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Social Media: 5 Small Business Lessons [Researc...

Social Media: 5 Small Business Lessons [Researc... | autotwitter | Scoop.it
When using social media, like other forms of marketing, small businesses must allocate their scarce resources, namely budget and employees, to ensure they’re attracting a steady flow of new prospects, keeping existing customers satisfied, and...
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4 Major Content Marketing Problems (and How to Solve Them) - Business 2 Community

4 Major Content Marketing Problems (and How to Solve Them) - Business 2 Community | autotwitter | Scoop.it
4 Major Content Marketing Problems (and How to Solve Them)
Business 2 Community
Whether you work in-house or for an agency, you'll have no shortage of challenges in your role as a marketer.
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#ROI Analysis for #Curation and #ContentMarketing with the #B2B

#ROI Analysis for #Curation and #ContentMarketing with the #B2B | autotwitter | Scoop.it

The Return on Investment (ROI) for content marketing is measured with Key Performance Indicators (KPI) such brand awareness, website traffic, lead generation and financial performance. In part 1 of this 2 part analysis we will focus on generating targeted website traffic growth and lead generation.

The purpose of this ROI analysis is to show how a curation and content marketing strategy can grow your organic web site traffic (organic = non-paid or sponsored traffic only).

 

- The Curation and Content Marketing Strategy:

Curation & Content Marketing Timeline (TABLE)

- Social Media Traffic Generation

- Lead Generation

- Ways of Content Curation

 


Via RPattinson-Daily, Gladys Pintado
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The Marketing Content Trend 2013

The Marketing Content Trend 2013 | autotwitter | Scoop.it
At the beginning of the year was another feeling of a 'fresh start' and taking into account the ever changing world of marketing and following the anticipation of the next hot marketing topic.I cam...
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12 Content Marketing Ideas that Still Rock | Social Media Today

12 Content Marketing Ideas that Still Rock | Social Media Today | autotwitter | Scoop.it
Some people may argue that by concentrating more on content marketing, we are actually dragging ourselves one step further to becoming a content mill.
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