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Digital Marketing
Curated and personally published blogs covering marketing and the automotive industry
Curated by Bill Cosgrove
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Press Release Canadian Auto Dealer

Press Release Canadian Auto Dealer | Digital Marketing | Scoop.it
seo vancouver, seo in vancouver, vancouver search engine optimization, seo,
Bill Cosgrove's insight:

Key West Ford, in New Westminster, B.C., is one store that has seen incredible growth through its partnership with One Big Broadcast. Since both parties began working together in 2011, the store has seen web traffic soar from 300 to around 700 hits per day. Additionally, it has zoomed from nowhere to become the largest volume Ford dealer in B.C. A lot of that is due to the relationships it has built with customers through online and actual communities.

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Bill Cosgrove's comment, February 27, 11:47 AM
Thank you for reading it-All The Best-Bill(:
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Algorithms Vs People – Customer Experience Perspective

Algorithms Vs People – Customer Experience Perspective | Digital Marketing | Scoop.it
During the last few months I’ve seen a significant increase in a number of articles warning about the onslaught of automation in workforce. A lot of very respectable and technologically advanced pe…
Bill Cosgrove's insight:

We (the humans) need to bring our A game to our jobs, and do it consistently. The one on one interaction and communication that human contact provides cannot be automated and will always give an edge to those who capitalize on it. 

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Pinterest targets brands and developers with new APIs

Pinterest targets brands and developers with new APIs | Digital Marketing | Scoop.it
It's a way for the social media company to give third-party developers a way to build new features using its proprietary data.
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Brands need to engage through multiplatform approach: Forrester analyst

Brands need to engage through multiplatform approach: Forrester analyst | Digital Marketing | Scoop.it
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michel poulin's curator insight, May 1, 8:57 AM

Article intéressant sur l'importance que tous vos produits et services soient facilement accessible sur les téléphone mobile. En 2015, on ne devrait pas être obligé d'appeler pour prendre un rendez-vous pour un changement d'huile et ou des pneus.....

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Bye-Bye to These 10 Web Design Trends

Bye-Bye to These 10 Web Design Trends | Digital Marketing | Scoop.it
Web Sites - These 10 Web design trends are among the fading. Ditch them if you want to keep with your competition and increasingly demanding audiences.
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SEO vs. Social Media - Where Is Your Money Better Spent - 'Net Features - Website Magazine

SEO vs. Social Media - Where Is Your Money Better Spent - 'Net Features - Website Magazine | Digital Marketing | Scoop.it
:: By Travis Bliffen, Stellar SEO :: If you have the time or budget to use SEO in conjunction with social media optimization, doing so will allow you to reach the broadest possible audience. If your time and budget limit put you in a positon of having...
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101 Viral Marketing Tools. Course 1 - Introduction to 101 Viral Marketing tools

101 Viral Marketing Tools. Course 1 - Introduction to 101 Viral Marketing tools | Digital Marketing | Scoop.it
Creating viral marketing products and services. Everything that gives your customers tools, reasons & incentives to be viral should be considered viral. This course will offers 35 very specific tools and examples of how to do that, more is coming in Igor’s new book 101 Viral Marketing Tools.
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Bill Cosgrove's comment, April 27, 8:13 AM
Thank you for the suggestion-All The Best-Bill(:
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Google's Subscription Ad-Blocking Service Arrives In Beta

Google's Subscription Ad-Blocking Service Arrives In Beta | Digital Marketing | Scoop.it
Google Contributor invites began arriving in email inboxes this week. The company's paid subscription service reduces the number of ads an individual sees on a Web page when visiting participating
publisher sites.
Bill Cosgrove's insight:

The consumer push back keeps gaining momentum on opting out of and blocking ads. Not only online but on mobile as well. This should definitely raise some eyebrows now with Google jumping onboard. 

It is time to start finding alternative customer friendly solutions. 

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5 More Tips on How to Choose a Content Marketing Agency

5 More Tips on How to Choose a Content Marketing Agency | Digital Marketing | Scoop.it
Every agency seems to claim expertise in content marketing. Find the shining star for your brand with these five tips – Content Marketing Institute.
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Great customer experience is an elusive goal

Great customer experience is an elusive goal | Digital Marketing | Scoop.it
Many companies talk about it but few deliver, a Forrester study found
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New Infographic May Help Digital Marketers Understand Why Consumers Love Infographics | Mobile Marketing Watch

New Infographic May Help Digital Marketers Understand Why Consumers Love Infographics | Mobile Marketing Watch | Digital Marketing | Scoop.it
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Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three?

Bing, Yahoo and Google: Can Your SEO Strategy Remain the Same for All Three? | Digital Marketing | Scoop.it
Most people focus on their Google ranking, but forget to optimize SEO for Bing and Yahoo. You could be missing out on some great business opportunities if you are not optimizing for all of these search engines.
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Marketing Still Not Producing Enough Leads, Says CSO Study

Marketing Still Not Producing Enough Leads, Says CSO Study | Digital Marketing | Scoop.it
Conversion rates of qualified leads have been eroding for five years running, according to a study of global sales organizations.
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National Small Business Week Begins Today | The U.S. Small Business Administration | SBA.gov

National Small Business Week Begins Today | The U.S. Small Business Administration | SBA.gov | Digital Marketing | Scoop.it
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Who Killed the Content? Make Sure You’re Never the Suspect

Who Killed the Content? Make Sure You’re Never the Suspect | Digital Marketing | Scoop.it
Was it Vanessa (the idea creator), Josh (the content creator) or Jordan (the content promoter) who killed the content? Content Marketing Institute.
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5 Month SEO Strategy Plan for your SMB Customers – UpCity

5 Month SEO Strategy Plan for your SMB Customers – UpCity | Digital Marketing | Scoop.it
When doing any type of SEO strategic planning for your local business customers, the sooner the results begin to show, the better.
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Four Secrets of Successful Hashtag Marketing by @lkpetrolino

Four Secrets of Successful Hashtag Marketing by @lkpetrolino | Digital Marketing | Scoop.it
To #hashtag or not to #hashtag? Laura Petrolino explains how to successfully use hashtag marketing to drive and collect qualified leads.
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So How Many Millennials Are There in the US, Anyway? (Updated)

So How Many Millennials Are There in the US, Anyway? (Updated) | Digital Marketing | Scoop.it
Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there's research to be found on anything ranging from their top brand attributes to their influence on B2B purchases. Those analyses are all helpful in their own right, but -...
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E-Commerce Personalization and Online Sales - Webmag.co | Digital Resources for Net Professionals

E-Commerce Personalization and Online Sales - Webmag.co | Digital Resources for Net Professionals | Digital Marketing | Scoop.it
Website Magazine's WebMag.co provides infographics, videos and more for 'Net professionals.
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Your Customer Experience Wakeup Call

Your Customer Experience Wakeup Call | Digital Marketing | Scoop.it
The Wake Up Call Being that it is Saturday morning there are some of you who are fortunate not to have to wake up early to go to work, an event or meeting, but I am sure that all of you have stayed in a hotel for an important business meeting or event at one time or another and have called the front desk to ask for a wakeup call because you were worried about being on time for that important meeting and did not want to trust that alarm clock on the nightstand not being sure if you knew how to se
Bill Cosgrove's insight:

I am hoping that this post will make you aware of the alarms being sounded today concerning the Customer Experience...

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Inbound Marketing In 2015: How Sales Will Change?

Inbound Marketing In 2015: How Sales Will Change? | Digital Marketing | Scoop.it
Inbound marketing needs inbound sales to deliver a closed-loop experience to prospects. See what you need to do to your sales process in 2015.
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Why Marketing Automation Needs Permission Marketing

Why Marketing Automation Needs Permission Marketing | Digital Marketing | Scoop.it
Learn why permission marketing is integral to a successful marketing automation strategy.
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20 Signs You Need A CRM System

20 Signs You Need A CRM System | Digital Marketing | Scoop.it
In order for your business to grow, you need to manage its revenue well. While that sounds simple enough, I’m sure you’d agree that it’s actually a lot easier said than done. Managing revenue e…
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Content Marketing 101: Tips on content strategy | MarketingSherpa Blog

Content Marketing 101: Tips on content strategy | MarketingSherpa Blog | Digital Marketing | Scoop.it
Content marketing is a major channel in any digital marketing strategy. This MarketingSherpa Blog post offers tips on content marketing basics, including
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Customer Experience Is Critical | SmartData Collective

Customer Experience Is Critical | SmartData Collective | Digital Marketing | Scoop.it
Advertising and marketers tell us we now live in a “digital economy.” That implies the economy is based on and depends on digital technologies.
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