Global single malt Scotch whisky exports surged 29% to £744.6 million ($1.2b) last year, with high-end whiskies—especially limited bottlings—becoming an increasingly important driver of premiumization within the category.
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Global single malt Scotch whisky exports surged 29% to £744.6 million ($1.2b) last year, with high-end whiskies—especially limited bottlings—becoming an increasingly important driver of premiumization within the category.
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Avec la croissance de +17% en 2011 et la continuation du progrès en 2012 (~9%), Zonin confirme résolument sa position du leader des entreprises vinicoles italiennes.
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