Video site matches Facebook and reaches milestone – attracting half of all internet users – with help from smartphone viewers. By Charles Arthur
YouTube has a billion unique users visiting the video-sharing website every month, equivalent to one out of every two people on the internet – and the generation that has grown up with it watches video on smartphones just as much as PCs.
Deal Messages in Your Digital Marketing Mix Business 2 Community Here are the three main areas of focus (you may already be familiar with them): social, local and mobile–or SoLoMo to industry nerds.
Local business spending on digital promotions will grow 12% to $36.1 billion this year, as companies ramp up coupons and discounts. That total is expected to more than double to $80.3 billion by 2017.
While mobile is just starting to play a role in areas like location-based marketing, Borrell expects emerging platforms to gain ground spending in the coming years. As of 2012, mobile promotions amounted to $11.2 billion, or about a third of all digital promotions expenditures. Are you mobilized?
Defining the business case for a mobile strategy I'm sure you will know from your analytics how important mobile site visits are becoming to your business. Marketing topic(s):Mobile marketing strategy.
With the recent launch of Vine and similar video recording features for Facebook’s iOS application, social sharing of mobile video content is on the rise. However, are marketers prepared to take advantage of this latest trend?
This year, marketers are expected to spend $3.9 billion on video ad marketing – up from $2.9 billion last year –and the number is expected to reach $6.3 billion by 2015.
With social mobile video sharing an emerging category, marketers should be considering funneling some of their video investment in this direction.
Two of the biggest social networks – Twitter, which owns the Vine app, and Facebook – are looking to dominate the video sharing scene.
Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. (You Shouldn't Trust Mobile Location Data: Location data for mobile ad campaigns gets a bad rap these days wit...
This is why we advise our clients to focus on mobile SEO rather than taking the "easy way out" with mobile ads for SEM.
The 2013 SMX West conference could have easily be confused as the first SMX Authorship show with extensive interest in and questions surrounding Google’s use of authorship and the prominence of those articles associated with...
The nugget for automotive marketers is that for us a Mobile SEO approach (and indeed website strategy) becomes very clear:
Dynamic Serving Single URL or Separate URL strategy is best for device intent changes (e.g. services, commerce)
Responsive Design Single URL for universal intent (e.g. information, news, blogs)
The ever-evolving styles of smartphones and other mobile devices have opened the door to mobile social media marketing.
Tip #2: Create share-worthy content is one we often forget. The author aske the question: The value proposition question would be along the lines of, “Why should I share your content instead of talking to my friend, walking into that store or watching the rest of this TV show?”
“For mobile video content, this ‘shareability’ is critical, as it’s been shown that mobile users are twice as likely to share videos than non-mobile users. So each of these factors together – mobile, social and video – represents a major opportunity that brand marketers are looking to take advantage of..."
Marketers expect that in 2013, their organizations will continue to lavish attention on digital tactics, with mobile and social leading the way.
On the digital side, mobile and social media were the two categories expected to see the most increased attention in 2013. In fact, more than eight in 10 of those polled named mobile media as a target for increased focus, while just over three-quarters of respondents said the same for social media.
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