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France : Les vins ont augmenté leurs investissements médias de + 18,5 % en 2011

La communication commence à gagner du terrain sur le marché du vin. En 2011, les professionnels du secteur ont, en effet, accru leurs dépenses publicitaires brutes (hors remises) de + 18,5 % selon les chiffres communiqués par Kantar Media Ad Intelligence. Soit une progression largement supérieure à celle des alcools en général (+ 9,9 %).

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Autour du vin
Information sur l'industrie et économie du vin: tendances de production, de commerce  et de consommation du vin;
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Arriva "Vitae - La Guida Vini 2015" dell'Associazione Italiana Sommelier (Ais) presieduta da Antonello Maietta: la presentazione e l'anteprima nazionale dei 400 migliori vini italiani, di scena a M...

Arriva "Vitae - La Guida Vini 2015" dell'Associazione Italiana Sommelier (Ais) presieduta da Antonello Maietta: la presentazione e l'anteprima nazionale dei 400 migliori vini italiani, di scena a M... | Autour du vin | Scoop.it
Dopo la separazione da Ricci-Bibenda, l'Associazione Italiana Sommelier, presieduta da Antonello Maietta esordisce con l
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Harrods bring out the big guns

Harrods bring out the big guns | Autour du vin | Scoop.it
Harrods' wine department has held its first Prestige Bordeaux Tasting in London, which included top clarets from first growths and older vintages.
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La production mondiale estimée à 271 millions d’hl

La production mondiale estimée à 271 millions d’hl | Autour du vin | Scoop.it
La production mondiale de vin 2014 s’infléchit légèrement, de 6%, pour s’établir à 271 millions d&
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Channel Migration: The road to growth has many lanes

Channel Migration: The road to growth has many lanes | Autour du vin | Scoop.it
To provide a framework for protecting and growing share of the nearly $737 billion omni-channel CPG world, IRI conducted a granular analysis of consumers’ evolving path to purchase and its impact on existing and emerging channel trends.
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Lidl defends underpricing wines

Lidl defends underpricing wines | Autour du vin | Scoop.it
Lidl Spain has defended its decision to ignore retail regulations by selling wines at below cost price, saying that doing so "rarely ends up in disciplinary proceedings."
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TescoGate: Supermarket is rudderless and 'fighting fires' in wake of suspensions

TescoGate: Supermarket is rudderless and 'fighting fires' in wake of suspensions | Autour du vin | Scoop.it
The suspension of Dan Jago, head of wine, and seven other directors at Tesco has left the retailer rudderless and "fighting fires" as it heads into Christmas and the busiest trading period of the year.
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Vins : L’AOC Terrasses du Larzac officialisée par décret

Vins : L’AOC Terrasses du Larzac officialisée par décret | Autour du vin | Scoop.it
Le site internet du magazine professionnel Rayon Boissons. Toute l'information sur les boissons en grande distribution : actualités, chiffres, photos, etc.
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Pontet-Canet second wine loses AOC

Pontet-Canet second wine loses AOC | Autour du vin | Scoop.it
The 2012 vintage of Pontet-Canet’s second wine, Les Hauts de Pontet-Canet, has had its AOC application rejected and will instead be bottled as Vin de France.
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Drizly alcohol delivery app expands services with two retailers

Drizly alcohol delivery app expands services with two retailers | Autour du vin | Scoop.it
Drizly, the technology company powering fast, convenient beer, wine and liquor delivery across the United States, today significantly enhanced service in Chicago with the addition of two leading area retailers, Uncorkit and Milk & More.
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Wine Harvest Pegged Under 4 Million Tons

Wine Harvest Pegged Under 4 Million Tons | Autour du vin | Scoop.it
As the last bins are delivered to wineries in California, the early projection is that 2014 yields in the nation's largest wine grape-producing state will total 3.8 to 3.9 million tons.
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Vins : Un nouveau module à distance pour apprendre les vins de Bourgogne

Vins : Un nouveau module à distance pour apprendre les vins de Bourgogne | Autour du vin | Scoop.it
Le site internet du magazine professionnel Rayon Boissons. Toute l'information sur les boissons en grande distribution : actualités, chiffres, photos, etc.
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Cresce il prezzo medio a bottiglia negli Usa, a quota 8,23 dollari, mentre a livello globale il raccolto 2014 fa segnare un calo del 2-4%, con la Francia e la Nuova Zelanda in controtendenza. Così ...

Cresce il prezzo medio a bottiglia negli Usa, a quota 8,23 dollari, mentre a livello globale il raccolto 2014 fa segnare un calo del 2-4%, con la Francia e la Nuova Zelanda in controtendenza. Così ... | Autour du vin | Scoop.it
La più grande sfida per il vino sul mercato Usa, il n. 1 al mondo, è legata alle dinamiche di prezzo: come racconta l'ul
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Harrods’ top 10 wines and spirits

Harrods’ top 10 wines and spirits | Autour du vin | Scoop.it
Harrods' wine buyer, Ed Gerard, reveals the top-grossing wines and spirits at the famous Knightsbridge store in the year to date
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Sicilia – produzione di vino 2013 – dati ISTAT

Sicilia – produzione di vino 2013 – dati ISTAT | Autour du vin | Scoop.it
La produzione di vino in Sicilia è tornata sopra il 6 milioni di ettolitri nel 2013, dopo diversi anni tra 4 e 5 milioni di ettolitri. Per questo si può ben dire che il 2013 sia stato un anno anomalo.
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Permettre aux commerces d'alimentation de vendre l'ensemble des ... - Vin Québec

Permettre aux commerces d'alimentation de vendre l'ensemble des ... - Vin Québec | Autour du vin | Scoop.it
Permettre aux commerces d'alimentation de vendre l'ensemble des ... Vin Québec La Fédération des chambres de commerce du Québec demande au gouvernement de permettre la vente des vins et spiritueux dans les commerces d'alimentation.
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London tube map wine guide to launch

London tube map wine guide to launch | Autour du vin | Scoop.it
A novel guide to wine based on the iconic London tube map is set to launch with the aim of helping consumers navigate the world of wine and expand their tastes.
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Beaujolais : une campagne et un millésime 2014 satisfaisants pour les vignerons

Beaujolais : une campagne et un millésime 2014 satisfaisants pour les vignerons | Autour du vin | Scoop.it
Dans le Beaujolais, la récolte 2014 aura duré au total un mois, s’étalant du 5 septembre au 5 octobre en
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SVB On Wine: Preliminary Results from Annual Wine Conditions Survey

SVB On Wine: Preliminary Results from Annual Wine Conditions Survey | Autour du vin | Scoop.it
Almost 40% of the business believe they can hold prices, and another 40% believe they can take a small increase - See more at: http://svbwine.blogspot.com/2014/10/will-bottle-prices-increase-in-2015.html#sthash.9vftpugZ.dpuf...
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Auchan Super officialise le lancement du Club VertuVin - Rayon-Boissons.com

Auchan Super officialise le lancement du Club VertuVin - Rayon-Boissons.com | Autour du vin | Scoop.it
Le site internet du magazine professionnel Rayon Boissons. Toute l'information sur les boissons en grande distribution : actualités, chiffres, photos, etc.
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UK and US still top for Aussie wine exports

UK and US still top for Aussie wine exports | Autour du vin | Scoop.it
The UK, US and Canada remain the top three destinations by volume for Australian wines, according to a recent report.
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Bordeaux to launch first global marketing campaign to address falling sales

Bordeaux to launch first global marketing campaign to address falling sales | Autour du vin | Scoop.it
The Conseil Interprofessionel du Vin de Bordeaux (CIVB) is launching its first global marketing campaign to help counter falls in sales by both volume and value.
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Market Update : Amazon Wine Toasts the Holiday Season with '60 Days of Deals'

Market Update : Amazon Wine Toasts the Holiday Season with '60 Days of Deals' | Autour du vin | Scoop.it
In time for the holidays, Amazon today announced that Amazon Wine will be introducing '60 Days of Deals' featuring more than 100 popular labels of wine from some of the top wine regions in the country.
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Le prix du vin restera élevé

Le prix du vin restera élevé | Autour du vin | Scoop.it
Les prix du vin devraient rester à des niveaux "relativement élevés" en raison de récoltes moins abondantes qu'estimé initialement, qui ne permettront pas de regonfler des stocks déjà faibles, a annoncé jeudi 16 octobre 2014 FranceAgriMer.
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Global wine production set to drop by up to 4% in 2014, report warns

Global wine production set to drop by up to 4% in 2014, report warns | Autour du vin | Scoop.it
Global wine production is expected to fall by as much as 4% in 2014, despite a rebound in France following last year’s small crop, says a new report from Rabobank.
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