and Family Reserve range ($50-$75), as well as various limited releases. Charles Krug depleted 79,000 cases, up 4%, in calendar year 2011.
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Il s'agit d'une croissance de 21.7% par rapport à 2010. Le volume des livraisons a atteint 455.7 millions litres ou 50,6 millions de caisses de 9l (5.8%) "The quality, diversity and value of California wines have propelled us to another record year for wine exports," said Robert P. (Bobby) Koch, Wine Institute President and CEO. "Our success in removing trade barriers and opening new markets as well as significant marketing investments by our wineries will allow us to reach our goal of $2 billion in exports by 2020." Delete the scoop?
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ses débuts dans le monde du vin, l'actrice Drew Barrymore a choisi de lancer un Pinot Grigio du Nord-Est de l'Italie, une région située juste en-dessous des Alpes et connue pour sa production de vins blancs. Delete the scoop?
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