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How Social Media Has Changed SEO | Social Media Marketing Services

How Social Media Has Changed SEO | Social Media Marketing Services | Automotive E-Commerce | Scoop.it
RT @Social_Fishing: How Social Media Has Changed SEO - #InternetMarketing #Seo http://t.co/DAaUH1afpy
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Google Trends Debuts Email Notifications For Search Topics, Hot Searches And More | TechCrunch

Google Trends Debuts Email Notifications For Search Topics, Hot Searches And More | TechCrunch | Automotive E-Commerce | Scoop.it
Google Trends, the informative resource that shows you what's currently popular around the web right now in and in the recent past, now offers email..
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Authorship Is Dead, Long Live Authorship

Authorship Is Dead, Long Live Authorship | Automotive E-Commerce | Scoop.it
The demise of the Authorship Project at Google signals a change from solely relying on markup to using entity extraction to assign Authorship.

Via Jaana Nyström
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Jaana Nyström's curator insight, October 28, 2013 10:27 AM

Very interesting read from A.J. Kohn.

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Promoting Your Products With Pinterest

Promoting Your Products With Pinterest | Automotive E-Commerce | Scoop.it
Pinterest is a social network that is gaining a lot of traction right now, and it's easy to understand why. It's so addictive! Wazala has a Pinterest, which we use to highlight products that people are selling using Wazala.
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Daniel Fontaine's curator insight, May 8, 2013 3:37 PM

Sticky.. That is all I have add to the Pinterst conversation. 

Adam Feng's curator insight, May 11, 2013 11:44 AM

It's also a good platform to promote ourself!

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19 Things We Can Learn From Numerous Heatmap Tests

19 Things We Can Learn From Numerous Heatmap Tests | Automotive E-Commerce | Scoop.it

Heatmaps are great for analyzing the behavior of your visitors. They can lead to insights you can’t find using other methods, which can greatly increase your conversion rate.


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Level343's curator insight, April 9, 2013 8:09 PM

One of the main differences between mouse- and eyetracking heatmaps is that when using mouse tracking, you are getting data from your actual visitors. Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results.

 

On the other side, using eyetracking will give you results with close to 100% accuracy about the testing subjects, while the accuracy of mousetracking is around 85-90%.

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The Wrong Fight Against SEM

The Wrong Fight Against SEM | Automotive E-Commerce | Scoop.it
Brian Pasch comments on why dealers need help on more things than telling them to fight SEM spending.  There are other games to play.
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The Writer’s Author Rank Cheat Sheet

The Writer’s Author Rank Cheat Sheet | Automotive E-Commerce | Scoop.it
Mention the words "Author Rank" and online writers typically cock their heads or raise an eyebrow. They've more than likely heard of it, but defining it
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If You Don't Think Social Signals are Important for SEO ... - Soshable

If You Don't Think Social Signals are Important for SEO ... - Soshable | Automotive E-Commerce | Scoop.it
The reality is that, based upon extensive testing that we've been running (not to mention some of the things that Google has said over the last couple of years), social signals have a significant impact on the overall SEO of ...

Via Neil Ferree
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Neil Ferree's curator insight, March 5, 2013 10:53 AM

Social SEO versus Conventional SEO http://goo.gl/lQlsq
Is Social Shares the New SEO http://bit.ly/ZJ4Zri
Social Shares is the New SEO http://bit.ly/M0JDKu

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Google Adwords To Provide VIN# Level PPC Campaigns - Internet Sales Managers Community

Google Adwords To Provide VIN# Level PPC Campaigns - Internet Sales Managers Community | Automotive E-Commerce | Scoop.it
Car dealers have been perfecting the best strategies to implement paid search campaigns.   It is common for dealers to ask me how much of their budget should b…
Daniel Fontaine's insight:

Car dealers have been perfecting the best strategies to implement paid search campaigns.   It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or Autotrader.com.

In recent years, companies have come to market with VIN# level advertising options, that will create paid search ads based on cars that are in stock.  Even if there is only one vehicle in stock from a specific year, make, and model the ad will run until it is sold.

This is very handy and efficient tool for franchise dealers that have a diverse inventory of vehicles.  For example, a Ford dealer may be the first logical choice for a local consumer to look for a used Ford car or truck.  However, if the Toyota dealer has five used Ford F-150's in stock, how can the dealership attract local consumers searching for an F-150?

 
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Mike TheCar Guy's curator insight, January 14, 2013 4:11 PM

ood stuff from Daniel Fontaine for sure.

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Google Maps Inches Closer to an iOS 6 Reality [#DSNews] | Today's News | DrivingSales

Google Maps Inches Closer to an iOS 6 Reality [#DSNews] | Today's News | DrivingSales | Automotive E-Commerce | Scoop.it

Get ready for Godzilla vs. Mothra -- The Map Grudge Match. According to the Wall St. Journal, Google is testing a version of its map app for Apple users outside the company, meaning that the day many Apple users have awaited -- make that longed for -- is drawing close at hand

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Google Plus vs Facebook For Business – Who Wins? | Business 2 Community

Google Plus vs Facebook For Business – Who Wins? | Business 2 Community | Automotive E-Commerce | Scoop.it
Lately I have been testing the waters, comparing Google Plus social networking to Facebook for business and it seems that Google is very different.

Via Jaana Nyström
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J.D. Power to OEMs: Adjust to a Mobile Digital World | Brian Chee | DrivingSales

J.D. Power to OEMs: Adjust to a Mobile Digital World | Brian Chee | DrivingSales | Automotive E-Commerce | Scoop.it

J.D. Power and Associates joined the ever-increasing parade of experts shouting about the impact of mobile computing this week, announcing that automaker websites which best met the needs of tablet and desktop users enjoyed an increase in overall consumer satisfaction with the online experience.

The company’s semi-annual Manufacturer Website Evaluation Study (MWES) found a clear increase in mobile adoption among shoppers, and, as a result, a shift in expectations about how automotive websites deliver tools, navigation and content -- regardless of the device used.

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How to Ask for Referrals Without Actually Asking

How to Ask for Referrals Without Actually Asking | Automotive E-Commerce | Scoop.it

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Daniel Watson's curator insight, April 18, 7:15 AM


Many business owners are actually afraid to ask for referrals, recommendations and testimonials from their customers, yet referrals are the lifeblood of successful businesses, and every business owner needs to overcome their fear and make referrals happen.


To build up the courage to ask for referrals is never easy for those business owners lacking confidence in themselves or their products or services, but there are ways such people can  get referrals happening, without actually having to directly ask for them.


This excellent article suggests that the key to getting referrals is to know how, when, and where to ask, but for those who can't build up the necessary level of courage it offers five tips on how to get referrals without having to actually ask for them.

Angela Heath's curator insight, April 18, 6:36 PM

Referrals and repeat business can be up to 75 percent of your business.  Learn how to get referrals even if you are shy.

Kim Pearlstein's curator insight, July 20, 6:17 PM

Great ways to easily ask for referrals.

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Social Media: Did It Really Start With Facebook? [Geek History Lesson]

Social Media: Did It Really Start With Facebook? [Geek History Lesson] | Automotive E-Commerce | Scoop.it
Today, Facebook dominates social media. The world

Via Jose H. Flores
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Chris Perkowski's curator insight, February 18, 5:27 PM


Facebook rose to dominance in 2008, and remains the top social network five years later. That’s an unprecedented run, and despite constant criticisms about design changes and new features, it doesn't look like the social network will be dethroned any time soon.


But that doesn’t mean we’ve reached the end of history for social networks. Several new ones have launched, such as Pinterest and Vine, and others have re-invented themselves. While Facebook is king, there’s still room for niche alternatives, particularly those that emphasis images or video rather than an infinitely updating news feed.


Sometimes I feel as if there are too many social media platforms. There is now a website or an app for virtually anything you can think of. More social media platforms will still be developed in the future, however I feel that soon people will run out of innovative ideas to capture an audience that is already tied up in multiple platforms. 

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Google Glass for the Dealership | Daniel Fontaine | DrivingSales

Google Glass for the Dealership | Daniel Fontaine | DrivingSales | Automotive E-Commerce | Scoop.it
DrivingSales.com is a car dealer social network for sharing dealership best practices.
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A post I did on Drivingsales.com about using Google Glas in Dealerships. 

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Top Ten Blogs And News For Auto Dealers: July 22nd-26th | Ketty Colom | DrivingSales

Top Ten Blogs And News For Auto Dealers: July 22nd-26th | Ketty Colom | DrivingSales | Automotive E-Commerce | Scoop.it
DrivingSales.com is a car dealer social network for sharing dealership best practices.
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Promoting Your Products With Pinterest

Promoting Your Products With Pinterest | Automotive E-Commerce | Scoop.it
Pinterest is a social network that is gaining a lot of traction right now, and it's easy to understand why. It's so addictive! Wazala has a Pinterest, which we use to highlight products that people are selling using Wazala.
Daniel Fontaine's insight:

Sticky.. That is all I have add to the Pinterst conversation. 

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Adam Feng's curator insight, May 11, 2013 11:44 AM

It's also a good platform to promote ourself!

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Facebook Asks You To Please Select Your Emotion | TechCrunch

Facebook Asks You To Please Select Your Emotion | TechCrunch | Automotive E-Commerce | Scoop.it

It could make us more willing to express how we feel. Or you could say it over-simplies our complex moods and lives. But today the Facebook status update box began offering the option to “share how you’re feeling or what you’re doing” through a drop-down menu of emoticons and media. We’re entering a more structured era of communication, where both friends and big data know exactly how we tick.

 

Facebook began testing the new sharing options in January, but only released screenshots. Now it appears the feature has been given to a much wider audience. It’s likely the beginning of a global or at least US or English language rollout. I’ve contacted Facebook for details. Most mentions I’ve seen of the feature have been from the US, and many note the similarity to an old Myspace mood sharing option.


Via Martin Gysler
Daniel Fontaine's insight:

Yeah! Emoji comes to FB!

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malek's curator insight, April 10, 2013 5:20 PM

Time to go fancy

CPI Europe's comment, April 12, 2013 4:24 AM
not seeing it here in the UK
Martin Gysler's comment, April 12, 2013 5:10 AM
It's not online yet Mark
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Google+ For Business Explained – Expert Panel Hangout

Google+ For Business Explained – Expert Panel Hangout | Automotive E-Commerce | Scoop.it

Google+ is just for tech geeks I hear you scream?!

Why should you bother spending your precious time on ANOTHER social network.  You’re already struggling to keep up on Facebook, Twitter, YouTube and all the others.   One more is just too much!

So before you even decide to give Google+, you’ve already dismissed it.  This can be dangerous for some businesses.  Google+ could be a hidden gold mine for your company.  But you’ve just missed out.

Think about it.

Google is a MAJOR player in nearly all of your online activities.


Via Jaana Nyström
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Four Engaging Content Types for Your Dealer Website | JD Rucker | DrivingSales

Four Engaging Content Types for Your Dealer Website | JD Rucker | DrivingSales | Automotive E-Commerce | Scoop.it
DrivingSales.com is a car dealer social network for sharing dealership best practices.
Daniel Fontaine's insight:

Great points on all fronts. Too often dealers leave their sites boilerplate and don't add enough unique content to their sites once they are established. Great advice here from JD Rucker.

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Daniel Fontaine's comment, March 18, 2013 4:47 PM
No problem. Thanks for following my scoops
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Four Keys to Automotive SEO from a Guy in the Trenches | JD Rucker | DrivingSales

Four Keys to Automotive SEO from a Guy in the Trenches | JD Rucker | DrivingSales | Automotive E-Commerce | Scoop.it
DrivingSales.com is a car dealer social network for sharing dealership best practices.
Daniel Fontaine's insight:

The other day I was in a meeting with a potential client. We were discussing automotive SEO best practices and the way that the search engines are changing the way they rank. We talked about the best ways a dealer can stay ahead of their competition for their current keywords while moving up in the competitive keywords in the area.

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Mike TheCar Guy's curator insight, January 14, 2013 4:09 PM

JD Rucker is 'The Man' when it comes to Internet Marketing smarts! Always good stuff!

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The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn't Work - Automotive Digital Marketing Professional Community

The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn't Work - Automotive Digital Marketing Professional Community | Automotive E-Commerce | Scoop.it

There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier and the clients' social media presence more robust. On the other hand, it allows many to create an assembly-line, one-size-fits-all mentality of automation that can actually hurt the clients.

 

It's one of my biggest annoyances. When I sift through the hundreds of Facebook and other social media feeds that are attached to the car dealers I follow, I often see repetition. To some extent there's nothing wrong with this; a Ford dealer in Tuscaloosa sharing the same epic image of a 1967 Mustang that a Ford dealer in Boston shared is likely a safe practice, especially if they're not posted at the exact same time. However, when I start seeing feeds that are over half-duplicated with other similar dealers, I cringe.

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Automotive ORM | Dealership Online Reviews

Automotive ORM | Dealership Online Reviews | Automotive E-Commerce | Scoop.it

Are you giving your social media and digital marketing people the right...

In short, Oncken wrote about how the relationship between Manager and Subordinate involves the passing back-and-forth of monkeys. “Monkeys” refer to issues or problems that need to be addressed. For example, if the Subordinate is working on a project and runs into a roadblock and asks his or her Manager for assistance, the monkey has left the subordinate’s back and is now on the manager’s shoulders. Oncken explained that these monkeys can be passed back-and-forth, subsequently wasting valuable time. If you want to read the full article, you can check it out here.
This is what is happening in dealerships when it comes to reviews. I am seeing it time and time again; the social media or digital marketing coordinators are being blamed for the lack of online reviews. Management is passing the Online Reviews Monkey to the wrong team.

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Changes Ahead...Are You Ready, Really?

Changes Ahead...Are You Ready, Really? | Automotive E-Commerce | Scoop.it

Changes Ahead...Are You Ready, Really?

 

"People always fear change. People feared electricity when it was invented, didn't they? People feared coal, they feared gas-powered engines... There will always be ignorance, and ignorance leads to fear. But with time, people will come to accept their silicon masters. ~ Bill Gates
I recently polled a group of friends on a very popular automotive Facebook group, and asked them what they liked most about the car business. Most of the comments referred to the constant change in the industry...new models, new friends, change in personnel brings change in processes...always changing, never dull or boring. Okay, I thought, I have to agree that the industry is dynamic, and for me, because of that constant change described here. However, I went on to ponder the velocity with which the consumers' purchasing habits have taken, and I do not believe we, as an industry are either willing or prepared to adapt to their demands at that same speed.

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