Tracking your new-car internet advertising performance
We’ve gotten great feedback on our site changes and enhancements to our franchise ad package so far (although more feedback, pro or con, is always appreciated). The new-car shopping experience on the site will continue to evolve through the rest of the year and into 2013, but in the meantime, we’re focusing on our reporting, particularly when it comes to the new vs. used shopping and selling experiences.
Before we get too far into this, everyone – do me a favor. If you work at a franchise dealership, open up your email and find your last email from firstname.lastname@example.org. If it’s not there in your Inbox, check your Spam folder. I’ll check for new #WWE #RAW1000 tweets while I wait.