In the first of a series of opinion pieces from leading industry figures looking ahead to the challenges and opportunities we face in 2013, Chris Powell, founder and director of the Local Wine School, says the trade needs to understand what...
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•Oregon’s wine industry is expecting sales growth of between 7%-11% in 2012, according to research commissioned by the Oregon Wine Board. Driven by Pinot Noir, which is expanding at around 10% annually, as well as Pinot Gris, Chardonnay and Riesling, sales of Oregon wine have risen by 12% annually over the past five years, hitting $252 million in 2011. Just over one-third of Oregon wine shipments stay in the Pacific Northwest region, while direct-to-consumer sales account for roughly 20% of the state’s wine business. Delete the scoop?
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