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Pinterest is a social network that is gaining a lot of traction right now, and it's easy to understand why. It's so addictive! Wazala has a Pinterest, which we use to highlight products that people are selling using Wazala.
It could make us more willing to express how we feel. Or you could say it over-simplies our complex moods and lives. But today the Facebook status update box began offering the option to “share how you’re feeling or what you’re doing” through a drop-down menu of emoticons and media. We’re entering a more structured era of communication, where both friends and big data know exactly how we tick. Facebook began testing the new sharing options in January, but only released screenshots. Now it appears the feature has been given to a much wider audience. It’s likely the beginning of a global or at least US or English language rollout. I’ve contacted Facebook for details. Most mentions I’ve seen of the feature have been from the US, and many note the similarity to an old Myspace mood sharing option.
Via Martin Gysler
Google+ is just for tech geeks I hear you scream?! Why should you bother spending your precious time on ANOTHER social network. You’re already struggling to keep up on Facebook, Twitter, YouTube and all the others. One more is just too much! So before you even decide to give Google+, you’ve already dismissed it. This can be dangerous for some businesses. Google+ could be a hidden gold mine for your company. But you’ve just missed out. Think about it. Google is a MAJOR player in nearly all of your online activities.
Via Jaana Nyström
DrivingSales.com is a car dealer social network for sharing dealership best practices.
DrivingSales.com is a car dealer social network for sharing dealership best practices.
There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier and the clients' social media presence more robust. On the other hand, it allows many to create an assembly-line, one-size-fits-all mentality of automation that can actually hurt the clients. It's one of my biggest annoyances. When I sift through the hundreds of Facebook and other social media feeds that are attached to the car dealers I follow, I often see repetition. To some extent there's nothing wrong with this; a Ford dealer in Tuscaloosa sharing the same epic image of a 1967 Mustang that a Ford dealer in Boston shared is likely a safe practice, especially if they're not posted at the exact same time. However, when I start seeing feeds that are over half-duplicated with other similar dealers, I cringe.
Are you giving your social media and digital marketing people the right... In short, Oncken wrote about how the relationship between Manager and Subordinate involves the passing back-and-forth of monkeys. “Monkeys” refer to issues or problems that need to be addressed. For example, if the Subordinate is working on a project and runs into a roadblock and asks his or her Manager for assistance, the monkey has left the subordinate’s back and is now on the manager’s shoulders. Oncken explained that these monkeys can be passed back-and-forth, subsequently wasting valuable time. If you want to read the full article, you can check it out here.
This is what is happening in dealerships when it comes to reviews. I am seeing it time and time again; the social media or digital marketing coordinators are being blamed for the lack of online reviews. Management is passing the Online Reviews Monkey to the wrong team.
Changes Ahead...Are You Ready, Really? "People always fear change. People feared electricity when it was invented, didn't they? People feared coal, they feared gas-powered engines... There will always be ignorance, and ignorance leads to fear. But with time, people will come to accept their silicon masters. ~ Bill Gates
I recently polled a group of friends on a very popular automotive Facebook group, and asked them what they liked most about the car business. Most of the comments referred to the constant change in the industry...new models, new friends, change in personnel brings change in processes...always changing, never dull or boring. Okay, I thought, I have to agree that the industry is dynamic, and for me, because of that constant change described here. However, I went on to ponder the velocity with which the consumers' purchasing habits have taken, and I do not believe we, as an industry are either willing or prepared to adapt to their demands at that same speed.
Tracking your new-car internet advertising performance We’ve gotten great feedback on our site changes and enhancements to our franchise ad package so far (although more feedback, pro or con, is always appreciated). The new-car shopping experience on the site will continue to evolve through the rest of the year and into 2013, but in the meantime, we’re focusing on our reporting, particularly when it comes to the new vs. used shopping and selling experiences. Before we get too far into this, everyone – do me a favor. If you work at a franchise dealership, open up your email and find your last email from dealernews@email.cars.com. If it’s not there in your Inbox, check your Spam folder. I’ll check for new #WWE #RAW1000 tweets while I wait.
Did you know 39% of valuable phone leads that you drove to the dealership were left stranded on the phone? Click here to find out how you can prevent this... I have got great news for all of the GMs, GSMs, Internet Managers, Corporate Marketers, and even all of those vendor partners out there serving the dealership. Did you know that 39% of the valuable phone leads that you drove to the dealership were left stranded on the phone? Isn’t that great!!
n this week's Automotive news, an article by Lindsay Chappell speaks about how Nissan is reaching out to it's followers on Facebook, Pinterest and other social channels for their input on planning of upcoming products. What I thought was exciting was another OEM coming out in a very public way demonstrating how to interact effectively with their followers. By getting them involved in giving feedback demonstrates that a customer's opinion is respected.
Look, I think everyone was expecting a little more from iOS 6. There are plenty of features Apple didn’t add to the latest version of its mobile operating system. I could literally go on and on about how there aren’t automatic app updates in the background, or how you still can’t access Bluetooth or Wi-Fi from the Notification Center (although Bluetooth is now on the first page of settings making it a little easier), or how apps are still represented by static icons instead of some form of widgets. The fact is, however, that just from using iOS 6 since it was available for developers yesterday afternoon, the entire OS feels even more cohesive, more thought out, and much tighter than anything Android has delivered.
The times they are a changing Ok so I know that since Google Plus Local launched roughly two weeks ago and unseated Google Places there have been a fair number of Dealerships wondering about the ins and outs of claiming their Google Plus Local Business page. Like many dealership groups our Google Places for Business account was set up under a dealership controlled gmail account. Also like a fair amount of dealerships my Google Plus business pages were set up under my personal gmail account. Reason being is that I wanted the access to my business pages to be at my finger tips and like most that means being tied into the gmail they have open the most, which is my personal account.
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Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate.
Via Level343
Brian Pasch comments on why dealers need help on more things than telling them to fight SEM spending. There are other games to play.
Mention the words "Author Rank" and online writers typically cock their heads or raise an eyebrow. They've more than likely heard of it, but defining it
The reality is that, based upon extensive testing that we've been running (not to mention some of the things that Google has said over the last couple of years), social signals have a significant impact on the overall SEO of ...
Via Neil Ferree
Car dealers have been perfecting the best strategies to implement paid search campaigns. It is common for dealers to ask me how much of their budget should b…
Get ready for Godzilla vs. Mothra -- The Map Grudge Match. According to the Wall St. Journal, Google is testing a version of its map app for Apple users outside the company, meaning that the day many Apple users have awaited -- make that longed for -- is drawing close at hand
Lately I have been testing the waters, comparing Google Plus social networking to Facebook for business and it seems that Google is very different.
Via Jaana Nyström
J.D. Power and Associates joined the ever-increasing parade of experts shouting about the impact of mobile computing this week, announcing that automaker websites which best met the needs of tablet and desktop users enjoyed an increase in overall consumer satisfaction with the online experience. The company’s semi-annual Manufacturer Website Evaluation Study (MWES) found a clear increase in mobile adoption among shoppers, and, as a result, a shift in expectations about how automotive websites deliver tools, navigation and content -- regardless of the device used.
During Q2 2012 smartphone penetration continued to grow, with 54.9 percent of U.S. mobile subscribers owning smartphones as of June 2012.
On July 5th, Jason Stein Editor at Automotive News broke the story that that TrueCar ended its exclusive marketing arrangement with Yahoo Autos. The revenue sharing deal, which was announced in December 2011, called for TrueCar to pay a minimum of $50 million annually for three years to Yahoo!. Yahoo guaranteed 10 million unique visits a month for its Yahoo! Autos page but it was clear that TrueCar was not seeing the ROI. The revised agreement, according to Stein, would allow Yahoo Autos to sign other companies and dealers to their platform. The word on the street is the next inventory marketing company to step up will be CarWoo!
Another month end, another incremental change by Google that could alternately bless or curse your future online presence. Let's discuss the move away from Google Places towards the new Google+ Local pages, how they affect your customers, and what you need to know about the shift in local search. The good news is that this change is gradual. The better news is how much more valuable your reviews have just become. Welcome To The Fully Connected Customer Review Google+ Local is the new 'center of gravity' for local search, according to Search Engine Land blogger Greg Sterling. This is primarily because the new product has replaced Google Places, but also due to the fact that Local is directly integrated with all of Google's products that include Search, Maps and Mobile in ways Places never was.
New York City buzzed earlier this week when Salesforce announced it will acquire Buddy Media for $689 million. For those that have watched Mike Lazerow build the company from "a social media agency", as people jabbed in the early days, to a true social management platform, this outcome doesn’t come as a surprise. Buddy quickly grew as brands’ presence on social media shifted from experimental marketing budgets to a critical part of any chief marketing officer’s strategy. While Buddy originally (and wisely) hitched its wagon to Facebook as the network took off, they have since diversified outside the walls of Mark Zuckerberg’s castle and into other networks and platforms like Twitter, Google+ and more.
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