Lucca is still contained within its massive Renaissance ramparts, which locals treat like a circular community park. A 2.5 mile path atop the walls is ideal for a loop on foot or by bike. Lacking "must-see sights," Lucca's appeal is its relaxed old world ambiance, elegant streets and pristine piazzas. The church of San Giovanni hosts nightly concerts featuring the music of home town opera composer Giacomo Puccini.
Rome is throwing an annual birthday celebration. Be prepared to place 2,766th candles on her cake. The Eternal City was founded on April 21, 753 B.C. according to legend – and the calculations of Lucius Taruntius Firmanus, a Roman astrologer and mathematician who lived in the 1st century B.C. There are plenty of events planned for Natale di Roma. Aventine Hill is decorated with torches and lights. There are fireworks displays along the Tiber River. You can attend Gladiator shows. On April 21, 2013, all the museums and the city parks are open and are free to the public. For more information visit: http://www.comune.roma.it/wps/portal/pcr ;
While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell it to local advertisers unfamiliar with the model. Here’s how to ease local advertisers concerns about pay-per-call.
Mobile calls generate longer call durations than any other media at an average of 3.5 minutes/call. This is followed by Internet Yellow Pages at 2.7 mins/call and paid search at 2.2 mins/call. The average call duration across media increased 20.1 percent from Q1 2011 to Q1 2012, thanks to advertising providers’ ability to refine their programs and optimize for higher quality calls.
Pay Per Call leads when handled appropriately are profit makers. For any business, especially automotive, the consumer is in the critical 3rd segment of the purchase cycle. At this point they know they are going to buy and what they desire, now they are in search of a professional to assist them. Sales professionals desire inbound calls over "Cold Calling" knowing they already have a motivated prospect reaching out for assitance.
I have worked with many different sized companies helping them to scale their business. One of the key things I always look at is this: How does the sales force get leads, and what do they do with them?
Timothy Randell's insight:
Leads equates to customers which is the life blood to sales. Getting customers in their 3rd step of the buying cycle to contact you encreases closeure potential. I admit most third party leads or rehashing old leads are a hassle to the sales force. Fresh 1st party leads distributed immediately to a motivated sales force brings huge dividends for any company. Professional sales people don't want or need busy work!
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