Automotive Mobile Marketing Weekly Digest
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Automotive Mobile Marketing Weekly Digest
Mobile marketing trends, tips,stats, case studies that are relevant for automotive mobile marketing. Sponsored by http://automotive-mobile-marketing.com.
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YouTube reaches a billion monthly viewers, boosted by 'Generation C' | Automotive Mobile Marketing

YouTube reaches a billion monthly viewers, boosted by 'Generation C' | Automotive Mobile Marketing | Automotive Mobile Marketing Weekly Digest | Scoop.it
Video site matches Facebook and reaches milestone – attracting half of all internet users – with help from smartphone viewers. By Charles Arthur
WeSellDigitally.com's insight:

YouTube has a billion unique users visiting the video-sharing website every month, equivalent to one out of every two people on the internet – and the generation that has grown up with it watches video on smartphones just as much as PCs.

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Deal Messages in Your Digital Marketing Mix | Automotive Mobile Marketing

Deal Messages in Your Digital Marketing Mix | Automotive Mobile Marketing | Automotive Mobile Marketing Weekly Digest | Scoop.it
Deal Messages in Your Digital Marketing Mix
Business 2 Community
Here are the three main areas of focus (you may already be familiar with them): social, local and mobile–or SoLoMo to industry nerds.
WeSellDigitally.com's insight:

Local business spending on digital promotions will grow 12% to $36.1 billion this year, as companies ramp up coupons and discounts. That total is expected to more than double to $80.3 billion by 2017.

While mobile is just starting to play a role in areas like location-based marketing, Borrell expects emerging platforms to gain ground spending in the coming years. As of 2012, mobile promotions amounted to $11.2 billion, or about a third of all digital promotions expenditures.
 
Are you mobilized?

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Making the business case for investment in mobile marketing | Automotive Mobile Marketing

Making the business case for investment in mobile marketing | Automotive Mobile Marketing | Automotive Mobile Marketing Weekly Digest | Scoop.it
Defining the business case for a mobile strategy I'm sure you will know from your analytics how important mobile site visits are becoming to your business. Marketing topic(s):Mobile marketing strategy.
WeSellDigitally.com's insight:

Good, common sense planning guidence.

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Mobile video goes social, opening up new opportunities for marketers | Automotive Mobile Marketing

Mobile video goes social, opening up new opportunities for marketers | Automotive Mobile Marketing | Automotive Mobile Marketing Weekly Digest | Scoop.it
With the recent launch of Vine and similar video recording features for Facebook’s iOS application, social sharing of mobile video content is on the rise. However, are marketers prepared to take advantage of this latest trend?
WeSellDigitally.com's insight:

This year, marketers are expected to spend $3.9 billion on video ad marketing  up from $2.9 billion last year and the number is expected to reach $6.3 billion by 2015.


With social mobile video sharing an emerging category, marketers should be considering funneling some of their video investment in this direction.

Two of the biggest social networks  Twitter, which owns the Vine app, and Facebook  are looking to dominate the video sharing scene.

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Mobile Search Moments Study – Think Insights – Google | Automotive Mobile Marketing

Mobile Search Moments Study – Think Insights – Google | Automotive Mobile Marketing | Automotive Mobile Marketing Weekly Digest | Scoop.it
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of “mobile conversions” that can occur.
WeSellDigitally.com's insight:

AND 73% of mobile searches trigger additional actions and conversions.  Are you mobilized?

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Determining Your Mobile SEO Strategy | Automotive Mobile Marketing

Determining Your Mobile SEO Strategy | Automotive Mobile Marketing | Automotive Mobile Marketing Weekly Digest | Scoop.it
WeSellDigitally.com's insight:

A great primer on how to get started with your mobile SEO strategy.  Thanks Lindsay!

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Few Mobile Ad Campaigns Integrated M-Commerce Experiences Last Year

Few Mobile Ad Campaigns Integrated M-Commerce Experiences Last Year | Automotive Mobile Marketing Weekly Digest | Scoop.it
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network's year-in-review report
WeSellDigitally.com's insight:

No surprise: 40% of CPG/FMCG campaign spending leveraged some form of location-based targeting.

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Forrester's top 10 trends for mobile in 2013

Forrester's top 10 trends for mobile in 2013 | Automotive Mobile Marketing Weekly Digest | Scoop.it
You can sum up Forrester's prognostications on 2013 trends for mobile in three little words.
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Honda drives engagement for video campaign via mobile ads - Mobile Marketer - Advertising

Honda drives engagement for video campaign via mobile ads - Mobile Marketer - Advertising | Automotive Mobile Marketing Weekly Digest | Scoop.it
For a recent Honda viral video campaign, the ratio of views to share was higher on mobile than on desktop, pointing to the opportunity to drive engagement via smartphones and tablets.
WeSellDigitally.com's insight:

More evidence of the emerging use of mobile video in automotive marketing.

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Google Just Blasted Away The Wall Between Desktop And Mobile Ads - Changes to Adwords You Need To Know

Google Just Blasted Away The Wall Between Desktop And Mobile Ads - Changes to Adwords You Need To Know | Automotive Mobile Marketing Weekly Digest | Scoop.it
An "upgrade" that could have advertisers paying more.
WeSellDigitally.com's insight:

Google wants to close the gap between its desktop and mobile PPC metrics.  This is important info for anyone runnng Adwords exclusively for mobile.

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Facebook Embraces Mobile Voice and Video - Automotive Digital Marketing Professional Community

Facebook Embraces Mobile Voice and Video - Automotive Digital Marketing Professional Community | Automotive Mobile Marketing Weekly Digest | Scoop.it
Facebook has been experimenting with video messaging for a short while now. Today, Facebook released version 5.4 of their mobile app for iOS to support it. Th…
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Automotive-Mobile-Marketing.com - Google+ - Are you Mobilized?

Automotive-Mobile-Marketing.com - Google+ - Are you Mobilized? | Automotive Mobile Marketing Weekly Digest | Scoop.it
Are you Mobilized?
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Are You Mobilized? Reaching the Auto User Within Feeder Categories - Automotive Digital Marketing Professional Community

Are You Mobilized? Reaching the Auto User Within Feeder Categories - Automotive Digital Marketing Professional Community | Automotive Mobile Marketing Weekly Digest | Scoop.it
Because mobile Auto users enter the path to purchase as a more informed group, it’s important for Auto marketers to influence and engage users in a more passiv…
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How to Make Your Blog Mobile-Friendly | Automotive Mobile Marketing

How to Make Your Blog Mobile-Friendly | Automotive Mobile Marketing | Automotive Mobile Marketing Weekly Digest | Scoop.it
Mobile for your blog: learn how to create a mobile version of your website and the different options available to support your blog.
WeSellDigitally.com's insight:

Kudos to Ian Cleary for this outstanding how-to piece!  Require4d reading for the mobilized.  Are you mobilized?

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You Shouldn't Trust Mobile Location Data | Automotive Mobile Marketing

You Shouldn't Trust Mobile Location Data | Automotive Mobile Marketing | Automotive Mobile Marketing Weekly Digest | Scoop.it
Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. (You Shouldn't Trust Mobile Location Data: Location data for mobile ad campaigns gets a bad rap these days wit...
WeSellDigitally.com's insight:

This is why we advise our clients to focus on mobile SEO rather than taking the "easy way out" with mobile ads for SEM.  

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4 Mobile Search Trends Tackled At SMX West 2013 | Automotive Mobile Marketing

4 Mobile Search Trends Tackled At SMX West 2013 | Automotive Mobile Marketing | Automotive Mobile Marketing Weekly Digest | Scoop.it
The 2013 SMX West conference could have easily be confused as the first SMX Authorship show with extensive interest in and questions surrounding Google’s use of authorship and the prominence of those articles associated with...
WeSellDigitally.com's insight:

The nugget for automotive marketers is that for us a Mobile SEO approach (and indeed website strategy) becomes very clear:

  • Dynamic Serving Single URL or Separate URL strategy is best for device intent changes (e.g. services, commerce)
  • Responsive Design Single URL for universal intent (e.g. information, news, blogs)
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How do mobile and desktop SEO differ, and how can you improve rankings? | Automotive Mobile Marketing

How do mobile and desktop SEO differ, and how can you improve rankings? | Automotive Mobile Marketing | Automotive Mobile Marketing Weekly Digest | Scoop.it
The proportion of search traffic from mobile devices grew ever larger during 2012, peaking at 46% on Christmas Day for some retailers.
WeSellDigitally.com's insight:

In case you missed it...  some great tips from the pros.

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Mobile Social Media Marketing: 3 tips to take advantage of this growing convergence | Automotive Mobile Marketing

Mobile Social Media Marketing: 3 tips to take advantage of this growing convergence | Automotive Mobile Marketing | Automotive Mobile Marketing Weekly Digest | Scoop.it
The ever-evolving styles of smartphones and other mobile devices have opened the door to mobile social media marketing.
WeSellDigitally.com's insight:

Tip #2: Create share-worthy content is one we often forget.  The author aske the question: The value proposition question would be along the lines of, “Why should I share your content instead of talking to my friend, walking into that store or watching the rest of this TV show?”


“For mobile video content, this ‘shareability’ is critical, as it’s been shown that mobile users are twice as likely to share videos than non-mobile users. So each of these factors together – mobile, social and video – represents a major opportunity that brand marketers are looking to take advantage of..."


We could not agree more!

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QR Code Scanning Not Yet A Mainstream Activity For US Smartphone Users

QR Code Scanning Not Yet A Mainstream Activity For US Smartphone Users | Automotive Mobile Marketing Weekly Digest | Scoop.it
Nielsen has released a report [download page] called "The Mobile Consumer: A Global Snapshot," in which it examines device penetration, activities, and advertising across 10
WeSellDigitally.com's insight:

Location-based services, tied to geo-targeted search is the killer m-commerce play in our opinion.  These stats tell the story...

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In 2013, Mobile, Social Lead Shift From Traditional Media to Digital

In 2013, Mobile, Social Lead Shift From Traditional Media to Digital | Automotive Mobile Marketing Weekly Digest | Scoop.it
Marketers expect that in 2013, their organizations will continue to lavish attention on digital tactics, with mobile and social leading the way.
WeSellDigitally.com's insight:

On the digital side, mobile and social media were the two categories expected to see the most increased attention in 2013. In fact, more than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.

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MediaPost Publications Mobile Ads Trump TV To Promote Terrain SUV 02/13/2013

MediaPost Publications Mobile Ads Trump TV To Promote Terrain SUV 02/13/2013 | Automotive Mobile Marketing Weekly Digest | Scoop.it
Mobile Ads Trump TV To Promote Terrain SUV - 02/13/2013
WeSellDigitally.com's insight:

These numbers bode well for an optimized automotive mobile video marketing delivery model.

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Mobile Video Viewing Growing Fast, with Apple Way Out in Front on iPad's ... - Mac Rumors

Mobile Video Viewing Growing Fast, with Apple Way Out in Front on iPad's ... - Mac Rumors | Automotive Mobile Marketing Weekly Digest | Scoop.it
TechCrunch
Mobile Video Viewing Growing Fast, with Apple Way Out in Front on iPad's ...
WeSellDigitally.com's insight:

The convergance of mobile and video as a marketing platform is just beginning.  Understanding how to best exploit video will become an increasingly important challenge for mobile marketers in 2013.

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Are You Mobilized? 10 Tips for Optimizing Your Website for Mobile Devices [Pro Tips]

Are You Mobilized? 10 Tips for Optimizing Your Website for Mobile Devices [Pro Tips] | Automotive Mobile Marketing Weekly Digest | Scoop.it
Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. Half of the mobile automotive search audience perform…
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Most Disruptive Media & Marketing Trends [CHART]

Most Disruptive Media & Marketing Trends [CHART] | Automotive Mobile Marketing Weekly Digest | Scoop.it
Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%).
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Automotive Mobile Marketing 101: 6 Tips Get You Found on the Phone

Automotive Mobile Marketing 101: 6 Tips Get You Found on the Phone | Automotive Mobile Marketing Weekly Digest | Scoop.it
People are increasingly using smartphones and other mobile devices to search the Web. Your site needs to be optimized for mobiles in order for them to find you…
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